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Despite huge discounts on the occasion of National Day 2.9, fashion products are still deserted and unsold

Báo Thanh niênBáo Thanh niên02/09/2023


On September 1 - the first day of the National Day holiday this year, shopping malls in Hanoi were quite deserted, many fashion and shoe stores... had no products in stock despite launching "floor-breaking discount" programs with unprecedentedly deep price reductions.

Giảm giá 'sập sàn' dịp lễ Quốc khánh 2.9, hàng thời trang vẫn vắng khách, ế hàng - Ảnh 1.

Many fashion stores at Vincom Tran Duy Hung Shopping Center offer discounts of up to 50% but there are few customers coming to shop on September 1.

To stimulate shopping during the National Day holiday on September 2, ANTA sportswear store in Vincom Shopping Center, Tran Duy Hung Street (Cau Giay District, Hanoi) "played big" by simultaneously discounting 29% on all latest models.

In addition to this discount, if you are a resident of Vinhomes, you will continue to receive an additional 5% discount on the already reduced price. For old models, the 30% discount applied since July will also be increased to 50% this time.

Giảm giá 'sập sàn' dịp lễ Quốc khánh 2.9, hàng thời trang vẫn vắng khách, ế hàng - Ảnh 2.

The atmosphere at Vincom Tran Duy Hung Shopping Center was deserted at noon on September 1st, many stores had very few customers coming to visit and shop.

But according to Mr. Nguyen The Nam, a salesman here, the store has never had such a deep discount as this year's National Day holiday on September 2, but the number of shoppers is only like a normal weekend.

An employee at the ADIDAS store also said that for the first time this year, the store applied a 20% discount on all new products. Many old models are still being discounted by 40%. However, the difficult economy and consumers tightening their spending have caused daily sales to be very slow.

"Like every year, this time there is only a 10% discount, even new products are not discounted, but the holiday atmosphere in shopping malls is very bustling and crowded, but this year it is very deserted, sales are slow," said this employee.

Giảm giá 'sập sàn' dịp lễ Quốc khánh 2.9, hàng thời trang vẫn vắng khách, ế hàng - Ảnh 3.

Many fashion stores at The Manor Shopping Center were also deserted and unsold during the National Day holiday on September 2 this year.

At The Manor Shopping Center, Me Tri Street (Nam Tu Liem District, Hanoi), THE BLUES fashion store launched its biggest promotion and discount program in 10 years with many products discounted by 50%. However, according to sales staff, the shopping atmosphere was not as expected when not many customers "closed orders".

At Hoang Phuc fashion store, all clothing, footwear, accessories, etc. brands are 50% off, and the return period is extended to 90 days. In addition, if customers pay by card from a bank affiliated with this chain of stores, they will receive an additional 5% discount.

"The number of customers coming to shop was stable until early May and then gradually decreased, so not only our store but almost all stores in this shopping mall launched deep discount programs to stimulate shopping," said an employee named Nam.

Giảm giá 'sập sàn' dịp lễ Quốc khánh 2.9, hàng thời trang vẫn vắng khách, ế hàng - Ảnh 8.

Many household products at The Manor Shopping Center are discounted up to 40 - 50% but the number of shoppers is not much.

Sharing from a consumer perspective, Ms. Pham Kieu Giang, living on Luong The Vinh Street (Thanh Xuan District, Hanoi) also "showed off" a purchase invoice at TOKYO LIFE worth more than 2 million VND. But in reality, Ms. Giang only had to pay 680,000 VND, the rest was discounted.

According to Ms. Giang, many items here are discounted up to 70%, in addition, with a bill of 400,000 VND or more, you can buy additional products priced from only 20,000 VND.

"Our company is having difficulties, without orders, income has decreased, spending is also frugal and economical. This year, during the National Day holiday on September 2, my family did not travel to Hanoi, just wandered around, unexpectedly going to the mall to see many stores with deep discounts and buying many essential items at extremely cheap prices," said Ms. Giang.



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