Lam Binh digitizes tourism

QR code scanning located at Pu Bao Temple National Monument, Lang Can town (Lam Binh) is very convenient for visitors to experience.

Mr. Cao Van Minh, Head of the Department of Culture and Information of Lam Binh district said: “Focusing on digital transformation in tourism development, Lam Binh district has implemented contents such as: paying for tourism services by scanning QR codes; making reservations, booking rooms, booking tours online; strengthening propaganda and promoting the image of the district's tourism development potential and tourism products through social networking sites and digital platforms. Thereby helping organizations, individuals, businesses, and cooperatives operating in the tourism sector reduce labor costs, management costs and shorten the gap between tourists and organizations and individuals operating in the service sector”.

Through social networks such as Youtube, Facebook, Tiktok, recently, Mr. Nguyen Van Tang, Khau Quang residential group, Lang Can town (Lam Binh) has personally gone to each village, each corner of the lives of ethnic minorities to livestream introducing beautiful images of cultural identity, cuisine, products of his hometown and tourist attractions of the district to promote to visitors. Through his videos and films reaching millions of views on digital platforms, he has contributed to spreading beautiful images of the land, people, and beautiful landscapes of his hometown Lam Binh to domestic and international friends.

Currently, QR Codes are posted and placed at restaurants, homestay facilities, Na Hang - Lam Binh ecological lake docks, and tourist boats leading tourists to the Lam Binh district electronic information portal. There, there is a lot of useful information about Lam Binh district tourism for tourists to explore , choose and experience. Integrating QR codes into tourist destinations has helped tourists learn and refer to more information than traditional transmission methods, especially for independent tourists without tour guides or interpreters.

Through social networking platforms, tourists have learned about tourist destinations and many activities of Lam Binh district.

Excited about his first time experiencing Lam Binh, Mr. Nguyen Duc Thanh, a tourist from Thanh Hoa, said: “I don’t need to carry a lot of money in my pocket, I can scan the QR code, everything can be paid. In addition, I also learned about the services in Lam Binh district through the fanpage, on digital platforms, so it is very convenient to have a successful trip.

In particular, at many destinations, I saw the district installing QR code boards to digitize destinations and district tourism maps. I accessed to find information and found it very easy to access and learn more detailed information. In addition, when I contacted via the Fanpage's mobile number, I was consulted in great detail, the tour guide team proactively planned a program for the group enthusiastically and thoughtfully. I am satisfied and appreciate the information from the Fanpage "Lam Binh Tuyen Quang Tourism"...

Mr. Luong Duy Doanh, Director of Fivestar Travel Company, managing and operating Homestay Nam Dip and Ban Bon (Lam Binh) shared:

“Over 80% of the search for customers and homestay services is done via the internet such as: Temporary residence registration for domestic guests is done on the National Information Portal; foreign guests are on the province's immigration system. At the same time, I also proactively search for customers via social networks, through channels such as Facebook, Google, Booking, Agoda, Tiktok... with the view of creating content suitable for each channel, such as: Using Google Map to focus on sharing images of homestays; Tiktok channel makes videos sharing about experiential tourism. Digital transformation of tourism is really much more effective than traditional methods before and also creates convenience for both tourists and business owners”.

Efforts in applying digital transformation to tourism activities are contributing to helping Lam Binh district strive to become a key tourist destination of Tuyen Quang province and a bright spot of highland tourism.

Source