Lasuco brings the quintessence of Vietnamese agriculture to the Middle East market

Lasuco and the international integration strategy of "green agriculture "

Recently, in the capital city of Riyadh, Saudi Arabia, the 3rd international food exhibition The Saudi Food Show took place, gathering more than 1,300 leading brands in the world in the field of food and beverage. For the first time, Vietnam participated in the exhibition with a joint pavilion of Ho Chi Minh City, organized by the Ho Chi Minh City Trade and Investment Promotion Center in coordination with the Vietnam Trade Office in Saudi Arabia. This is an important milestone in the strategy of expanding the Middle East market - a region rich in potential but also full of challenges.

Introduce Lasuco products to international friends.

In the list of 52 carefully selected enterprises from provinces and cities with strengths in agricultural products and processed foods, Lasuco is one of the typical faces. With export experience, products meeting Halal standards, and the orientation of developing high-tech, sustainable agriculture, Lasuco represents the Vietnamese sugar industry, demonstrating a strong transformation in response to the requirements of deep integration. As a pioneer in the sugar industry, Lasuco has gradually expanded into deep processing fields, applying high technology, aiming for a clean and high value-added agriculture. From the sugarcane raw material area in Thanh Hoa , Lasuco invests in modern processing technology, diversifying products such as refined sugar, concentrated sugarcane juice, turmeric starch, dried ginger, fermented drinks from agricultural products.

Lasuco products are introduced at the exhibition.

Participating in The Saudi Food Show 2025 demonstrates a clear direction in developing the export market. The products introduced by Lasuco at the exhibition are all Halal certified - a mandatory standard to access the large Muslim market. Lasuco carefully prepares every small detail such as packaging, traceability, nutritional ingredients, safety, etc., making an impression on international partners. The Saudi Arabian and Middle Eastern markets are increasingly demanding natural, healthy products. This is Lasuco's strength when the business chooses a sustainable direction, focusing on quality, safety and clean origin. Products such as fermented sugarcane juice, organic sugar, etc. are all associated with organic agriculture and a closed value chain.

At the exhibition, Lasuco introduced a system of standard raw material areas, a circular production model - where waste from one industry becomes input for another. This is a direction that is highly appreciated internationally, in line with the trend of green agriculture and environmental protection. Many partners at the exhibition expressed interest in Lasuco products because of their stable quality and development story closely linked to the farming community. The application of high technology and development according to a sustainable model helps Lasuco build trust with international consumers, creating a long-term competitive advantage.

A step forward in the strategy to conquer the Halal market

With the Muslim population accounting for nearly 25% of the global population, the Halal market is a great opportunity for Vietnamese businesses in the food sector. However, to penetrate this market, it is necessary to strictly meet production and food safety standards. Lasuco is a business that has invested thoroughly in standardizing production processes to achieve Halal certification, from clean raw materials to closed processing and packaging lines. Thanks to that, Lasuco products are eligible for export to Muslim countries and have built a reputation in the international market.

Also at the Saudi Food Show, Lasuco had meetings with importers and major distribution chains in Saudi Arabia.

The company also studies consumer tastes in Middle Eastern countries, adjusting flavors, designs, and communication methods to suit each market. At the Saudi Food Show, Lasuco has meetings with importers and large distribution chains in Saudi Arabia and neighboring countries, opening up opportunities for a long-term presence in the region. Participating in one of the largest food exhibitions in the Middle East shows Lasuco's clear international integration strategy. The company aims to develop agriculture with high technology, clean products, focusing on the environment and community benefits.

Lasuco is affirming itself as a Vietnamese enterprise capable of producing according to international standards, directly accessing the global distribution system without intermediaries. This not only helps to increase the value of products but also promotes the image of Vietnamese agricultural products in the world market. Lasuco's participation in The Saudi Food Show 2025 is an important milestone in the journey to international reach. This is not simply a trade promotion activity, but a testament to the ability of Vietnamese enterprises in creating a sustainable, innovative and integrated agricultural value chain. The event also demonstrates the aspiration to bring Vietnamese agricultural products closer to global consumers, with quality, reputation and unique identity.

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Source: https://baothanhhoa.vn/lasuco-mang-tinh-hoa-nong-nghiep-viet-vao-thi-truong-trung-dong-248840.htm