GOZO launches new brand identity system

Repositioning the brand to accelerate growth

After many years of working in the logistics industry, Mr. Phan Duy Minh, Founder & CEO of GOZO, realized many shortcomings in the traditional way of operating the industry.

Specifically, manual processes, lack of transparency and dependence on humans make it difficult for many businesses, especially SMEs, to operate and expand.

From that reality, Mr. Minh pursues the goal of building a more optimal, efficient, transparent logistics model that contributes a lot of value to society and stakeholders to minimize risks and create sustainable value for the entire supply chain.

Mr. Phan Duy Minh, Founder & CEO GOZO.

After more than 5 years of operation, GOZO Express has gradually expanded its scale, improved its operational capacity and built a network covering 63 provinces and cities. However, given the current situation of Vietnam's logistics industry, which still has many bottlenecks such as high costs, lack of synchronous infrastructure and non-transparent processes, GOZO's leadership believes that this is the right time to make a big move.

Repositioning is not only a response to market pressure, but also a strategic choice originating from the internal strength of a team that always pursues innovation and sustainable development thinking, aiming to build an efficient, transparent and standardized logistics ecosystem in Vietnam.

GOZO Express officially launched a new brand positioning system, built on the philosophy of "Standard Living - Standard Operation - Standard Development", with the goal of becoming a leading Logistics unit and a pioneering brand spreading living standards in the industry.

GOZO's brand positioning revolves around three pillars: transparency, an ethical business model and a partner-led development strategy.

GOZO is not just a logistics company but an ecosystem that aims for sustainable efficiency where operations are standardized, people are valued and values ​​are preserved.

The brand's core values ​​are expressed through the "5 Dong" philosophy: Same religion, Same journey, Same team, Same heart and Same movement.

The new logo features a three-ring radar symbol with a central red dot representing a journey of unity and direction in a common cause.

The slogan “Drive Purpose Together” and supporting messages such as “Deliver Soul Together” and “Drive Standards Together” affirm GOZO’s commitment to leading the logistics industry with a system of transparent, standardized and socially responsible values.

At the event, GOZO officially announced its first franchise cooperation agreement with three partners in Thailand, marking an important milestone in its expansion strategy into Southeast Asia.

This agreement demonstrates the feasibility and efficiency of the standardized post office model, while also affirming the flexibility and adaptability of the GOZO operating system to international markets.

Pioneering industry-standard logistics franchise model

Faced with the growing demand for standardized logistics services and the trend of finding a safe, easy-to-operate and highly collaborative investment model, GOZO Express has also officially introduced the first standardized international express delivery franchise model in Vietnam.

This is considered a strategic step to expand efficient, transparent and synchronous transportation services nationwide.

The model is optimally designed for new investors, with standardized operating procedures, private management software, streamlined technology and a comprehensive training - communication - post-audit system. GOZO does not charge franchise fees, helping partners to start flexibly and focus on actual business performance.

GOZO chose to pioneer not only to expand its post office network but also to establish a standardized, efficient and long-term oriented service franchise model.

Not simply a delivery point, each GOZO post office is part of a standardized operating ecosystem, closely linked in terms of service, brand standards and customer experience. Partners are accompanied by the GOZO team in long-term development strategies, constantly updating the model and sustainable orientation according to industry standards.

The appeal of this model lies in three strategic potential axes: brand franchising, service franchising, and post office (logistics) franchising.

GOZO is opening up a new opportunity in the franchising market, at the intersection of three major trends: a franchise market that is thirsty for a comprehensive, standardized model; a logistics service industry with great potential but has not been exploited in the direction of professional franchising; a logistics sector worth billions of dollars but still has no brand leading the franchise model.

GOZO chose to pioneer not only to expand its post office network but also to establish a standardized, efficient and long-term service franchise model. This is not simply a business opportunity but an opportunity to co-create an ecosystem with a foundation, philosophy and the ability to spread community values ​​in the most sustainable way.

Speaking at the event, Mr. Phan Duy Minh shared: “During more than a decade of working in the logistics industry, I have witnessed many times when small businesses have to fend for themselves in an operating system that lacks transparency and standards - where trust can be exchanged for leniency and temporary compromises. We started GOZO not just to do logistics but to build an ecosystem where every step is meticulous, every partner is respected and every order not only arrives, but also meets the value that the sender expects."

According to Mr. Minh, “Dao” is not a vague concept, but a core value that guides all operational decisions. A business can grow with capital, but to survive sustainably, it must have Dao. For GOZO, franchising is not simply about giving away a formula. It is a commitment to live together and maintain the right standard of living in a volatile market."

Hoang Phuong

Source: https://doanhnghiepvn.vn/kinh-te/kinh-doanh/gozo-ra-mat-he-thong-nhan-dien-thuong-hieu-moi/20250516030423309