So how should these newsletters and reports be innovated in terms of presentation and approach to attract and bring the most value to investors?
Easy to follow with diverse and intuitive forms
Securities is a specialized field with a lot of technical data. Therefore, to make securities news and reports easier to understand and follow, many companies have focused on innovating the presentation format. If in the past, securities news and reports were mainly in PDF format for reading, now many securities companies distribute them on multiple platforms with a more intuitive format, allowing viewers to interact with experts. This can be clearly seen through the way Pinetree, a comprehensive digital securities company from Korea, does it.
Since entering the Vietnamese market in 2019, Pinetree has promoted its YouTube channel and pioneered the application of new formats such as video , livestream, podcast and motion graphics for news and stock reports. Depending on the nature of the content, securities companies will choose a suitable and convenient form of presentation for investors. Pinetree representative shared that with the daily news group including "Morning Brief", "Derivatives", "Market Brief" and "Today's Stocks", the company prioritizes PDF and podcast formats.
PDFs allow for large amounts of data and charts, making them easy to store and read, while podcasts provide a more conversational and accessible listening experience that can be incorporated into your daily walk, run, or drive.
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| To effectively implement new formats for news and stock reports, Pinetree not only has a team of experienced experts but also invests in a professional filming - editing - MC team. |
In-depth content such as “Pinetalk: Weekly Stock Highlights”, macro reports, industry or stock analysis… are often presented in the form of live streaming with experts and MCs, videos with experts sharing or graphic videos on YouTube. These creative forms allow viewers to interact, ask questions and receive direct feedback from experts.
“To effectively implement new formats for news and stock reports, we not only have a team of experienced experts but also invest in a professional filming, editing and MC team. A dedicated studio right at the company was also built to ensure the best quality of sound, light and images for videos and podcasts,” said a Pinetree representative.
Diversifying forms not only helps news and stock reports become less boring, but also helps investors access information more quickly, flexibly and conveniently than ever before.
Broadcast regularly with rich and engaging content
Today's stock newsletters and reports are not only diverse in form but also constantly renewed with rich content. From market overview updates to in-depth analysis by industry, by type of stock; from domestic market to global market (US, Europe, Asia), all are comprehensively provided by securities companies. The goal of these newsletters is to meet the diverse "tastes" of investors, helping them have more objective and accurate information to make effective investment decisions.
The frequency of news broadcasts is also allocated by securities companies depending on the nature of the content. Normally, market news content will be published daily. Comprehensive and in-depth analysis reports will be prioritized for broadcasting on Friday - the last trading session of the week or after each month/quarter.
With this trend, securities companies can produce an average of 5-7 market news bulletins per week and in-depth analysis reports by month/quarter... Even with a comprehensive digital securities model like Pinetree, the content and frequency of broadcasting can increase many times over.
Each week, the company provides up to 24 stock newsletters and reports, covering everything from basic knowledge and personal finance to market news and in-depth analysis...
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| To meet the diverse "tastes" of investors, Pinetree has up to 24 newsletters and reports each week. |
With 4 daily newsletters published in the morning - noon - afternoon after trading sessions, investors are always promptly updated with market information, decoding stock increases/decreases, liquidity data, technical signals...
For derivatives, Pinetree has created a dedicated newsletter that is broadcast at 12:15 every day. The content is topical, promptly updating the morning trading situation and forecasting trends for the afternoon session, helping investors quickly seize opportunities during the day.
In-depth analysis reports on macro, industry and stocks... are often livestreamed by this company on Youtube every Friday afternoon, when the last trading session of the week closes.
Each newsletter and stock report is compiled by Pinetree's experienced team of experts from authentic domestic and international data sources, including in-depth data with paid or limited access.
In addition to applying technology, accompanying investors through a “digitalized” ecosystem of newsletters and reports has become an important competitive advantage, creating a clear difference between securities companies. Rich sources of information, suitable for many different needs and broadcast regularly will be a long-term reliable choice for investors.
Source: https://baodautu.vn/nha-dau-tu-can-gi-o-ban-tin-va-bao-cao-chung-khoan-d292568.html
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