Why is Hao Hao called the "national instant noodle brand"?

For over 20 years, a small pink packet of instant noodles has found its way into every Vietnamese family's kitchen. Just a few thousand dong, but enough to fill your stomach, warm your heart, and leave behind countless unforgettable memories. People affectionately call it: "The National Noodle" - Hao Hao.

What does "national" taste mean?

The name sounds familiar, but if you ask specifically, "what is the national flavor?", it's not easy to answer. It's not simply the famous spicy and sour shrimp flavor, but more profoundly, a skillful blend of the distinctive characteristics of Vietnamese cuisine and the finest Japanese technology. A light sourness, moderate spiciness, and a rich aftertaste – all create a familiar yet captivating sensation, enough to conquer the palates of all ages and regions.

In 2025, Hao Hao will celebrate 25 years of accompanying Vietnamese consumers.

To achieve this, Acecook Vietnam has invested systematically in researching Vietnamese tastes, with a highly specialized product development team that has traveled extensively throughout the three regions of the country. From there, the company has distilled the essence of traditional dishes to recreate them in a compact, convenient instant noodle packet while still preserving the depth of culinary culture.

The fusion of modern Japanese manufacturing technology and the essence of Vietnamese cuisine has created high-quality products that are deeply rooted in Vietnamese culinary traditions. This is also why Hao Hao instant noodles are called "the national noodle brand."

A symbol of trust and quality.

To become an integral part of the lives of generations of Vietnamese people, Acecook has built a solid foundation of quality for its Hao Hao product. More than just a delicious sweet and sour flavor, Hao Hao is also a symbol of trust and quality.

To produce the best products, Acecook has established a comprehensive quality management system with international standards. The company collaborates with reputable suppliers, committing to not using unauthorized additives, avoiding irradiation, and ensuring the products are non-GMO.

Hao Hao instant noodles are a symbol of trust, quality, and the pride of Acecook Vietnam.

All the raw materials used to create the product—from the noodles to the soup packets, oil packets, vegetable packets, and even the packaging—are strictly controlled, ensuring quality from start to finish.

Acecook currently owns 11 factories and 6 branches throughout Vietnam, each with an investment cost of tens of millions of USD, equipped with modern imported machinery, production lines with over 90% automation, and an average output of approximately 600 noodle packets per minute per line.

Thanks to its meticulous and serious approach to every stage of production, Acecook has maintained its position as a trusted brand for tens of millions of Vietnamese consumers. Recently, according to the Vietnam Brand Footprint 2025 report by Worldpanel by Numerator, Acecook continues to be among the top 5 most purchased FMCG manufacturers in rural areas. Notably, Hao Hao still holds the top 1 position in urban areas and top 2 in rural areas in the packaged food industry. This is clear evidence of Hao Hao's status as the "national instant noodle" in the hearts of Vietnamese people.

"The universe of flavors" - Hao Hao

With a deep understanding of regional tastes and eating habits, Acecook Vietnam has continuously developed new versions for the Hao Hao brand. From the "legendary" spicy sour shrimp, Hao Hao has expanded into a whole "universe of flavors": chicken noodles, shrimp, satay, and more.

Then there's Handy Hao Hao in convenient cup and bowl form, Hao Hao Big for over 30% more satiety, the "legendary" Hao Hao spicy shrimp dipping salt, and even Hao Hao instant noodles for those who like to create their own meals.

Hao Hao instant noodles offer consumers a wide range of "flavor universes" to choose from.

Besides expanding its product range, Hao Hao also proactively adapts to changes in modern consumer trends. The brand incorporates the demand for convenience, food safety, nutrition, and a green lifestyle into its development strategy. Examples include using environmentally friendly paper cups, adding calcium to instant noodles, and launching a vegetarian version. All of these demonstrate a continuous effort to innovate and keep up with the times while maintaining its inherent approachable spirit.

From a familiar packet of spicy and sour instant noodles, Hao Hao has gradually become a diverse and versatile product line that is always in tune with modern consumers.

Reaching out to the world

From Vietnamese kitchens, Hao Hao has "gone abroad" to more than 40 countries, becoming a favorite food not only of Vietnamese people living overseas, but also of international friends. A packet of pink instant noodles now carries the flavor and story of Vietnam to all corners of the world.

Notably, the company's Hao Hao instant noodles are always bestsellers at the annual Vietnam Festival, a cultural exchange event between Vietnam and Japan.

From a humble street food, Hao Hao has become a symbol of quality and trust. "The nation's instant noodles" is not just an affectionate nickname, but an affirmation of a brand that has always understood, accompanied, and warmed the hearts of Vietnamese people for over 20 years.

Source: https://hanoimoi.vn/vi-sao-goi-hao-hao-la-mi-quoc-dan-720773.html