NetApp affirms channel vision in Asia-Pacific region

NetApp has accompanied the world's leading organizations through waves of transformation - from the evolution of enterprise storage to the intelligent era shaped by data and artificial intelligence (AI). Photo: NetApp

The number of partners in the Asia -Pacific region distributing NetApp artificial intelligence (AI) solutions has tripled, demonstrating the effectiveness of NetApp's channel strategy for partners.

To strengthen its ability to support businesses on their increasingly complex digital transformation journey, NetApp has upgraded its partner program with a comprehensive suite of 16 solution capabilities, including artificial intelligence (AI), cloud transformation, network resiliency, and data infrastructure modernization. These capabilities are built to align with the unique business priorities of the Asia- Pacific region.

NetApp has built program offerings and benefits to maximize partners' revenue potential by supporting a variety of sales strategies and providing the resources they need to reach new customers and expand market share.

Specifically, partners have access to Partner Demo Gear, which allows them to showcase NetApp solutions in PoC (Proof of Concept) or Lab environments as needed. They can also develop service capabilities with NetApp through Services Certified training courses, thereby building specialized consulting services and increasing service revenue.

This is especially important in the context of the rapidly growing IT services market in the Asia-Pacific region, with revenue expected to reach US$325.41 billion by 2025.

Since updating the Partner Sphere program’s competency and certification system, the number of NetApp partners certified to deliver and deploy AI solutions has nearly tripled year-over-year—a testament to the program’s effectiveness and appeal.

Ms. Tran Yen Ly, Product Director of NetApp, ADG National Technology Investment and Development Company, said: "Vietnamese enterprises are strongly moving from the vision of AI to the actual implementation phase, especially in key areas such as manufacturing and public services. As digital transformation accelerates, the current focus is on how enterprises can safely and effectively expand AI applications."

"Through our partnership with NetApp, we are working with businesses to build a unified, secure, and future-ready data infrastructure - a solid foundation for deploying AI at scale, turning data into smart and impactful decisions in the long term," said Ms. Tran Yen Ly.

The Partner Sphere program also focuses on capacity building and skill development for partners, while providing benefits and incentives to increase the effectiveness and impact of the partner ecosystem.

Additionally, through an advanced tiering system, the program maximizes benefits and support for partners as they move up the ranks. This mechanism not only expands earning potential and offers attractive bonuses, but also encourages partners to focus on developing new customers and promoting collaborative investments to increase market demand for NetApp solutions.

Source: https://nhandan.vn/netapp-khang-dinh-tam-nhin-kenh-trong-khu-vuc-chau-a-thai-binh-duong-post922631.html