Capital Consumer Shopping Festival

Pursuant to Plan No. 347/KH-UBND dated December 30, 2022 of the Hanoi People's Committee on organizing the Hanoi City Concentrated Promotion Program in 2023; Hanoi Center for Investment, Trade and Tourism Promotion (HPA) issued Plan No. 41/KH-TTXT dated May 5, 2023 on organizing the Hanoi Promotion Month Program in 2023 and presided over and coordinated with relevant Departments, branches and sectors to organize the implementation of the Hanoi Promotion Month Program in 2023, taking place from October 27 to November 30, 2023.

In 2023, in order to consistently implement the Government's goals, the Hanoi People's Committee will promote trade promotion and economic development activities, complete the capital's growth targets in 2023, the Hanoi Promotion Month Program will be implemented with many key activities to enhance the development of trade promotion activities, apply technology towards the entire traditional consumer market and smart consumption, and connect businesses with consumers in the capital faster, including:

The opening ceremony of the Program will take place at 7:30 p.m. on October 27, 2023 at Hoan Kiem Lake Walking Street, Hoan Kiem District, Hanoi City, officially activating more than 1,000 promotional points of sale and 50 Golden Promotion Points which are large supermarket systems and shopping centers in Hanoi with discounts of up to more than 50%. At the same time, launching the event "Hanoi Shopping Festival - HaNoi Shopping Festival" with attractive exhibition and trade promotion spaces including: Unique Noodle Street from Acecook brand, cashless consumption experience with Vnpay, Check-in travel with Vietjet . Not only that, consumers participating in the event will have the opportunity to receive many free incentives, experience products of brands at booths of many brands on "Shopping Street - Shopping Tour Street"; Participate in the game show to receive free gifts with many interesting mini games: Choose the right price, Catch the product by picture, Flash sale,... Hanoi Shopping Festival will last until October 29, 2023.

The event "Golden Day Price Shock" takes place on the weekend of Saturday and Sunday, November 11 and 12, 2023, with the participation of 50 Golden Points, which are large supermarket systems and shopping centers including: Mediamart, BRGmart, Big C, Nguyen Kim, Pico, SaigonCo.opmart, with special deep discount programs for items up to 70%.

Mr. Nguyen Quy Tan - Director of Mediamart My Dinh supermarket said: "We have worked with suppliers since the beginning of the fourth quarter to prepare goods and good promotional programs for consumers with more than 30,000 products focusing on televisions, refrigerators, washing machines, air conditioners, household appliances, technology products, etc. During the Promotion Month, many products will be discounted from 15 - 50%, especially in the 2 golden days, some TV and refrigerator models will be discounted up to 70%, along with many gifts for consumers such as dryers, microwaves, etc. ..."

In the consumer goods sector, representatives of large supermarket chains such as BRGmart, Big C, Winmart, Saigon Co.opmart also said that in preparation for November, to serve consumer demand in the last months of the year, the units have worked with many large suppliers to prepare high-quality goods, ensuring food safety, origin with preferential prices from 10% - 50% depending on the type of product, thereby creating opportunities for consumers to shop on promotion, while ensuring consumer rights.

The final event in the Promotion Month will focus on online promotion activities with the participation of e-commerce platforms and e-commerce websites of businesses. The event "HaNoi Online shopping Festival" with more than 20,000 promotional products up to 50% off for customers shopping online at the sales websites of participating businesses; at the same time, it is promoted and connected via the website Thangkhuyenmaihanoi.vn

For the Hanoi Promotion Month 2023 to be successful, businesses have carefully prepared the quantity and quality of goods and services; decoration of points of sale; attractive entertainment activities; special promotion programs and convenient e-commerce platforms to serve consumers.

With careful preparation and promotional programs throughout November, the Hanoi Promotion Month 2023 is expected to be a special bridge, helping businesses promote their brands, consumers access and purchase products and services at the most preferential prices of the year. Thereby, contributing to promoting the economic development of the capital and being a highlight to stimulate shopping at the end of the year, always eagerly awaited by consumers in the capital and tourists nationwide.

Launched in 2009, Promotion Month is a large-scale promotional event held annually in November with the aim of stimulating consumption, promoting production and business activities and economic growth in Hanoi, enhancing trade promotion activities, boosting consumption of Vietnamese branded products and services, promoting production and business activities, supporting businesses in promoting products and services, connecting manufacturers with distribution channels, businesses with consumers through display, introduction and sale activities with attractive promotions of up to 100% through both traditional and e-commerce forms./.

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