Launching Hao Hao Premium version: New strategy of Acecook Vietnam

(Dan Tri) - The event that just took place at Aeon Mall Tan Phu was not only a product launch ceremony, but also a grand "tasteful soundscape", affirming the ambition to bring Hao Hao instant noodles to a new level.

After more than two decades of holding the position of "favorite flavor", Acecook Vietnam has stirred up the market with the launch of Hao Hao Premium.

In an increasingly competitive market, today's consumers are not only looking for "fast food" but also want to have a more delicious, quality and sophisticated experience in every detail.

Understanding that, Hao Hao Premium was born to please customers who care about meal quality and are willing to pay more for more premium experiences.

Mr. Shimamura Masafumi - Marketing Director shared at the event (Photo: Acecook Vietnam).

Hao Hao Premium makes a complete difference with three outstanding features (USPs) that are likened to three "musical notes" in a symphony of taste: a large soup package with a thick, rich sauce that blends flavors, helping the noodles absorb evenly and bringing a more premium experience; noodles soaked in Hao Hao's signature fish sauce; toppings (additional food) are plentiful, rich, full and of high quality, bringing a feeling of complete taste and satisfaction.

With two flavors of Spicy and Sour Shrimp Noodles and Beef Satay Mixed Noodles, Hao Hao Premium is positioned as an upgraded version, priced at around VND 8,000/package. This is a strategy to attract new users, connect closely with Hao Hao's loyal customers, and compete with rivals in the same segment.

When Vietnamese instant noodles are elevated

Inspired by exquisite culinary experiences at high-end restaurants, the launch event of Hao Hao Premium was staged as a premium taste journey.

The Kitchen space has a Premium style - luxurious, sophisticated and full of emotion - where every step of noodle preparation, from cooking, mixing to presentation, is presented as an artistic culinary ritual.

Guests enjoy and immerse themselves in the atmosphere of a complete taste feast.

One of the highlights of the program was the performance of Da LAB and Bui Truong Linh, bringing youthful, modern energy, contributing to spreading the spirit of "Elevating Good Taste".

The most impressive moment was the product launch and the Hao Hao Premium tasting performance, where guests enjoyed the product presented in luxurious golden cups and plates, redefining the way Vietnamese people feel and enjoy instant noodles - both familiar and classy.

Launching Hao Hao Premium noodles at the event (Photo: Acecook Vietnam).

Business objective: Breakthrough in modern trade channel

Acecook Vietnam expects the launch of Hao Hao Premium to not only help enhance brand image but also create a strong boost for sales in sales channels, while receiving love and enthusiastic support from consumers.

Consumers experience Hao Hao Premium noodles at the launch event (Photo: Acecook Vietnam).

Through that, Acecook Vietnam continues to affirm its constant efforts in elevating the culinary experience, bringing Vietnamese consumers new values, higher quality and class.

Source: https://dantri.com.vn/kinh-doanh/ra-mat-phien-ban-hao-hao-premium-chien-luoc-moi-cua-acecook-viet-nam-20251117120351994.htm