When young people are imbued with culture and roots

North Bling and... more sparkle

Prime Minister Pham Minh Chinh asked Hoa Minzy about the MV Bac Bling "how many million views", "Bac Bling means stuttering, right", "hundreds of millions of views remember"... And then just a few days later, the MV Bac Bling reached 100 million views... The conversation took place on the sidelines of a meeting and dialogue with 300 outstanding Vietnamese youths on the occasion of the 94th anniversary of the founding of the Union at the Government Headquarters. During this dialogue, the Prime Minister cited the case of Hoa Minzy's MV Bac Bling as a typical example of the internationalization of traditional cultural products.

Immediately after that, the official fanpage of the Government Information also posted an article praising Bac Bling (Bac Ninh) for contributing to the internationalization of the advanced culture, imbued with the national identity of the Vietnamese people to the world and the nationalization of human civilization in our country. Released on the evening of March 1, by March 29, the MV Bac Bling by Hoa Minzy had reached 100 million views on YouTube and surpassed the milestone in the following days. This is a rare achievement for Vietnamese artists - especially in products that exploit traditional cultural values.

MV Bac Bling is inspired by Bac Ninh folk songs, using many traditional musical instruments such as moon lute, flute, two-stringed fiddle, drum but arranged in a new style, fast tempo. Bac Bling also incorporates typical Northern music genres such as Xam and Cheo, along with familiar places in Kinh Bac homeland...

After the success of music programs such as Anh trai vu ngan cong gai, Anh trai say hi... Bac Bling by Hoa has just sparkled with hope for the future of Vietnam's cultural industry - a field that is oriented to become one of the new growth spearheads, contributing 7% of GDP in 2030 and 8% in 2035. Vietnam's cultural industry currently contributes 4% of GDP, creating about one million jobs. In addition to music, a number of fields such as performing arts, cinema, advertising, handicrafts, design, software and entertainment games... are also gradually entering the world.

After the release of the MV Bắc Bling, Bắc Ninh quickly took advantage of this effect to promote tourism, implementing a program of free intra-provincial bus tickets and tours to visit heritage and culture. However, if this activity had been planned earlier, more proactively, even in parallel with the MV production process, it would have spread widely to many fields. At that time, not only tourism but also cuisine, fashion and folk handicraft products would have been promoted and consumed more strongly.

Vietnam does not lack talent, nor does it lack unique cultural materials that have strong appeal to domestic and foreign audiences. What we need is a long-term, systematic strategy so that products like Bac Bling are not just random successes. To do so, there needs to be coordination between many parties to form a solid ecosystem, aiming at goals for many sides: creative subjects - local tourism - domestic businesses. When music, cinema, fashion, cuisine, and handicrafts are connected, they will resonate, creating value far beyond views. And it is never too late. Bac Bling is a sparkle (as Hoa Minzy explained) that is easy to see to see opportunities for developing the cultural industry in Vietnam.

At the show Brother Overcoming Thousands of Challenges 2024, SOOBIN excellently won the All-round Talent (X-Fire) and Most Favorite Talent awards. (Photo: FBNV)

In 2024, from a youth star, SOOBIN Hoang Son suddenly became a "national idol" after participating in Anh trai vu ngan cong gai. He convinced a large audience not only with his outstanding versatility but also with his musical repertoire that "exploded" by the combination of tradition and contemporary.

SOOBIN Hoang Son is one of the outstanding representatives of Vpop today, meeting all the criteria of an all-rounder. To be confident in every step, you need time to cultivate and explore your own capabilities.

Son feels truly fortunate that he and his brothers at Anh trai duong ngan cong gai bring a heroic Trong com, the image of traditional musical instruments and the spirit of patriotism to the community and beyond. SOOBIN believes that anyone can become omnipotent if they diligently practice and hone their abilities.

SOOBIN Hoang Son's real name is Nguyen Huynh Son, born in 1992, won the runner-up title at the 2014 Vietnamese Star contest and had a short time studying in Korea. However, it is his basic education in the country and family tradition (grandmother is a reformed opera actress, father is a famous dan bau artist) that has helped SOOBIN make a proud career as it is today. At the program Anh trai vu ngan cong gai 2024, SOOBIN excellently won the awards for Talented All-rounder (X-Fire) and Most Favorite Talent.

