Elevating golf tourism to attract international visitors

Expanding the MICE tourism market to attract high-spending customers has been implemented by the Da Nang city government with many great incentive policies. One of the new tourism products to meet the needs of this high-spending, long-stay customer segment is the return of the 2nd Da Nang Golf Tourism Festival in 2023. This is an effort by Da Nang to contribute to a strong recovery of tourism.

Stay ahead of the trend

In the Vietnam Tourism Development Strategy to 2030 approved by the Prime Minister on January 22, 2020, it is determined that: Infrastructure development and golf tourism product development are among the key orientations in the development of Vietnam's tourism industry. Priority is given to the development of sea and island resort tourism products and sea sports and entertainment tourism in line with the orientation of the Vietnam Sustainable Marine Economic Development Strategy.

Focus investment resources on developing a number of tourism clusters, high-end beach resorts with strong brands in the international tourism market. Continue to develop urban tourism products, MICE tourism; tourism combining shopping, medical treatment, health care,education , entertainment, etc.

Da Nang has been at the forefront of this trend by building its brand and organizing the annual Da Nang Golf Tourism Festival. Developing golf tourism not only helps diversify products and improve tourism competitiveness, but also attracts customers with high spending capacity, long-term stays, and stimulates the high-end resort segment.

According to the International Golf Tourism Organization (IAGTO), there are currently more than 60 million golfers in the world and golf tourism is the third most popular tourism motivation in the Asia region. Globally, there are about 700 golf tourism companies in 61 countries that are members of IAGTO, each year implementing about 2.5 billion USD worth of service contracts, serving about 1.9 million golfers.

The report of the Central Golf Course Alliance shows that the total number of golf rounds in Central Vietnam in the fourth quarter of 2022 increased by 29% compared to the same period in 2019 and accounted for more than 44% of the total number of golf rounds in 2022. As of May 2023, the total number of golf rounds at Central courses is estimated at 171,112 rounds, an increase of 167% compared to the same period in 2022.

In particular, BRG leads the market with a proportion of 27.32%, followed by Hoiana Shores (17.69%); Ba Na Hills Golf Club accounts for 14.14% of the total number of golf rounds served in the first 5 months of 2023. The total number of golf rounds served by golf courses in the central region in the first 5 months of 2023 increased by 167% over the same period in 2022, creating conditions for the recovery and development of inbound golf visitors (short-term visitors) from the markets of Korea, Taiwan (China) and Southeast Asia as well as the positive effect from the BRG Open Golf Championship Danang 2022.

Business partners

Not only an event for golf enthusiasts, the Danang Golf Tourism Festival 2023 also plays an important role in the series of festivals and events of Danang city in 2023, affirming the brand "Da Nang - Asia's leading festival and event destination". The BRG Open Golf Championship Danang 2023 with the theme "Swings to catch the emotional waves" will take place at the end of August, expected to attract 144 professional golfers, including 120 international golfers and 24 Vietnamese golfers.

BRG Group continues to accompany Da Nang city as a sponsor by hosting the BRG Open Championship Danang 2023 at Nicklaus Course - Top 100 best golf courses in the world in 2022, with a total prize value of up to 100 thousand USD. Da Nang city, BRG Group and VGS Group are committed to accompanying the Asian Tour in making this golf tournament a prestigious and quality tournament, attracting more and more professional golfers as well as lovers of this sport around the world to Da Nang city.

In addition to the golf tournament, the 2023 Da Nang Golf Tourism Festival also has outstanding activities such as: Exchange tournament with international golfers, Da Nang tourism experience for international golfers, international golf seminars, exhibition booths and golf check-in, golf practice experience, fashion and culinary shows...

Mr. Nguyen Xuan Binh, Deputy Director of the Department of Tourism of Da Nang City, affirmed that golf tourism is attracting a lot of attention from domestic and international tourist markets. Golf is becoming a highlight in many MICE tourism programs, especially large-scale programs with high requirements for professionalism and difference.

Many golf units can also play a key role in deciding on the destination for MICE events, as many business leaders also play golf. Therefore, developing golf and successfully organizing golf-related events can create attraction for MICE tourism, contributing to affirming the position of "Da Nang as Asia's leading event destination", spreading and promoting the image of Da Nang and the central region to tourists.

With its central location in the tourism sector of the central region, the international events that Da Nang city has been striving to organize every year not only contribute to the recovery of the local tourism industry, but also have connectivity, creating inter-regional effects to link tourism development in the region. Localities share space, creating more new tourism products to meet the needs of the tourist segment, with high spending conditions, long-term stay.

Source: https://nhandan.vn/nang-tam-du-lich-golf-de-thu-hut-khach-quoc-te-post766550.html