Lam Dong builds comprehensive strategy to attract tourists

VTV.vn - Lam Dong needs to build a comprehensive strategy, build diverse and multi-sensory tourism products to be able to "understand" and truly "touch" each tourist.

Lam Dong - where blue sea, primeval forests and unique indigenous culture converge.

Lam Dong after the administrative boundary arrangement possesses a rare and diverse tourism ecosystem: from Da Lat plateau, Mui Ne - Phu Quy beach to Gia Nghia - Ta Dung mountain forest, creating a three-region tourism space in one destination. This is an important foundation for the locality to build a comprehensive development strategy, linking types of resort, ecological, adventure, cultural and health care tourism. Although it is considered a locality with rich tourism resources, the products are still overlapping, fragmented, and lack a clear system to be able to "understand" and truly "touch" each tourist.

Lam Dong owns a rare diverse tourism ecosystem.

Experts say that in order to improve competitiveness, Lam Dong tourism industry needs to focus on building a comprehensive strategy, effectively exploiting the potential of long-standing famous brands such as Da Lat, Phan Thiet, and at the same time developing new types such as eco-tourism, community, health care, MICE or adventure sports tourism. More importantly, tourism products need to be designed based on customer behavior and desires, providing a full experience for all five senses - where visitors not only see, but also touch, hear, taste and immerse themselves in local life.

International tourists experience Cau Dat tea hill destination.

Lam Dong tourism industry aims to welcome over 23 million visitors in 2025. With this goal, Lam Dong will continue to promote digital transformation, develop the night-time economy, link tours inside and outside the province, and at the same time build unique and distinctive tourism products, affirming its position as a "comprehensive tourism region" - a convergence of blue sea, primeval forests and unique indigenous culture.

Source: https://vtv.vn/lam-dong-xay-dung-chien-luoc-tong-the-de-thu-hut-du-khach-100251008213104601.htm