M Continental leads the minimalist travel trend

Budget travel but still ensure the experience

After a generally difficult year in 2023, most people are choosing to save their budget for travel in 2024. With concerns about inflation, quotes, and the macro economy and politics , up to 62% of Vietnamese consumers plan to cut back on spending on non-essential items.

Among them, tourism is one of the priority categories for “tightening the purse strings”. This is the figure given by PwC in the latest survey on consumer habits in Vietnam in 2023.

However, this decision does not come with the option of lowering standards during vacations. According to Booking.com's 2024 Travel Trends Study, along with the desire to tighten spending, travelers in 2024 also expect to improve their travel experiences.

As a result, they choose to cut out unnecessary expenses to focus on important experiences. The goal is to achieve a balance between cost-effectiveness and luxury to optimize their vacation. This is also the premise for the development of the minimalist travel trend.

Minimalist travel is becoming the travel trend of the future

Originating from the minimalist lifestyle - defined as a way of life that reduces things to the bare minimum (according to Sasaki Fumio - author of the book "Japanese Minimalist Lifestyle"), or can be understood as avoiding unnecessary things (according to the Japanese aesthetic principle of Danshari), minimalist travel is known as enjoying a vacation in a simple, streamlined way, filtering out unnecessary concerns.

This trend is gradually blooming as a new style of tourism, in harmony with the green and sustainable living trend of the future.

Minimalist travel is gradually becoming a new travel trend. Photo: Mandala Hotel & Suites Bac Giang

Minimalist travel not only helps save costs, but also brings other great benefits. The most obvious is giving tourists a complete experience. Minimalist travel helps tourists find the core values of a trip. That is, focusing completely on the destination instead of surrounding concerns.

Connecting with pristine nature, exploring new lands, immersing yourself in local culture, all will create an authentic vacation where visitors can truly enjoy and heal.

At the same time, minimalist travel creates positive impacts on the environment. According to a report by the Ministry of Natural Resources and Environment, Vietnam produces about 1.8 million tons of plastic waste each year, ranking among the 20 countries with the largest amount of waste and higher than the world average. Of which, only 10% of plastic waste is recycled.

Minimizing travel items will help reduce plastic waste, build a green lifestyle, live in harmony with nature, and be a premise for sustainable tourism development, protecting and honoring destinations.

M Continental leads the 3-in-1 travel trend

M Continental is a pioneer hotel brand in Vietnam following the Affordable Luxury criteria. Built on the foundation of understanding the general trend of society, M Continental brings the opportunity to experience a chain of high-class hotels nationwide at affordable prices for all customers.

“M Continental is positioned as a sustainable hotel brand, aiming for a minimalist and economical travel style. We want to bring the dream of high-class accommodation closer to all Vietnamese people,” shared the brand representative.

In order for customers to experience the most reasonable price, M Continental chooses to apply the thinking of optimizing the function and important room space to focus on the main experience of customers, such as beds, lighting systems, etc. Here, each room is intelligently arranged, designed to optimize the function, creating a modern, elegant space that is no less luxurious and comfortable.

Minimalist yet fully-equipped accommodation at M Continental. Photo: Mandala Cham Bay Mui Ne

By minimizing the amount of furniture, M Continental helps to limit the amount of plastic waste in the environment and save the maximum budget for accommodation. This is also the way the brand encourages visitors to spend more time exploring the surrounding area.

As a member of Mandala Hospitality Group - Vietnam's leading hotel management and operation group - M Continental owns international operating standards, along with a diverse public utility system. This can be considered a special and rare case in the market, when providing service quality that far exceeds expectations compared to competitors in this price segment.

While harmoniously meeting the needs of experiencing high-class accommodation space, fully enjoying hotel services, all at an affordable price, while contributing to the formation of a green and sustainable tourism environment, M Continental promises to be the brand that most clearly defines the minimalist travel style and leads the 2024 travel trend.

Spring offers from the M Continental brand:
Only from 440,000 VND/night to enjoy:
- High-class, modern, comfortable room for 02 people.
- Free welcome drink.
- Free use of infinity pool, rooftop swimming pool...
- Free use of other public facilities and services such as: shuttle bus, gym,...(*)
Offer valid from now until February 29, 2024, at luxury hotel chains nationwide, including:
- Mandala Cham Bay Mui Ne - Top 10 largest hotels in Asia (according to Travel Toplist 2020).
- Mandala Hotel & Spa Phu Yen - Iconic hotel of the land of yellow flowers on green grass.
- Mandala Hotel & Suites Bac Giang - The tallest hotel in Bac Giang city.
Contact hotline: 076 2436 222/ 024 35558999 (extension 618).
Official fanpage: https://www.facebook.com/mcontinentalmandala.

Bao Anh

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