International Tea Festival will take place for nearly a month in Lam Dong

VHO - Tourists coming to Lam Dong during the last months of the year will enjoy and immerse themselves in the unique spaces and art programs of the world-class Tea Festival held for the first time in Vietnam.

Press conference to announce the International Tea Festival - World Tea Fest 2025

On November 10, at Tea Resort Prenn, Xuan Huong ward - Da Lat ( Lam Dong ), a press conference was held to announce the series of events of the International Tea Festival - World Tea Fest 2025, held for the first time in Vietnam.

Accordingly, this is the largest Tea Festival in Vietnam, lasting nearly a month from November 11 to December 7, 2025. This series of international activities is expected to mark a turning point in the journey of bringing Vietnamese tea culture and economy to the world.

World Tea Fest 2025 will take place from November 11 to December 7, 2025

Speaking at the press conference, Mr. Mori Kazuki - General Director of Lam Dong Tea Joint Stock Company said: World Tea Fest 2025 is organized with the vision of connecting cultures around the world through tea - building an international platform where tea becomes the common language of " Peace - Cooperation and Sustainable Development".

Along with that is the mission of creating a global “Tea Bridge” – a place where cultural exchange and economic cooperation are spread, where tea is honored as a spiritual heritage of humanity, and passed on to future generations with a spirit of respect, harmony and diversity.

Mr. Mori Kazuki - General Director of Lam Dong Tea Joint Stock Company informed about the festival at the press conference.

In addition, Mr. Mori Kazuki also informed that this Festival is built on five main pillars, representing five development directions of the modern tea industry including: International Connection & Cultural Diplomacy, Culture & Heritage, Art Festival, Exhibition & International Trade and Tea Journey & Experiential Tourism.

“Through these five pillars, we hope to introduce a comprehensive development model between culture – economy – tourism, making Vietnamese tea a global cultural bridge,” Mr. Mori Kazuki emphasized.

The Festival is expected to attract about 20,000 participants with a series of outstanding activities such as: Tea Expo - International Tea Fair and Exhibition, Tea Summit - High-level Conference on Tea Industry Development Strategy, Tea Fest - Grand Concert Program, Tea Connect - Diplomatic Tea, Tea Carnival: Street Festival and Tea Culture...

The Festival Advisory Board answers some questions of interest to the press.

The main activities will take place from December 5 to 7, including: Exhibition of technology experience space on Vietnamese and international tea culture; Diplomatic tea, with the participation of 60 ambassadors from countries; International Tea Fair and Exhibition.

Along with that, there are also activities such as: High-level conference on tea industry development strategy; Street festival and tea culture; Grand music program combined with Ao Dai performance by 80 Miss Cosmo World contestants; Experience the tea ecosystem growing area; Exchange, inspire culture, start-up with university students.

In addition, many sideline activities will also be held from now until December 4 such as: Artistic Creation Space on Tea Culture; Tea Culture and Startup Competition for university students; Incense offering and "National Tea" tea offering ceremony to the National Ancestor King Hung.

The World Tea Fest 2025 is expected to set many new records for tea, contributing to promoting and affirming the position of Vietnamese tea in the market.

At the press conference, the Organizing Committee also announced the Tea Festival Advisory Board, gathering prestigious and influential experts such as: People's Artist Vuong Duy Bien - Chairman of the Vietnam Cultural Industry Development Association (former Deputy Minister of Culture, Sports and Tourism; Director Aaron Toronto; Tea scholar Trinh Quang Dung; Dr. Nguyen Phuoc Hai Trung - Deputy Director of the Hue Monuments Conservation Center; Mr. Saadi Salama - Ambassador Extraordinary and Plenipotentiary of the State of Palestine in Vietnam.

The 2025 International Tea Festival promises to be not only a key cultural and tourism event of Lam Dong, but also an opportunity for Vietnam to affirm its position on the world tea culture map.

The program is jointly implemented by Lam Dong Provincial People's Committee with Nam A Commercial Joint Stock Bank, Doi Dep brand, Lam Dong Tea Joint Stock Company and Miss Cosmo organization.

Source: https://baovanhoa.vn/van-hoa/le-hoi-tra-quoc-te-se-dien-ra-gan-mot-thang-tai-lam-dong-180496.html