Prudential launches new insurance products, optimizing financial benefits

On May 12, 2025, Prudential Vietnam officially introduced to the market a new universal insurance product called PRU-Maximum Protection.

This is a whole life insurance solution with outstanding protection value, aiming to maximize customer benefits on every premium paid. This launch event not only marks the first step in product development after changes in the Insurance Business Law but also affirms Prudential 's long-term commitment to customer-centricity.

With healthcare costs in Vietnam forecast to increase by 11.2% by 2025 – exceeding the global average of 10.4% – the need for personal financial protection solutions is more urgent than ever. In light of this, PRU-Maxi Protection has been designed to not only meet the need for life insurance but also create a sustainable accumulation foundation for each family’s financial future.

PRU-Max Protection has a prominent feature that the protection value can be up to 80 times the basic insurance premium. This feature helps customers proactively choose an insurance solution that suits their financial capacity while still enjoying the maximum level of protection. The product also provides two plan options: a basic insurance plan - to balance protection and accumulation, or an advanced insurance plan - to optimize financial protection benefits. Customers can flexibly switch between these two plans depending on changes in protection needs, without changing the basic premium.

In addition to ensuring protection benefits, PRU-Maxi Protection also integrates a system of attractive conditional bonuses. These include the Customer Appreciation Bonus with a value of up to 150% of the first year's basic insurance premium on the 10th contract anniversary, and 75% on each subsequent anniversary year after every 5 years. At the same time, the Contract Maintenance Bonus is also paid at 4% of the average account value in the last 60 months, starting from the 20th contract year and repeating every 5 years. These bonuses are designed to encourage customers to maintain the contract for a long time, thereby increasing the protection value and accumulating over time.

In addition, customers participating in this product also enjoy competitive investment interest rates from the Universal Linked Fund directly managed by Eastspring Investments Vietnam - one of the largest fund management companies in the market. Prudential commits that the actual investment interest rate is not lower than the announced commitment interest rate, thereby ensuring that the account value grows steadily over time.

Not only providing outstanding financial benefits, PRU-Maximum Protection also allows customers to proactively adjust their insurance contracts according to each stage of their life. Customers can pay additional insurance premiums up to 5 times the annual basic premium to maximize investment returns. They can also increase the insurance amount without health assessment when experiencing important milestones such as marriage, childbirth or children starting school. In addition, there is the flexibility to withdraw money from the account value or participate in additional or discontinued insurance products depending on their needs.

This product is also particularly suitable for modern consumers, when the trend of using insurance is not only to prevent risks but also as a tool for smart personal financial planning. With flexible adjustment capabilities and high protection value, PRU-Maximum Protection is the combination of traditional insurance and advanced integrated financial solutions.

Mr. Conor M. O'Neill - Deputy General Director of Finance of Prudential Vietnam speaking at the event

Mr. Conor M O'Neill, Deputy Chief Financial Officer of Prudential Vietnam, affirmed: “The PRU-Max Protection universal life insurance product is the first product we have developed after the new Law on Insurance Business came into effect. We not only strictly comply with the new legal regulations but also strive to provide the best products to customers, helping them protect their finances against risks and save for the future.”

Up to now, Prudential Vietnam owns a network of more than 250 offices and customer care centers nationwide, cooperates with 7 major banks and serves millions of customers across the country. With strong financial potential, charter capital of 7,698 billion VND, and a sustainable development strategy, Prudential is gradually affirming its position as a pioneer in the field of life insurance in Vietnam.

Interested readers can refer to detailed benefits in the PRU-Maximum Protection Product Rules and Terms or receive direct advice from Prudential Vietnam's consultant system.

PV

Source: https://congthuong.vn/prudential-ra-mat-san-pham-bao-hiem-moi-toi-uu-quyen-loi-tai-chinh-387491.html