According to GizChina , despite the updated Incognito Mode page, Google Chrome still tracks and collects your activity data even when in this mode. This could raise privacy concerns for millions of Chrome users around the world .
Previously, many people mistakenly thought that Chrome's Incognito mode could completely hide their identity when surfing the web. But a recent class action lawsuit revealed that Google still collects users' behavioral data even when they are incognito.
Google is accused of secretly tracking users even when they are in incognito mode.
To settle the $5 billion lawsuit, Google and the plaintiffs have agreed to terms to end the case, with the settlement expected to be filed later this January and a final ruling expected by the end of February.
Accordingly, Google has approved changing the message displayed on the browser when users turn on Incognito mode to avoid confusion. The new message reads: "Other people who use this device will not see your activity, so you can browse more privately. However, this does not change the way the websites and services they use (including Google) collect data. Downloads, bookmarks, and items in your reading list will be saved."
Before and after notice of Chrome incognito mode modification
The announcement shows that Google has added information about how it and websites still track users in Incognito mode. Currently, the new Incognito interface is only available on the Canary version of Chrome on Windows and Android.
In general, incognito mode is not a complete guarantee of privacy. However, you can still protect some of your browsing activity by:
- Enable third-party cookie tracking prevention on Incognito.
- Use other browsers with stricter privacy policies, such as DuckDuckGo.
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