Chain business - inevitable and effective direction

In recent years, the modern retail market in the province has developed strongly thanks to changes in consumer psychology and habits. To exploit the market, many businesses have built chain retail models to serve people's needs. This not only creates more new jobs for workers but also contributes to diversifying business types, promoting the development of trade and service activities.

Tata Mart is one of the few units owning a provincial brand that has succeeded in building a retail chain. Photo: Nguyen Luong

Grasping the increasing demand for smart shopping and consumption of people in rural and suburban areas in the province, since 2018, Nhat Quynh General Trading and Service Company Limited, Thanh Lang town (Binh Xuyen) has founded and developed a chain of mini supermarkets under the Tata Mart brand.

This is one of the few units that owns a successful provincial brand in building a retail chain without having to receive franchises from other units.

With the motto "Always cheap prices", rich and diverse products and many other utilities, being welcomed and trusted by consumers, up to now, after 5 years of development, Tata Mart supermarket chain has covered most districts and cities in the province such as Binh Xuyen, Vinh Yen, Tam Duong, Yen Lac, Phuc Yen and Me Linh district ( Hanoi ).

In order to expand its business network, according to the plan in 2024, the company will continue to open 6 more supermarkets in the province; at the same time, develop sales on digital platforms such as Facebook, Zalo... to help consumers shop online.

Sharing about the initial success, Director of Tata Mart supermarket chain Nguyen Ba Quyen said: "In contrast to the fierce competition of brands and retail units in urban, rural and suburban areas of our province, the number of convenience stores and mini supermarkets operating in chains is still quite modest, not meeting the increasing demand for smart shopping and consumption of the people.

This becomes the driving force and creates opportunities for the unit to increasingly expand its scale, increase the number of stores, food items, consumer goods of all kinds to better meet the needs of consumers.

Currently, the entire supermarket system creates jobs for more than 50 workers with a stable income of 6 - 8 million VND/person/month.

Thanks to the "outstanding advantages" such as optimizing advertising costs; dispersing risks in operations; creating advantages in after-sales issues, customer care... bringing a lot of value, enhancing the brand, therefore, currently, chain retail business is the model chosen by many units and businesses across the country to develop and expand market share in the most optimal way.

Not out of the general trend, in recent years, the modern retail market in the province has developed strongly thanks to changes in consumer psychology and habits.

Up to now, in addition to the two commercial centers Ha Minh Anh, SOIVA Plaza with the presence of two large supermarkets GO! Vinh Phuc, Co.opmart Vinh Phuc, the province has also seen a series of retail chains of many other brands such as Dien May HC; Dien May Xanh; Mobile World ; Lanchi Mart; Winmart+ convenience store chain...

In the context of fierce competition, developing a chain business system is considered inevitable in the retail industry, bringing significant profits to businesses and units.

However, developing chain business in the province at present still faces many difficulties and challenges. Due to limited resources, especially capital, not every unit can successfully build and develop its own brand, many units develop chain business in the form of franchising.

On the other hand, consumer demands are increasingly strict, requiring goods to be of good quality and competitive prices.

This requires the chain business management team to constantly improve, accumulate experience, enhance business management capacity, standardize the operating procedures of the entire system, have a development strategy suitable to market trends, create advantages and competitiveness in the market.

On the State management side, to promote chain business models in the area, and to help the trade and service sector continue to maintain its role as a growth engine of the economy , the province's functional sectors encourage and create all favorable conditions for units to develop and diversify trade and service business types, especially in rural areas.

Support businesses and units to build e-commerce websites, improve the quality of human resources for business on digital technology platforms; access preferential loans, expand business scale and enhance brand value...

Luu Nhung

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