Hao Hao Concert - The Journey of 25 - an explosive musical feast celebrating 25 years of "Hao at all times - Hao in all things"

On December 14, 2025, the festive atmosphere in Hanoi became hotter than ever as Hao Hao – the familiar instant noodle brand for millions of Vietnamese families – was the next stop on the Hao Hao Concert - The Journey of 25.

The event is seen as the culmination of a series of activities celebrating the 25th anniversary, while also affirming the brand's strong transformation through emotionally rich, youthful, and symbolic storytelling.

A flow of emotions - vibrant, radiant, and full of pride.

The concert was designed with a seamless emotional flow: starting with a vibrant, explosive, festival-like atmosphere, then leading the audience to moments of profound reflection, and finally culminating in a feeling of pride and connection.

Each "stop" on the stage is a small story connected to Hảo Hảo's 25-year journey - from youthful memories to images of Vietnamese families, from the vibrant colors of regional cultures to the upward-striving spirit of the new generation.

Stop: Hanoi - Thang Long Imperial Citadel (December 14, 2025)

After Ho Chi Minh City, the "emotional train" continues north with a performance at Thang Long Imperial Citadel on December 14, 2025.

With its culturally rich setting and strong response from Hanoi's youth, the event continues to spread the spirit of "Being good at all times - Being good in everything" from the South to the North.

Hao Hao - a Vietnamese brand that tells Vietnamese stories through emotion.
The Hảo Hảo Concert demonstrates how Acecook Vietnam and the Hảo Hảo brand break free from familiar media conventions, choosing music, experiences, and emotions as a new "language" to connect with consumers.

More than just a celebration and commemoration, the event reflects Hảo Hảo's journey alongside Vietnamese people, from everyday meals to moments when the community needs sharing. This very presence affirms the spirit of "Hảo at all times - Hảo in all things," where Hảo Hảo is not just food, but also memories and emotions intertwined with many generations.

Source: https://hanoimoi.vn/hao-hao-concert-the-journey-of-25-dai-tiec-am-nhac-bung-no-chao-mung-25-nam-hao-moi-luc-hao-moi-su-727028.html