Nha Trang becomes new destination of many Korean stars

Nha Trang is a popular destination for many Korean tourists, including Korean stars including beauty queens, actors, and famous singers.

Miss Korea 2022 and runner-up come to experience Nha Trang cuisine - Photo: THUC NGHI

Since the beginning of the year, Khanh Hoa has welcomed many Korean stars to relax and explore tourism .

Korean stars promote Nha Trang tourism

In early February 2023, a film crew from MBN Television (Korea) with actors such as artist Noh Hong Chul, comedian Lee Guk-joo, singer KCM... came to film a film promoting Nha Trang tourism.

Korean artists explored Vinwonders Nha Trang, experienced mud baths, went shopping at Xom Moi market and enjoyed seafood at a restaurant on the banks of Cai River.

At the end of May 2023, actress Eugene (in the movie Penthouse - Cuoc chien thuong luu ) took her family to Khanh Hoa for a vacation. She posted pictures of Nha Trang beaches and cuisine on her Instagram page with the caption "Nha Trang - Vietnam so beautiful...!".

Then hundreds of likes and comments from people admiring the beauty of Nha Trang as well as wishing to set foot in this place one day.

Actor Eugene enjoys vacation in Nha Trang - Screenshot

The list of Korean stars coming to Nha Trang also includes female singer Hyelin (member of EXID), singer Park Ji Hoon (member of Wanna One), actor couple Shin Seung Ho - Hong Kyung...

At the end of June 2023, the cast of Doctor Cha including Uhm Jung Hwa , Kim Byung Chul, Myung Se Bin... also went to Nha Trang to relax and celebrate the success of the work.

From July 23 to 26, Miss Korea 2022 Lee Seung Hyun and runner-up Choi Jung Yoon were in Nha Trang to film the game show K-Trend x Miss Korea in Vietnam (a vlog series visiting and experiencing famous tourist destinations in Vietnam with Korean beauty queens).

Uhm Jung Hwa and the cast of Doctor Cha chose Nha Trang as a tourist destination - Screenshot

During their stay in Nha Trang, the two beauties visited and experienced famous tourist destinations such as: Ponagar Tower relic site, Long Son pagoda, kayaking in Hon Mun sea area, adventure tourism at Kong Forest park, visiting Memento tourist area, enjoying local dishes...

Focus on high-end, private resorts

Miss and runner-up from Korea visit Ponagar Tower - Photo: THUC NGHI

A representative of a resort in Bai Dai (Cam Lam, Khanh Hoa), which welcomed actor Eugene and several Korean stars, said that Korean guests, especially celebrities, like high-end resorts with many amenities. The resort has a Korean chef and some staff, so it creates convenience in eating and serving Korean guests.

"Korean stars especially value privacy, like actress Eugene who stayed for 7 days at the resort, the resort will not post pictures of the actor without permission. They book rooms early, 1-2 months in advance. The area where Korean stars stay is a villa with a private swimming pool, meals will also be served separately in the room or on the beach" - the resort representative said.

According to some resorts, to serve Korean stars well, they need to emphasize adaptability and flexibility when guests need to move or design an intimate party on the beach. Many resorts also run media campaigns such as inviting vloggers and celebrities to the resort to experience and then post reviews on their personal pages or websites.

Mr. Ung Van Nhut - Chairman of the Board of Directors of Open Global Tourism Joint Stock Company - said that the company coordinated to bring a group of Korean beauty queens to experience filming a reality show in Nha Trang, and received high praise for the destination.

"Korea is a country that is strong in entertainment. When a famous person posts about a destination, it will certainly attract a lot of public attention. This is a very effective channel for promoting tourism, because Korean tourists will often look for reputable addresses that have been experienced by previous visitors," said Mr. Nhut.

Nha Trang attracts Korean tourists, including Korean stars - Photo: THUC NGHI

However, according to Mr. Nhut, promoting tourism through celebrities requires investment from the locality and between businesses, because inviting Korean stars requires many expenses such as food, travel, and accommodation. Besides, security and safety for them must be ensured.

"We should create game shows or reality travel programs with famous people participating. Besides, we have to design unique and impressive products for them to experience. For example, the Miss Korea program initially explored the cuisine of Nha Trang night market, but there are too few shops and unique products here, forcing us to replace them with other destinations" - Mr. Nhut shared.

According to statistics from the Khanh Hoa Provincial Department of Tourism, in July 2023, there were about 130,000 Korean visitors to Khanh Hoa. Since the beginning of 2023, there have been about 530,000 Korean visitors, accounting for more than 53.1% of the province's international visitors .

With the current good growth momentum, Khanh Hoa can welcome 900,000 Korean visitors in 2023.

Currently, there are 13 flights from South Korea to Cam Ranh every day. Vietnamese and South Korean airlines have not only added more flights but also switched to using larger aircraft to increase passenger capacity.

Tuoitre.vn