Acecook Vietnam officially launched Hao Hao Premium version

After more than two decades of maintaining its position as a 'national flavor', Acecook Vietnam has stirred up the market with the launch of Hao Hao Premium.

The Launching Event at Aeon Mall Tan Phu is not only a product launch ceremony, but also a grand "Taste Sound" performance, affirming the ambition to bring Hao Hao instant noodles to a new level.

Mr. Shimamura Masafumi - Marketing Director shared at the event. Photo: Acecook Vietnam.

When Vietnamese instant noodles are elevated

In the context of an increasingly competitive market, today's consumers are not only looking for "fast food" but also want to have a more delicious, quality and sophisticated experience in every detail. Understanding that, Hao Hao Premium was born to please customers who care about the quality of their meals and are willing to pay more for more premium experiences.

With two flavors of Spicy and Sour Shrimp Noodles and Beef Satay Mixed Noodles, Hao Hao Premium is positioned as an upgraded version, priced at around VND 8,000/package. This is a strategy to attract new users, connect closely with Hao Hao's loyal customers, and compete with rivals in the same segment.

Launching Hao Hao Premium noodles at the event. Photo: Acecook Vietnam.

Inspired by exquisite culinary experiences at high-end restaurants, the launch event of Hao Hao Premium was staged as a premium taste journey.

The Kitchen space has a Premium style - luxurious, sophisticated and full of emotion - where every step of noodle preparation, from cooking, mixing to presentation, is presented as an artistic culinary ritual.

Guests were able to enjoy and immerse themselves in the atmosphere of a complete taste feast. One of the highlights of the program was the performance of Da LAB and Bui Truong Linh, bringing youthful, modern energy, contributing to spreading the spirit of "Elevating Good Taste".

Hao Hao Premium not only helps enhance brand image but also creates a strong boost for sales in sales channels. Photo: Acecook Vietnam.

The most impressive moment was the product launch and the Hao Hao Premium tasting performance, where guests enjoyed the product presented in luxurious golden cups and plates, redefining the way Vietnamese people feel and enjoy instant noodles - both familiar and classy.

Business objective: Breakthrough in modern trade channel

Acecook Vietnam expects the launch of Hao Hao Premium to not only help enhance brand image but also create a strong boost for sales in sales channels, while receiving love and enthusiastic support from consumers.

Consumers experience Hao Hao Premium noodles at the launch event. Photo: Acecook Vietnam.

Through that, Acecook Vietnam continues to affirm its constant efforts in elevating the culinary experience, bringing Vietnamese consumers new values, higher quality and class.

Hao Hao Premium makes a complete difference with three outstanding points (USPs) that are likened to three perfect "notes" in the symphony of taste:

- Large soup package with rich, flavorful sauce, helps noodles absorb evenly and brings a more premium experience.

- Noodles marinated in Hao Hao's signature fish sauce

- Abundant, rich, full and quality toppings, bringing a feeling of complete taste and satisfaction.

Source: https://nongnghiepmoitruong.vn/acecook-viet-nam-chinh-thuc-ra-mat-phien-ban-hao-hao-premium-d784719.html