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Explaining the driving force behind the sharp increase in the number of Australian tourists to Vietnam

The Vietnam National Administration of Tourism has just published an analysis of why Vietnam has become a particularly popular destination for Australian tourists. The article was published in the Sydney Morning Herald - Australia's leading online news publication, in the context of the strong growth in the number of visitors from this country to Vietnam.

Báo Nhân dânBáo Nhân dân27/11/2025

Ha Long Bay is one of the destinations chosen by Australian tourists when coming to Vietnam. (Photo: THANH DAT)
Ha Long Bay is one of the destinations chosen by Australian tourists when coming to Vietnam. (Photo: THANH DAT)

The Sydney Morning Herald commented that Vietnam is becoming a memorable destination, as many tourists said they are easily attracted by the indigenous culture, diverse nature, rich cuisine and friendliness of the people.

"Vietnam and Japan are two popular destinations for Australians, with many similarities, but Vietnam is more accessible and more affordable," said the editor of the Sydney Morning Herald.

The article mentions that Vietnam attracts Australian tourists thanks to the diversity of experiences. Coming to the S-shaped land, tourists will have the opportunity to explore the mountains and forests of Sa Pa, go to the capital Hanoi to feel the rhythm of life in the old quarter and enjoy unique cuisine. Visiting Ha Long Bay, tourists will admire the majestic natural landscape.

Traveling along the central beaches, tourists will enjoy the temperate climate. Coming to Da Lat, you can enjoy the cool climate here. The picture of Vietnam tourism is also completed by the typical liberal features of the Mekong Delta river region and the vibrant life of Ho Chi Minh City.

The Sydney Morning Herald said that Australian tourists are attracted by the "vibrancy and openness" of Vietnam's cities - where many young people live, do business and study. The bustling movement in these cities has created a dynamic atmosphere.

This newspaper also emphasized that one of the advantages of stimulating tourists to Vietnam is reasonable and affordable prices, within the budget of tourists. Many high-end services in Vietnam have significantly lower costs than other destinations in the region.

In addition, Vietnamese cuisine is described as diverse, accessible and unique. Pho, coffee, banh xeo, snails and river dishes are mentioned as experiences that make tourists want to come back to enjoy.

The Sydney Morning Herald predicts that the trend of Australian tourists choosing to travel to Vietnam for experiences will continue to increase. After their first trip, many tourists find Vietnam an ideal destination to return to because it is easy to travel to, has reasonable costs and always offers new experiences.

According to the Vietnam National Administration of Tourism, in 2024, the number of Australian visitors to Vietnam will reach 490,000, an increase of 28% over the same period in 2019 - the time before the Covid-19 pandemic. In the first 10 months of 2025, this number reached 450,000, a sharp increase of 37% over the same period in 2019.

Source: https://nhandan.vn/ly-giai-dong-luc-khien-luong-khach-australia-den-viet-nam-tang-manh-post926299.html


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