Euro 2024 TV records

Fans love to gather in public places to watch matches at Euro 2024 - Photo: Getty

Despite the rise of digital television, traditional television broadcasts are still the preferred choice for many.

Audiences still like to watch football on TV

According to the Global Euro 2024 report by TGM Research (a multinational online research organization), 62% of fans worldwide will watch the Euro 2024 finals through television broadcasts.

This figure is significantly concentrated in the middle-aged and older age groups, with 76% of viewers aged 55 and over and 71% of viewers aged 45-54 planning to watch the games on television at home. This preference underscores the enduring appeal and reliability of traditional television programming.

In contrast, younger fans are more digitally oriented. Around 32% of young people surveyed said they would watch matches via online TV channels or apps. This preference is particularly strong among the 18-24 age group (36%) and the 25-34 age group (37%).

The convenience and flexibility that streaming services offer makes them an attractive option for younger audiences, who are more tech-savvy and accustomed to watching content on demand. As a social event, many fans choose to watch Euro 2024 matches in public places such as bars or cafes.

Research data shows that 30% of football fans will gather in public places to enjoy the matches. This creates a vibrant and communal match-watching atmosphere.

This trend is particularly prominent among the 25-34 age group (31%) and the 35-44 age group (33%). The shared experience of watching football in public not only heightens excitement but also fosters a sense of community among fans.

Viewership spike

Graphics: M.TANH

After the first two group stage matches, TV viewership numbers have soared in every country around the world, with Germany's 5-1 thrashing of Scotland in the opening match attracting 22.49 million viewers on public service broadcaster ZDF in Germany.

Meanwhile on UK commercial broadcaster ITV, the opening match attracted a peak audience of 10.4 million across its main linear channel and streaming service ITVX.

It was the highest audience for an opening match on ITV or the BBC since the 2014 World Cup in Brazil.

On STV, Scotland's free-to-air commercial broadcaster, the match also attracted an average of 1.79 million viewers.

It was the channel's most-watched programme of 2024 and attracted the largest audience of any TV channel in Scotland so far in 2024.

France's 1-0 win over Austria also drew more than 11 million viewers on commercial network TF1. The match attracted a 47.6% domestic audience share but fell short of the total audience for France's first match at Euro 2020, which drew 15.1 million viewers.

According to initial statistics from Fox Sports, Euro 2024 viewership has increased by a quarter compared to the previous tournament. With an average of 1.04 million viewers, an increase of 26% compared to the same time in 2021 at the Euro 2020 finals.

Interesting poll about Euro 2024

Before Euro 2024, TGM Research conducted a survey of a total of 20,700 fans from 26 countries around the world. The results: 60% of people are interested in watching or following football, 49% of women like to watch or follow football, 61% of people like to watch football on TV at home, 37% of people like to watch football on YouTube and social networks...

According to the survey, 60% of people across all countries are interested in football, with the highest concentration of fans in Africa (80%) and the Asia- Pacific region (68%).

Source: https://tuoitre.vn/nhung-ky-luc-tren-truyen-hinh-o-euro-2024-20240625100429979.htm