Bustling construction materials market at the end of the year

The finishing materials market is entering its most exciting period of the year.

The number of customers increased sharply.

Near the end of the year, purchasing power in the finishing materials market has increased significantly. Ms. Tran Thi Quyen, owner of a construction materials dealer in Lai Khe commune, said: "Every day, the store has 20-30 customers, double the previous number. The most popular items are tiles and sanitary equipment. Currently, the best-selling product is wall paint, because the dry weather and low humidity are suitable for quick painting, ensuring quality."

According to Ms. Quyen, the group of finishing materials spans many segments, and there is a big difference between the popular and high-end lines. Particularly, floor tiles and wall tiles have hundreds of models with many types such as Granite, Ceramic tiles, rough enamel... Depending on the size, tiles cost from 120,000 - 200,000 VND/ ^m2 for the popular line and from 700,000 - 1.5 million VND/ ^m2 for the high-end line.

Similarly, sanitary equipment also has a large price gap. The popular line is only from 3 - 4 million VND/set, but high-end equipment can be up to 15 - 30 million VND/set. In addition, interior and exterior paint products, putty, electrical and water equipment, soundproofing and insulation materials, etc. are also consumed strongly, serving the diverse needs of customers.

At this time, the number of customers coming to Minh Hieu electrical and water store in Le Thanh Nghi ward has doubled or tripled compared to previous months, mainly families who are completing new houses or renovating their houses. The store regularly updates new models and imports many types of high-end products to meet the increasingly diverse needs of consumers.

Changing tastes

If in the past, customers only cared about design or price, now, quality, functionality and overall aesthetics are top priorities. Ms. Quyen commented: In the past 1-2 years, consumers have preferred large-sized ceramic tiles from 80x80 cm to 1.2x2.4 m, with marble patterns, gray, gray or dark brown. Large-sized tiles have the advantage of creating a flat and seamless surface, making the space more spacious, luxurious and modern. In addition, large-sized tiles are durable, strong, waterproof and less prone to dirt, saving construction time and maintenance costs.

These advantages make the product quickly become the favorite choice of many young families, high-end projects and modern townhouses.

In the current market, besides familiar Vietnamese brands such as Viglacera, Dong Tam, Hoan My, many customers also choose imported products from India, China... with eye-catching designs, stable quality and competitive prices, creating diversity and strong competition between product lines in the same segment.

Changing consumer trends require businesses to be quick to grasp tastes, avoiding outdated goods and inventory. Not only depending on traditional sources of supply, many agents proactively update information from architectural and interior design associations and groups on social networks, refer to popular designs, colors, and styles to import suitable goods.

Nowadays, the form of promoting home finishing materials has also changed a lot. If in the past, marketing was mainly about introducing directly to homeowners, now social networks have become quite an effective channel to reach customers. Many store owners live stream on Facebook, TikTok, both introducing new products and consulting and answering questions from buyers.

This method not only helps increase sales, but also expands the customer base, suitable for young people who prefer online shopping.

Mr. Le Van Khoa (31 years old) in Le Chan ward just finished his house and shared: "There are many products on the market, I can freely choose, suitable for economic conditions, while still ensuring aesthetics and quality. However, I always consider to be able to choose reasonable materials to save costs, but quality is still the top priority."

According to many construction material businesses, from now until Lunar New Year, the market for finishing materials will continue to grow strongly due to the need to complete houses before Tet. To serve customers better, agents and stores are promoting promotions, discounts, and gifts to stimulate consumption.

Consumers need to research carefully and buy products at reputable stores and dealers to ensure quality and to be covered by genuine warranty policies.

PHAM TRANG

Source: https://baohaiphong.vn/nhon-nhip-thi-truong-vat-lieu-xay-dung-cuoi-nam-526133.html