The 12,500 billion VND dream of Vietnamese films seen from the breakthrough in 2025

Image from the movie Red Rain. Photo: Producer

With a record of 12 movie With a revenue of over 100 billion VND, Vietnamese cinema has both expanded its market size and touched the emotions and conquered the mass audience.

As of November 22, 12 films with revenue of over 100 billion VND in 2025 according to data from Box Office Vietnam (an independent box office monitoring unit) are: Red Rain (714 billion VND), The Four Guardians (332 billion VND), Detective Kien: The Headless Case (249 billion VND), Ancestral House (242 billion VND), Flip Side 8: The Sun's Bracelet (232 billion VND), Billionaire Kiss (212 billion VND), Tunnel: The Sun in the Dark (172 billion VND), Mang Me Bo Di (172 billion VND), Ghost in the Inner Palace (149 billion VND), Sister-in-law (113 billion VND), Ghost Lamp (106 billion VND), Search for Ambergris (111 billion VND as of the morning of November 22).

So, in 2025 the movie revenue over 100 billion VND double in 2024 and 2023.

If the period 2023 - 2024 is the consolidation of the position of big "brands" such as Tran Thanh and Ly Hai, then 2025 is a simultaneous explosion in quality and market access.

Previously, comedies and family dramas dominated. Currently, the hundred billion movie rankings have shown an expansion of genres to horror and detective films.

From 2023-2025, films such as Mai, Mrs. Nu's House, Flip Side 7, Sister-in-law... will still play a leading role, exploiting generational conflicts, family love and sacrifice, easily creating empathy.

The success of Ma da, Quy nhap trang and Nha gia tien shows that the horror genre has found a formula to balance the creepy element and Vietnamese spiritual culture.

The resounding success of Red Rain and Tunnels: The Sun in the Dark proves that the general audience is ready to support large-scale war and historical film projects. These are all quality films, exploiting emotional themes, and are meticulously and elaborately produced.

The diversity in genres of Vietnamese cinema also includes Detective Kien: Headless Case, Death Battle in the Sky... These films show positive reception from audiences with dramatic plots mixed with a bit of entertainment.

Realizing the target of 12,500 billion VND

Detective Kien movie grossed over 249 billion VND. Photo: Producer.

The success of Red Rain and Mai has created a level revenue New, far exceeding the 500 billion VND mark, posing new challenges and goals for manufacturers.

This revenue figure shows that the growth rate of the Vietnamese market is still very large. Because, the audience not only goes to see the movie but is also willing to watch it many times if the movie is really good.

Some viewers shared that they watched "Red Rain" more than ten times because they were moved by the film's story.

The increase in revenue helps filmmakers reinvest in production quality. The investment shows the narrowing of the technical gap between Vietnamese cinema and regional and world cinema.

Mass audiences now not only need a good story, but they also need a high-quality cinematic experience.

According to Box Office Vietnam, in the first six months of the year, domestic box office (including foreign works) reached 3,017 billion VND, an increase of nearly 270 billion VND compared to the same period last year, with the expectation of total revenue from Vietnamese films reaching about 4,000 billion VND by 2025.

According to the strategy for developing Vietnam's cultural industries to 2030, with a vision to 2045, which sets the goal: By 2030, the film industry will strive to achieve a total revenue of about 12,500 billion VND, which is no longer too far-fetched.

Source: https://baoquangninh.vn/giac-mo-12-500-ti-dong-cua-phim-viet-nhin-tu-cu-but-pha-nam-2025-3385831.html