Vietnam National Brand booth at Vietnam International Food Industry Exhibition

Continuing the success of previous exhibition seasons, from November 12 to November 15, 2025, within the framework of the Vietnam National Brand Program (VNB), the Ministry of Industry and Trade (Department of Trade Promotion - XTTM) will carry out propaganda and promotion activities for the Vietnam National Brand Program (VNB) and products achieving VNB in the food and beverage industry at the Vietnam International Food Industry Exhibition (Vietnam Foodexpo 2025), at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

The Vietnam International Food Industry Exhibition is an important trade promotion event organized annually by the Ministry of Industry and Trade, aiming to develop the domestic market and boost on-site exports of Vietnamese agricultural and food industry products. Over the past 9 years, the Exhibition has shown its strong appeal, becoming the focal point for gathering a large number of domestic and international agricultural and food enterprises; an effective bridge connecting Vietnamese agricultural and food producers and traders with the domestic food distribution and retail system and importers around the world . In 2024, the Exhibition attracted about 18,000 trade visitors, including about 5,000 international visitors from nearly 40 countries/territories and more than 13,000 Vietnamese public visitors.

Vietnam National Brand booth at Vietnam International Food Industry Exhibition

At the Exhibition, the propaganda activities for the National Brand Program and products achieving the National Brand in the food and beverage industry in visual form were implemented synchronously and diversely by the Ministry of Industry and Trade (Department of Trade Promotion), thereby creating a spillover effect, helping to enhance the promotion of the National Brand Program and enterprises with products achieving the National Brand. These include planning the Vietnam National Brand booths into Vietnam Value Pavilions, designing and staging the National Brand banner at the Vietnam National Booth; placing standee systems in many places in the Exhibition area; leaflets; issuing publications (printed and electronic versions in flipbook format) introducing the National Brand Program and products achieving the National Brand... In addition to visual communication channels, the Ministry of Industry and Trade (Department of Trade Promotion) also carried out propaganda and promotion on digital media and mass media such as the Ministry of Industry and Trade's website, the Department of Trade Promotion's website, Industry and Trade Newspaper, Industry and Trade Magazine, Facebook, Google ads.

The promotion and advertisement of the Vietnam National Brand Program and products achieving the National Brand at the Vietnam National Brand booth not only creates conditions for Vietnam National Brand enterprises to introduce their capacity, brand and typical products to a large number of international consumers and partners, but also opens up opportunities to connect directly with importers, distributors and global retail systems right in Vietnam.

Through trading activities, exhibitions and supply-demand connection at the Exhibition, national enterprises in the food and beverage industry can expand export markets, proactively research and meet quality standards, food safety, traceability and rules of origin according to new generation Free Trade Agreements.

This not only contributes to enhancing the value and competitiveness of Vietnamese products in the international market, but also promotes the development of the food and beverage industry in a quality, green and sustainable direction, in line with modern consumer needs. Thereby, enterprises are increasingly improving their production capacity, innovating in products and business models, fully meeting the three criteria of the Vietnam National Brand Program: "Quality - Innovation, creativity - Pioneering capacity".

Author: PV Group

Tags: trade promotion, national brand, Ministry of Industry and Trade

Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/khu-gian-ha-ng-thqg-viet-t-nam-tai-tai-trien-lam-quoc-te-cong-nghiep-thuc-pham-viet-nam.html