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Vietnamese consumers are changing: Waterproofing is no longer a secondary option.

Once overlooked or delayed until problems arose in the construction, waterproofing has now become one of the priority items to research and invest in from the beginning by Vietnamese consumers - especially in individual housing projects, villas, townhouses and urban renovations.

Báo Cần ThơBáo Cần Thơ30/06/2025

TAIKO waterproof paint provides comprehensive solutions for Vietnam's climate.

This change is not just a temporary trend, but a sustainable shift in perception , opening up many opportunities for businesses providing quality construction solutions – especially brands that focus on green materials, long-term efficiency and technical companion services .

From Passive to Active: Consumers Understand the True Value of Waterproofing

According to an internal survey of many construction units in the Central region, currently over 70% of customers who are homeowners have proactively requested advice on waterproofing right when designing or constructing the rough part . This is completely different from the previous stage, when waterproofing was often only mentioned after the construction had leaked, cracked or degraded.

Modern consumers don't just ask: "Is there waterproof paint?" – they also ask:

  • “Is this paint suitable for roof decks?”
  • “Do I need to mix cement?”
  • “What type of waterproofing can I use on my walls while still keeping the decorative tiles?”

They compare the techniques between PU, water-based, anti-reverse osmosis, transparent lines , and proactively choose the right solution for each location, climate conditions and aesthetic needs.

Prioritize green materials – simple solution – long-term effectiveness

In the context of consumers increasingly concerned about health and the environment, products with environmentally friendly properties, low VOC, odorless, no need to mix cement ... are on the rise. At the same time, the "easy to construct" factor is also highly appreciated, especially among customers who do the construction themselves or want to control the process from the beginning.

Environmental protection is always TAIKO's number 1 priority.

Future trend: Real quality products – real technical service

As market trust is challenged by rampant counterfeiting, consumers are gradually shifting to waterproofing paint brands with clear warranty commitments, product testing and accompanying technical support .

Waterproofing is no longer a product – but a comprehensive solution including: quality materials + technical construction instructions + after-sales service. This requires paint businesses to change their mindset from selling to accompanying the project , creating real value instead of empty advertising .

TAIKO – A brand that accompanies new consumer trends

As one of the waterproof paint brands highly appreciated by consumers for its practicality, accessibility and information transparency , TAIKO is gradually building an ecosystem of smart, safe and environmentally friendly waterproofing solutions .

TAIKO products such as:

  • TAIKO PU95 – highly elastic waterproofing for roofs and balconies
  • TAIKO KB3 – waterproofing vertical walls without cement, durable up to 10 years
  • TAIKO 669 – transparent waterproof paint, keeps the original color of bricks and stones
  • TAIKO CT4 – applied on damp surfaces, effective against reverse osmosis

… all aim at the criteria: easy to use – simple construction – clear warranty – environmentally friendly .

Consumers can easily learn about the products through the website, fanpage, Zalo and technical videos that TAIKO shares transparently on many platforms. Providing technical advice remotely or directly at the construction site helps TAIKO quickly gain the trust of both investors and construction workers.

TAIKO waterproof paint offers optimal solutions for surfaces and locations.

Waterproofing: from technical solution to living value

Waterproofing is no longer simply a technical solution – it has become part of a commitment to sustainable quality of life, cost savings and long-term property protection .

The change in the mindset of Vietnamese consumers not only creates development opportunities for businesses that do real work and provide real quality – but is also an inevitable step to raise the standards of the country's construction industry towards civilization, modernity, professionalism and greening.

Photo caption: TAIKO waterproof paint is certified by reputable units

Contact information TAIKO – Waterproofing solutions for Vietnamese constructions

Hotline/Zalo: 024 888 99699 – 0768 682 666
Website: https://taikopaint.com
Fanpage: facebook.com/taikovietnam
Email: [email protected]

Hanoi : 25/18 Nguyen Co Thach, My Dinh, Nam Tu Liem
Ho Chi Minh City: 872/109 Quang Trung, Ward 8, Go Vap District
Nationwide delivery – On-site technical support

TAIKO – Smart, sustainable and friendly waterproofing for the future of Vietnamese constructions.

Source: https://baocantho.com.vn/nguoi-tieu-dung-viet-chuyen-minh-chong-tham-khong-con-la-lua-chon-phu-a188020.html


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