Binh Thuan Dragon Fruit Association participates in booth at PLMA 2024 fair

BTO-For 3 days (November 17-19, 2024), at the Rosemont Exhibition Center, Chicago, USA, PLMA Fair 2024 will take place. The fair will have the participation of leaders of the Trade Promotion Agency, representatives of the Vietnam Trade Office in the United States, leaders of the Ho Chi Minh City Investment and Trade Promotion Center (ITPC) and 21 Vietnamese enterprises, marking an important step in the strategy of expanding the international market of the Vietnamese food and beverage industry.

The delegation of Binh Thuan Dragon Fruit Association includes Mr. Huynh Canh - Chairman of the Association and 3 participating enterprises. Dragon fruit products introduced and promoted at this fair include jam, essential oil, instant noodles, dragon fruit tea...

*Binh Thuan Dragon Fruit Association participated in the opening ceremony of the fair.*

It is known that the PLMA fair, with more than 1,500 exhibitors from over 50 countries and thousands of large retailers and importers, is an ideal opportunity for Vietnamese brands to attract attention from international partners. The Vietnamese exhibition area with 21 booths on an area of 200m² highlights key products, from processed foods, traditional spices, high-quality agricultural products to typical beverage products. Products such as coffee, natural spices, dried fruits and herbal drinks from Vietnam have left a strong impression on US partners thanks to their outstanding quality, ability to meet healthy and environmentally friendly needs - factors that today's consumers are very interested in.

*Binh Thuan Dragon Fruit Association participates in booth at the fair.*

According to the Trade Promotion Agency, Vietnam's food and beverage industry is making impressive progress in expanding its international market. In the first 10 months of 2024, the industry's export turnover to the United States reached nearly 1.5 billion USD, up 18.3% over the same period last year. PLMA Fair is not only a place for businesses to promote their products but also a strategic opportunity for us to establish sustainable partnerships in this potential market.

*Products processed from dragon fruit of Binh Thuan are displayed and promoted at the fair.*

Notably, the US market’s consumption trends are shifting strongly towards green and sustainable products, which are natural, organic and environmentally friendly. This is also a great opportunity for Vietnamese products to exploit, from items such as coffee, natural spices to dried fruits and herbal drinks. These products have been proving to be highly competitive, not only in terms of quality but also in terms of sustainability – a factor that is of particular interest to US retailers and importers.

Vietnamese dragon fruit in the US market.

Participating in PLMA 2024 will not only help Vietnamese businesses reach out to US partners, but also lay the foundation for a long-term development strategy for the food and beverage industry in the international market. Trade promotion and brand promotion activities at PLMA 2024 are expected to contribute to increasing export turnover, while strengthening Vietnam's image as a reliable supplier of high-quality and sustainable products.

PLMA 2024 International Food and Beverage Fair is a great opportunity for Vietnamese enterprises in general and Binh Thuan Dragon Fruit Association in particular to affirm their position in the international market, opening up many new cooperation prospects for the Vietnamese food and beverage industry to reach the world .

K. HANG

Source: https://baobinhthuan.com.vn/hiep-hoi-thanh-long-binh-thuan-tham-gia-gian-hang-tai-hoi-cho-plma-2024-125848.html