Opening of the biggest online shopping festival of the year

At the opening ceremony, Deputy Minister of Industry and Trade Phan Thi Thang emphasized that one of the biggest obstacles to e-commerce today is consumers' concerns about product quality, along with the problem of counterfeit and fake goods.

“The theme 'Safety - Peace of Mind - Happiness' demonstrates the determination of the Ministry of Industry and Trade to accompany digital platforms, sellers and consumers to build a transparent e-commerce environment, promote the role of management agencies and enhance the responsibility of businesses in protecting consumer rights,” Deputy Minister Phan Thi Thang affirmed.

Deputy Minister of Industry and Trade Phan Thi Thang.

Mr. Nguyen Lam Thanh - representative of TikTok Vietnam said, TikTok Shop is determined to build a trustworthy shopping environment.

"We call on the community of content creators and sellers to share short videos with the hashtags #AnTamVuiSam and #TuHaoHangViet to raise consumer awareness and encourage transparent business," Mr. Thanh shared.

According to Ms. Le Hoang Oanh - Director of the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), one of the highlights of this year's program is the Mega Livestream series "Safety - Peace of mind - Happiness". For the first time, the Organizing Committee directly conducted a large-scale Mega Live session, providing detailed instructions on how to distinguish genuine and fake goods and safe shopping skills in the digital environment.

The event also focuses on digital technology experience spaces and product displays, where people can explore modern shopping solutions. This is an opportunity for science and technology enterprises to introduce advanced applications, contributing to improving user experience and building digital trust.

Online Friday 2025 is not only a consumer festival but also an important forum, supporting businesses in digital transformation and brand promotion. The program organizes a digital solution exhibition space, creating opportunities for businesses to connect with e-commerce platforms, multi-channel networks, KOLs and technology partners.

One of the highlights of the program is the Mega Livestream series "Safety - Peace of mind - Happiness".

This is also a journey to bring Vietnamese products further, from OCOP products, regional specialties to high-tech products, reaching consumers nationwide, strongly spreading the spirit of "Vietnamese people prioritize using Vietnamese products".

In addition, the event also recorded the strong participation of major e-commerce platforms such as Shopee, Lazada, Sendo and digital infrastructure units such as AccessTrade, Grab, Viettel Post.

Leading manufacturing enterprises also play a pioneering role. Ms. Ngo Ngoc Anh - Marketing Director of Sao Thai Duong commented that Online Friday is an important channel to help strengthen digital trust for shoppers in the context of rapid e-commerce development but also comes with risks of counterfeit goods, fake goods and brand exploitation.

"The program's participation is also an opportunity for Sao Thai Duong enterprises to spread smart consumption, encourage people to choose genuine products from authenticated channels, contributing to building a safe, transparent and positive e-commerce environment for the community," said Ms. Ngoc Anh.

With close cooperation between management agencies, technology platforms and the business community, Online Friday 2025 is gradually realizing the goal of enhancing the value of Vietnamese goods and creating a trustworthy online shopping space for millions of consumers.

Moonlight

Source: https://doanhnghiepvn.vn/chuyen-doi-so/khai-mac-ngay-hoi-mua-sam-truc-tuyen-lon-nhat-nam/20251114092446237