2024 marked SOOBIN's breakthrough with a series of awards, including Album of the Year (album Turn it on), Breakthrough Collaboration (work Trong Com) at Lan Song Xanh; Most Favorite MV, Most Favorite Male Singer/Rapper at Mai Vang; EP/Album, Explosive Performance, Breakthrough Singer/Rapper, Inspirational Character, BFF - Best Fandom Forever at WeChoice Awards, most recently the Vietnam Young Face Award 2024...

From A Loi, The Mountain People to Stealing the Sun

“My light is the stove, the book, the notebook and the lesson/The oil lamp that is about to burn out and a dream of going to university/If tomorrow the lamp doesn't light up, what will I do?/Then my tears fall on the page, my mother asks why I'm crying/And I once dreamed, I would be able to steal the sunlight/To bring light to every village, to dance happily everywhere”…

The Stealing the Sun project has contributed to improving the lives of thousands of households, helping children in remote areas have the opportunity to study.

Growing up amidst the sounds of the mountains and forests, living in remote villages, and then one day bringing his “quality mountain voice” to the stage, Bui Xuan Truong (born in 1996, stage name Double2T) conquered and “awakened” the humanity of millions of audiences. That resonance has contributed to spreading the energy from art to life in a valuable community project.

The Steal the Sun project takes a sustainable and long-term solution to the problem of electricity shortages in remote areas, by applying solar panels to each household. This solar panel system is installed on the roof of each family, helping to maximize the available solar energy in the area...

In addition, the project has also been joined by many artists in the rap world, to spread and use all revenue to support the installation of solar power systems for remote villages. The project has contributed to improving the lives of thousands of households, helping children in remote areas have better learning conditions.

The young rapper also hopes to send a larger message about the responsibility of young people towards their homeland through this project. “We all have a homeland, a place where we were born and raised. Not everyone has the conditions to do great things, but if everyone does a little, we can certainly make a significant change,” Truong said.

The National Target Program on Cultural Development for the 2025-2035 period sets out very specific goals, such as in the field of cultural industries striving to contribute 7% of the country's GDP by 2030. The program also identifies one of the goals as building an advanced culture with strong national identity, promoting the "soft power" of Vietnamese culture.

Double2T never thought that one day he could become the Rap Viet Champion, and even less could he imagine that his name would appear on the nomination list for the Beautiful Youth Award or the Outstanding Young Vietnamese Faces of 2024, in the field of Social Activities.

When he entered the music industry, he soon realized that if he only made edgy rap music like many other rappers, he would not have his own color. Therefore, he decided to bring the unique features of his homeland's culture into each rap verse and each melody. In each product, he cleverly incorporated popular exclamation phrases of his people, recreating the love affair customs, the Long Tong festival (the biggest festival of the Tay people) and melodies with the sound of the mountains and forests. Therefore, A Loi, Thanh am mien nui, Xap xinh xap xinh,... are rap songs that leave Double2T's own mark.

His products not only make a difference, but also help many young audiences know about unique cultural values. “Vietnamese people have many beautiful cultures that the younger generation has not had the opportunity to access. If we can put them into music, why not?”, Double2T shared.

Here, he continues to pursue the project of bringing electricity to remote villages, while developing more unique music products, bringing the mountainous identity closer to the audience. "If you love the place where you were born, love your cultural identity, find a way to preserve and promote it in your own way," said Double2T.

Bui Xuan Truong's outstanding achievements: Promising Young Vietnamese Face 2024, Enduring Passion Award, Beautiful Youth Award 2024. Won the New Artist of the Year award at the Dedication Award 2024. Won the Song of the Year award at the Dedication Award 2024. Won the title of Rap Viet Season 3 Champion in 2023. Most Outstanding Song of the Year at the TikTok Awards Vietnam 2023. Inspirational Character at the WeChoice Awards 2023. Top 10 Most Favorite Songs at the Green Wave Award 2023.

Nguyen My

Source: https://baophapluat.vn/khi-nguoi-tre-tham-dam-van-hoa-nguon-coi-post545862.html