Preserving the traditional brocade weaving craft

Brocade products of Gia Phu commune women's union members.

Learning to weave since she was a child, Mrs. Lo Thi Khuong, Buc sub-district, has been involved in this profession for more than 40 years. From weaving for family use, Mrs. Khuong has gradually developed into a commodity weaving profession, specializing in producing handmade products from traditional brocade. In addition to weaving herself, she also buys products from women in the commune and processes them into items such as: chair cushions, blankets, pillows, double mattresses... for sale to customers in and outside the province.

Brocade products are displayed at the New Rice Festival organized by Phu Yen commune.

The Traditional Cotton Weaving Cooperative in Khao village, Tuong Ha commune, is currently creating jobs for more than 30 local workers, with brocade products such as: Shirts, handbags, scarves, pillows, cushions... Recently, members of the Cooperative were given the opportunity to participate in digital transformation training from the IDAP sub-project (Project focusing on training, consulting, digital transformation, improving techniques and connecting markets for ethnic minority women) under the GREAT 2 Project, funded by the Australian Government . After the training, members learned how to build fanpages, price products, apply artificial intelligence to write promotional articles and connect customers through digital platforms to help expand the product consumption market and increase sales.

Tourists experience weaving at the Xip Xi Festival in Phu Yen commune.

With the goal of preserving and promoting the traditional weaving profession, localities have stepped up propaganda work, mobilizing people to actively preserve the traditional craft. Along with that, surveying weaving families can teach the craft, opening their doors to welcome visitors, experience, participate in production with the people, creating unique and beautiful souvenirs. From the funding of programs and projects, many localities organize handicraft training classes taught by artisans and experienced people; organize exhibitions, introductions, and promotion of brocade products at local cultural events, helping to connect with customers in need.

Preserving traditional weaving, localities continue to orient villages and sub-regions, expand and develop diverse unique handicraft products, promote, attract tourists to experience and shop, bring income, create jobs, and contribute positively to local economic and social development.