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Vietnamese consumers are changing: Waterproofing is no longer a secondary option.

Once overlooked or delayed until problems arose during construction, waterproofing has now become a priority for Vietnamese consumers to research and invest in from the outset – especially in individual houses, villas, townhouses, and urban renovation projects.

Báo Cần ThơBáo Cần Thơ30/06/2025

TAIKO waterproofing paint provides comprehensive solutions for the Vietnamese climate.

This shift is not just a passing trend, but a sustainable transformation in mindset , opening up many opportunities for businesses providing quality construction solutions – especially brands that focus on green materials, long-term efficiency, and ongoing technical support services .

From passive to active: Consumers understand the true value of waterproofing.

According to internal surveys conducted by many construction companies in Central Vietnam, over 70% of homeowners now proactively request waterproofing advice during the design or rough construction phases . This is a stark contrast to the past, when waterproofing was typically only mentioned after the building had already suffered leaks, cracks, or deterioration.

Modern consumers don't just ask, "Is there waterproof paint?" – they also ask:

  • "Is this type of paint suitable for roofs?"
  • "Do we need to mix the cement?"
  • "What type of waterproofing can I use for my walls while still preserving the decorative tiles?"

They compared the techniques between different PU, water-based, reverse osmosis, and transparent coatings , and proactively chose the solution best suited to each location, climate condition, and aesthetic needs.

Prioritize green materials – a simple solution with long-term effectiveness.

In the context of consumers' increasing concern for health and the environment, products with eco-friendly features, low VOCs, odorless properties, and no cement mixing required are gaining popularity. At the same time, the "ease of application" factor is also highly valued, especially among customers who do the installation themselves or want to control the process from the start.

Protecting the environment is always TAIKO's number one priority.

Future trend: Genuine quality products – genuine technical service

With market confidence challenged by widespread counterfeiting, consumers are increasingly shifting towards waterproofing paint brands that offer clear warranties, certified products, and accompanying technical support .

Waterproofing is no longer just a product – it's a comprehensive solution comprising: quality materials + proper application guidance + after-sales service. This requires paint industry businesses to shift their mindset from sales to partnership with construction projects , creating real value instead of empty advertising slogans .

TAIKO – A brand that keeps pace with new consumer trends.

As one of the waterproofing paint brands highly rated by consumers for its practicality, accessibility, and transparency , TAIKO is gradually building an ecosystem of smart, safe, and environmentally friendly waterproofing solutions .

TAIKO's products include:

  • TAIKO PU95 – high-elasticity waterproofing for roofs and balconies.
  • TAIKO KB3 – cement-free waterproofing for vertical walls, durable for up to 10 years.
  • TAIKO 669 – transparent waterproof paint, preserving the original color of bricks and stones.
  • TAIKO CT4 – effective for application on damp surfaces and preventing reverse osmosis.

...all aim for the following criteria: ease of use – simple installation – clear warranty – environmentally friendly .

Consumers can easily learn about the products through the website, fanpage, Zalo, and technical videos that TAIKO shares transparently on multiple platforms. Remote or on-site technical support helps TAIKO quickly gain the trust of both investors and contractors.

TAIKO waterproofing paint offers optimal solutions for various surfaces and locations.

Waterproofing: From a technical solution to a quality of life.

Waterproofing is no longer simply a technical solution – it has become part of a commitment to sustainable quality of life, cost savings, and long-term property protection .

The shift in Vietnamese consumer mindset not only creates opportunities for businesses that deliver genuine, high-quality products, but is also a necessary step towards raising the standards of the country's construction industry towards a civilized, modern, professional, and green direction.

Caption: TAIKO waterproofing paint is certified by reputable organizations.

Contact information for TAIKO – Waterproofing solutions for Vietnamese constructions.

Hotline/Zalo: 024 888 99699 – 0768 682 666
Website: https://taikopaint.com
Fanpage: facebook.com/taikovietnam
Email: info@taikopaint.com

Hanoi : 25/18 Nguyen Co Thach Street, My Dinh Ward, Nam Tu Liem District
Ho Chi Minh City: 872/109 Quang Trung Street, Ward 8, Go Vap District
Nationwide delivery – On-site technical support

TAIKO – Smart, sustainable, and environmentally friendly waterproofing solutions for the future of Vietnamese construction.

Source: https://baocantho.com.vn/nguoi-tieu-dung-viet-chuyen-minh-chong-tham-khong-con-la-lua-chon-phu-a188020.html


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