According to the report on real estate consumer trends and psychology (CSS) in the first half of 2024 by Batdongsan.com.vn, which was just published, 26% of potential home buyers in the next year are aged 22-29.
Young people prioritize flexibility in accommodation to have better experiences and opportunities in work and life. Therefore, they do not hesitate to change houses to make it more convenient to go to work or school, or simply to have different life experiences.
With the desire to own real estate early, young people tend to borrow to buy a house more than people of previous generations. The CSS report recorded that the rate of people aged 22-29 choosing to borrow to buy a house is up to 75%, while this rate for people over 30 is only 68%.
The CSS report also said that the use of real estate technology platforms is increasingly popular in Vietnam, with up to 78% of consumers using online real estate channels to find and rent real estate.
One of the leading real estate technology platforms in Vietnam is Batdongsan, a member of PropertyGuru Group. This website was launched in 2008 and currently accounts for 82% of the interactive market share in online real estate searches, according to SimilarWeb data as of June 2023.

Mr. Bach Duong - General Director of Batdongsan.com.vn - said that this platform currently has about 5 million users per month because it clearly understands and promptly meets their needs, focusing on solving the problem of trust and transparency in the real estate market.
According to Mr. Bach Duong, Batdongsan has continuously invested heavily in improving products and technology to enhance the experience for users and customers. Therefore, if they know how to take advantage of the features of this website, real estate buyers and sellers can significantly shorten the time to research and select real estate as well as limit risks when transacting.
The most prominent and useful feature of Batdongsan.com.vn is the smart search engine. This tool, powered by big data and machine learning, will suggest real estate listings that meet the individual needs of each individual but also match the general market trends.
The quickest way to use this tool is to go to the search section on the Batdongsan.com.vn homepage, select "real estate for sale" or "real estate for rent". Then, search for information according to your needs such as: area, price, area, you can filter further to find more details by number of rooms, house direction, then press "search". Customers can also quickly enter a keyword phrase and press "search".
Another outstanding feature is price history. When viewing a listing on Batdongsan.com.vn, users only need to click on price history to know the developments and amplitude of increase or decrease in selling or renting price in the past 5 years of the area or project with the property being viewed. From there, users can grasp the highest, lowest, and appropriate price range for transactions.

Users survey prices online with the "price history" feature of Batdongsan.com.vn.
Another outstanding feature of Batdongsan.com.vn is the verified listing. This feature solves the challenges of real estate seekers when they often encounter inaccurate information. Users can rest assured with the "verified" listings that Batdongsan.com.vn has fully verified information such as correct owner, red book, correct location, correct real estate for sale, etc.

In addition, Batdongsan.com.vn has a real estate Wiki section - a handbook on transactions, legality, finance, planning, interior and exterior, feng shui or a project page - providing information on 99% of projects on the market with videos evaluating projects and real estate areas.
Users can visit Batdongsan.com.vn to learn and experience many other useful features such as news, real estate market reports, and home loan calculation tools.
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