The survey trip took place from December 8th to 12th, 2025, bringing together a large number of representatives from travel businesses, management agencies, experts, the press, and tourism media outlets nationwide.
The Bình Mỹ survey team's travelogue (Bình Mỹ commune, Ho Chi Minh City). Photo: TITC
On the first day, the delegation members arrived at Wetro Line - Moon River pier (Binh My commune, Ho Chi Minh City) to begin their tour of Binh My – one of the typical destinations in the Mekong Delta with rich traditional culture and handicrafts. More than just sightseeing, the trip was also an opportunity for experts and travel businesses to directly access real-world models and assess the feasibility of integrating traditional craft villages and agricultural products into sustainable tourism routes.
A martial arts performance titled "The Spirit of the Giang River" at Binh My tourist site (Binh My commune, Ho Chi Minh City). Photo: TITC
The main objective of this Famtrip program is to promote regional linkages and create a chain of distinctive rural tourism destinations – one of the important trends prioritized by the Government under the One Commune One Product (OCOP) program and the agricultural tourism development orientation for the 2025-2030 period. With its diverse ecosystems, unique culture, and rich system of traditional craft villages, the Southern region is considered a "gold mine" for exploiting experiential, educational , and green tourism products.
Visiting and experiencing pottery making in Binh My commune, Ho Chi Minh City. Photo: TITC
Throughout the journey, the Famtrip group will survey many typical craft villages such as: pottery villages, tofu-making villages, ornamental flower villages, clean agricultural product production facilities, garden tourism models, agricultural cooperatives combined with experiential services… Each destination not only introduces unique products but also presents the cultural and historical story of traditional crafts, an element considered the "soul" of craft village tourism.
Leaders of Binh My commune (Ho Chi Minh City) and representatives of the Vietnam National Tourism Administration discuss tourism products. Photo: TITC
In addition to sightseeing tours, the delegation also held discussions with local authorities to listen to the practical needs of residents and businesses at the destinations. Through this, travel agencies can propose solutions to improve services and develop new tourism products that suit the tastes of both domestic and international tourists. This is a crucial step in guiding the development of community tourism towards sustainability, responsibility, and tangible benefits for the people.
The survey team visits Ba Thang Dairy Farm in Binh My commune, Ho Chi Minh City. Photo: TITC
In recent years, rural tourism and traditional craft village experiences have become prominent trends on Vietnam's tourism map. Tourists are increasingly seeking to return to green spaces, enjoy the tranquility of rice paddies and waterways, and learn about local lifestyles. Therefore, developing experiential tourism products within communities not only opens up new avenues but also contributes to preserving traditional cultural values and increasing income for rural residents.
Experiencing the traditional lacquerware craft village of Tuong Binh Hiep (Thu Dau Mot commune, Ho Chi Minh City). Photo: TITC
This Famtrip was warmly received by the local communities. At each stop, the delegation received support from the government, artisans, and local people. The open and hospitable spirit of the people of Ho Chi Minh City and the provinces of Tay Ninh, Can Tho, and Vinh Long made the survey trip even more vibrant and intimate. This is also an important factor creating the unique appeal of Southern Vietnam tourism, where every smile and every everyday story can become an attractive tourism element.
The pottery village space of Mr. Hai Tú (Bình Mỹ commune, Ho Chi Minh City). Photo: TITC
According to the plan, at the end of the survey, on December 12th, the delegation will organize a scientific workshop on improving the quality and innovation of handicraft village tourism products. The workshop aims to conduct in-depth assessments, propose solutions for connecting tour routes, and coordinate with local authorities to organize new handicraft and agricultural experience packages. These products will be widely promoted to domestic and international tourists through media, trade fairs, and trade and tourism promotion events.
Survey of Dan Xay Eco-tourism Area (Can Gio commune, Ho Chi Minh City). Photo: TITC
This Famtrip to survey the development of craft village tourism and agricultural-rural tourism is not only a professional activity but also a clear demonstration of the spirit of cooperation and partnership between management agencies, businesses, and local communities. With thorough preparation and determination from many sides, rural tourism is expected to become a "new star" in the breakthrough process of the national tourism industry.
Here are some photos from the survey day:
Experiencing traditional craft villages in Binh My, Ho Chi Minh City. Photo: TITC
Enjoying local produce. Photo: TITC
Incense offering ceremony at Binh Nhan communal house (Dong Thanh commune, Ho Chi Minh City). Photo: TITC
Exploring the culture of betel chewing at Binh Nhan communal house (Dong Thanh commune, Ho Chi Minh City). Photo: TITC
Experience at Dan Xay Tourist Area (Can Gio commune, Ho Chi Minh City). Photo: TITC
Learn about the drum-making craft at the Nam Mến workshop (Tân Trụ commune, Tây Ninh province). Photo: TITC
Vietnam National Administration of Tourism
Source: https://bvhttdl.gov.vn/cuc-du-lich-quoc-gia-viet-nam-to-chuc-khao-sat-phat-trien-du-lich-nong-nghiep-nong-thon-tai-cac-tinh-dong-bang-song-cuu-long-2025121015011791.htm
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