Elevate your experience with the world's most unique coffee beans

Da Lat city, in the last days of 2025, will become the center of global coffee culture with the first Global Coffee Heritage Festival (The Global Coffee Heritage 2025). This international event is co-organized by TNI Corporation (King Coffee) with the People's Committee of Lam Dong province and Vietnam Television - VTV8, taking place from December 18, 2025 to January 2, 2026.

The festival is expected to turn Da Lat into the "Global Coffee Capital", a cultural - tourism - commercial destination not to be missed, honoring the nearly two-century journey of Vietnamese coffee and together shaping a sustainable and creative future for this industry.

More than just an ordinary festival, the Global Coffee Heritage Festival is a declaration of the new position of Vietnamese coffee. Through a series of diverse activities, the Festival aims at the dual goal of introducing to the world Vietnam, not only as an export powerhouse but also possessing a unique and distinctive coffee culture. The event also promotes opportunities for cooperation, investment and tourism development. One of the highlights is the International Barista Competition - The Global Coffee Heritage Competition 2025, gathering brewing talents from all over the world, turning Lam Vien Square into a playground for exchange, creativity and honoring the art of coffee.

Overview of the press conference of the 1st Global Coffee Heritage Festival (The Global Coffee Heritage 2025) taking place in Ho Chi Minh City.

Along with this important event, King Coffee officially introduced the Premium Wholebean Coffee Collection, marking a strategic step in the journey to elevate the standard of Vietnamese coffee. The collection is the crystallization of the world's most prestigious raw material regions and modern roasting technology, aiming to bring a different enjoyment experience to sophisticated coffee lovers.

The collection brings together two main product lines: premium Arabica and refined Robusta. In the Arabica segment, coffee lovers have the opportunity to discover the distinctive flavors from legendary lands such as Vintage Geisha with its elegant floral scent, Bourbon Da Lat with its herbal aroma of the highlands, or Ethiopia with its natural fruity notes reminiscent of its origins. In particular, King Coffee pays special attention to elevating Vietnamese Robusta - a heritage that has brought home three world records. From Robusta Honey lines with natural sweetness, Buon Ma Thuot Robusta with rich basalt flavor to carefully selected Robusta Finest, this brand affirms its commitment to turning Robusta into a premium cultural symbol with its own identity and personality.

Thus, the 2025 Global Coffee Heritage Festival and King Coffee's Wholebean Collection are not simply an event or a new product line. They are the embodiment of a larger journey: a journey to enhance value, tell cultural stories and affirm the position of Vietnamese coffee on the world map, bringing to connoisseurs diverse and sophisticated experiences from the most unique coffee beans./.

(Vietnam+)

Source: https://www.vietnamplus.vn/nang-tam-trai-nghiem-tu-nhung-hat-ca-phe-doc-dao-nhat-cua-the-gioi-post1079314.vnp