Huawei Cloud 'unlocks' the potential of the gaming industry

Potential of the "smokeless" industry

Globally, the gaming industry has made significant contributions to the economic and social development of each country. According to Statista, by 2022, the global online gaming industry's revenue exceeded 200 billion USD for the first time. Next year, the industry is estimated to reach more than 300 billion USD and grow at an average of over 7% per year in the following years.

Compared to the world , the Vietnamese gaming market is also leaving special marks: there are 5 representatives in the top 10 largest game publishers in the ANZSEA region (Southeast Asia, Australia, New Zealand) in 2020; is a country in the Top 5 in the world in mobile game production, based on the number of downloads in the first half of 2023 according to Data.ai data. Accordingly, the Vietnamese government is also aiming to export games, turning the Vietnamese gaming industry into one of the spearheads of the digital economy and the hottest entertainment application development market in the region.

Gaming is becoming an industry with exponentially increasing revenue.

Challenges and requirements for developers

In 2021, Vietnam has about 430,000 game developers and 70% of Vietnamese game developers target the global market. With great potential, the game industry has become more competitive than ever, while also posing many challenges:

Firstly, for "made-in-Vietnam" game products to be successful at home and abroad, developers must not only produce creative content but also focus on improving the player experience. Applying new technologies such as VR, AR, generative AI, etc. has become an urgent requirement for game publishers if they do not want to be left behind.

Applying VR, AR technology, etc. to games helps improve user experience

Second, with the ever-increasing number of players, along with the strict requirements for graphic quality and flexibility in game situations, seamless and instantaneous interactive experiences are always highly valued. Accordingly, instant cross-platform connectivity has almost become a mandatory factor for players to be able to participate in the fantasy world anywhere with any device.

Third, when entering the international market, Vietnamese games must face data control regulations in each country. This forces developers to build a tight information security platform and maintain direct interaction with players to be able to upgrade quality.

The above challenges are putting great pressure on global game companies, not just Vietnam, in terms of finance, policy, management system and operations.

International lessons and the "key" to solving challenges

Mr. Ren Zhengfei - Chairman of Huawei once shared: "Huawei's goal is to allow customers to use Huawei Cloud as conveniently as the way we use electricity". This means, Huawei Cloud must help every business in every field successfully apply Cloud for every scenario, to bring the best experience to users. For Game, Huawei Cloud has been supporting comprehensive Cloud solutions, solving difficulties for developers, creating momentum for future leaps and bounds".

Xiamen Dianchu Technology is a mobile game developer, owning the globally famous Game of Sultans. In the process of expanding the player base, Dianchu Technology encountered many difficulties in the operation system and information storage, they could not define a specific player target, leading to low user conversion rate. In addition, the management system did not integrate scheduling and task management features, leading to ineffective game development.

Dianchu Technology's Big Data team also used Huawei Cloud technology to upgrade its game development and operation system. As a result, the development structure optimized computing resources, reduced TCO by 30%, and improved game development time by 80%. Huawei Cloud's DLI data warehouse analysis technology facilitated comprehensive user profiling, making Dianchu's targeting more accurate, increasing user retention by 20%.

Huawei Cloud has been working with many game developers globally with comprehensive solutions.

Mr. Shangguan Cheng, Deputy General Manager of Dianchu Technology, highly appreciated: "Huawei Cloud's Big Data solution has reduced the workload of operations and management. From there, we can focus on developing services, quickly responding to data analysis requirements and exploring the value of data."

In addition, Minovate - the developer of the free game Mini World globally with more than 100 million monthly users - is in need of a stable and smooth data storage system, especially when many gamers access it at the same time. It is known that Huawei Cloud has actively supported Minovate with the DDM Distributed Database Middleware solution designed to suit the company's model and needs, providing a stable gaming experience for more than 10 million gamers participating in the game. With Huawei Cloud, Mini World has never encountered any unusual incidents that caused the service to be interrupted, the connection is always stable and seamless thanks to the main RDS architecture. In addition, the game testing time before release has also been shortened to only 2 months.

Not only Dianchu Technology or Minovate, many other game developers in the world have been striving to meet market demand, aiming for development. Huawei Cloud has always been with developers, actively supporting them in upgrading their operating systems and service quality, with the combination of Cloud with 5G, IoT, Big Data, ... bringing the best entertainment experiences to users and creating competitive advantages.

With data centers in many countries around the world and powerful server hardware, Huawei Cloud users can access games from any device with any configuration. Bringing games to the "cloud" also simplifies the process of synchronizing, storing profiles and game progress.

Latency is also one of the most important factors in online games. With Huawei Cloud's ability to automatically select the optimal Node station based on Nearby Access, the routing from the user's device to the destination address via the Cloud will be more efficiently connected, minimizing latency during gameplay.

Huawei Cloud is considered by experts to be one of the important factors driving the development of the modern gaming industry, helping players to access high-quality games, thereby promoting the creativity of producers. Mr. Jet Liu - Director of Huawei Cloud Product Operations emphasized the commitment to supporting businesses: "We will always accompany our partners to help them unleash their potential and become the new cloud platform, empowering the industry and accelerating digital transformation."

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