Why is Hao Hao called "national noodles"?

For over 20 years, a small pink noodle package has found its way into every Vietnamese family kitchen. It only costs a few thousand dong but is enough to fill the stomach, warm the heart and leave behind many unforgettable memories. People affectionately call it “National Noodles” – Hao Hao.

What does "national" taste mean?

It sounds familiar, but if you ask carefully, "What is the national flavor?" it is not easy to answer. It is not simply the famous spicy and sour shrimp flavor, but more deeply, it is the skillful harmony between the characteristics of Vietnamese cuisine and the quintessence of Japanese technology. Light sourness, moderate spiciness, rich aftertaste - all create a familiar yet attractive feeling, enough to conquer the taste of all ages, all regions.

In 2025, Hao Hao celebrates 25 years of accompanying Vietnamese consumers.

To do this, Acecook Vietnam has invested thoroughly in researching Vietnamese tastes, with a team of highly specialized product developers who have traveled across the three regions of the country. From there, the company distills the essence of traditional dishes to recreate them in a compact, convenient noodle package while still maintaining the depth of culinary culture.

The combination of modern Japanese production technology and Vietnamese culinary quintessence has created quality products, closely associated with the culinary life of Vietnamese people. That is also the reason why Hao Hao noodles are called "national noodles".

Symbol of trust and quality

To be able to become a part of the lives of many generations of Vietnamese people, Acecook has built a solid quality foundation for Hao Hao products. Not only does it have a delicious sour and spicy taste, Hao Hao is also a symbol of trust and quality.

To produce the best products, Acecook has established a comprehensive quality management system with international standards. The company cooperates with reputable suppliers, committed to not using additives outside the list, not irradiated, not genetically modified (NON GMO).

Hao Hao noodles are a symbol of trust, quality and pride of Acecook Vietnam.

All raw materials that make up the product - from the noodles to the soup packets, oil packets, vegetable packets and even the packaging - are strictly controlled, ensuring quality from root to tip.

Acecook currently owns 11 factories and 6 branches across Vietnam, each factory has an investment cost of up to tens of millions of USD, with modern imported machinery, production lines with an automation rate of more than 90%, average productivity of about 600 noodle packs per minute/line.

Thanks to the strictness and seriousness in each stage, Acecook has maintained its position as a trusted brand for tens of millions of Vietnamese consumers. Recently, according to the Vietnam Brand Footprint 2025 report by Worldpanel by Numerator, Acecook continues to be in the TOP 5 most chosen FMCG manufacturers in rural areas. Notably, Hao Hao still maintains TOP 1 in urban areas and TOP 2 in rural areas in the packaged food industry. This is a clear demonstration of Hao Hao's position as a "national noodle" in the hearts of Vietnamese people.

"The universe of flavors" - Hao Hao

With a deep understanding of the taste and eating habits in each region, Acecook Vietnam has continuously developed new versions for the Hao Hao brand. From the "legend" of spicy and sour shrimp, Hao Hao has expanded a "universe of flavors": Chicken noodles, shrimp, satay...

Then there is Handy Hao Hao in convenient cups and bowls, Hao Hao Big which is 30% more "full", Hao Hao dipping salt with spicy and sour shrimp "divine" and Hao Hao instant noodles for those who like to create their own meals.

Hao Hao noodle "universe of flavors" for consumers to freely choose.

In addition to expanding its product portfolio, Hao Hao has also proactively adapted to changes in modern consumer trends. The need for convenience, food safety, nutrition and a green lifestyle are all included in the brand's development strategy. Examples include using environmentally friendly paper cups, adding calcium to instant noodles, or launching a vegetarian noodle version... All demonstrate the constant effort to innovate to keep up with the times, while still maintaining the inherent spirit of closeness.

From a familiar package of spicy and sour instant noodles, Hao Hao has gradually become a diverse and flexible product system that always "catches the wave" with modern consumers.

Reaching out to the world

From the Vietnamese kitchen, Hao Hao has been “exported” to more than 40 countries, becoming a favorite dish not only of Vietnamese people living far away from home, but also of international friends. A package of pink noodles has now brought the flavor and story of Vietnam to all five continents.

Notably, the company's instant Hao Hao noodles always sell very well at the annual Vietnamese cultural exchange event in Japan - Vietnam Festival.

From a popular dish, Hao Hao has become a symbol of quality and trust. “National noodles” is not only a term of endearment, but also an affirmation of a brand that has always understood, accompanied and warmed the hearts of Vietnamese people for more than 20 years.

Source: https://hanoimoi.vn/vi-sao-goi-hao-hao-la-mi-quoc-dan-720773.html