Bringing VPBank K-Star Spark to Vietnam, VPBank "won" the emotions of young people

In recent days, fans have been overwhelmed with emotion when "Kpop king" G-Dragon and a series of famous KPop stars such as CL (2NE1), TEMPEST, tripleS, DPR IAN will perform at VPBank K-Star Spark at My Dinh National Stadium on June 21. Not only that, information about ticket prices and how to book seats has also been officially announced by the organizer recently.

Many people believe that VPBank, the brand behind the "matchmaking" between G-Dragon, a series of KPop stars and Vietnamese fans, has played big in this collaboration. But what exactly is "playing big" here? And more importantly, why is everyone so excited about this unique collaboration?

Working with superstars is not difficult, touching the right emotions is difficult

It was not difficult to predict that VPBank and G-Dragon would join hands to "top trend". After just one night, this still-unknown combination "blew away" the entire social network with just the image of a "decapitated chrysanthemum". Less than 24 hours later, more than 146,000 discussions surrounding this perfect "hint" took place across social networks and the internet (according to Social Trend).

Brand collaborations with superstars or music marketing communications are nothing new, including collaborations to create concerts or music festivals. However, touching the right emotions in the hearts of the public is a "problem" that not every brand can "solve". But VPBank with the VPBank K-Star Spark music festival has done this very well.

For Millennials, G-Dragon or CL are a part of their youth. For GenZ, these artists are "KPop legends" that they are always curious about and admire. Combining with names whose fandoms range from 17-47 years old is a very smart choice. Especially when those two idols are still extremely popular and not "kings and queens" who have declined. They are unique, irreplaceable "icons", not only in the music industry but also in fashion and lifestyle.

Therefore, on June 21, when G-Dragon and a series of KPop stars perform on the VPBank K-Star Spark stage at My Dinh Stadium, they will not only sing but also convey stories about dreams, idolization, memories and inspirations to the audience.

That is the "filling" and emotional satisfaction that VPBank will bring to Vietnamese audiences with this music festival dubbed "the most anticipated of 2025".

Understanding creates harmony and spreads

Looking back at the events that VPBank has been involved in in recent years, it can be seen that this big bang of VPBank did not come naturally. The brand’s success this time was not due to luck, but because they have always had a unique “concept” that they have been steadfastly pursuing for a long time.

Over the years, the bank has regularly brought the world's leading famous artists such as Richard Clayderman (2014), Kenny G (2015, 2024), Paris Ballet (2016), Thomas Anders (Modern Talking - 2016), Westlife (2023), Vienna Chamber Orchestra (2024)... to the Vietnamese public.

In addition, VPBank also devotes significant resources to community activities such as organizing 16 major running races in many provinces and cities, building green schools or schools supporting disadvantaged areas... with a total social contribution budget of more than 1,800 billion VND.

For more than 10 years, VPBank has always accompanied and spread the values ​​that they call "spiritual prosperity" to the community, gradually building the image of a bank that pursues humanity, positive energy and is full of emotions. As for G-Dragon and VPBank K-Star Spark, VPBank has shown that they are also very trendy, close and very understanding. In fact, there are many ways for a brand to announce an event, but VPBank has chosen the way of a true fan. They understand the symbol of the daisy. They know what customers are longing for and looking for ways to make their dreams come true. VPBank has touched the hearts of a whole new generation of customers with deep understanding - when listening, sympathizing, sharing the same "frequency" of emotions and value systems.

Amidst the ever-changing flow of economy, society and culture, VPBank has steadfastly chosen for itself a persistent and sustainable path - a path that connects good and humane values, carried out with all enthusiasm and deep inspiration. By bringing G-Dragon to Vietnam, VPBank not only brings an international star closer to the Vietnamese public, but also ignites a strong source of spiritual motivation, inspiring a positive life for a generation of Millennials and Gen Z full of aspirations and creativity.

Source: https://hanoimoi.vn/mang-vpbank-k-star-spark-ve-viet-nam-vpbank-thang-luon-cam-xuc-cua-gioi-tre-702750.html