Prudential Vietnam launches unit-linked insurance product PRU - Steady investment

Prudential Vietnam has just officially introduced the unit-linked insurance product PRU-Stable Investment - a comprehensive financial solution for Vietnamese families, both increasing sustainable assets and protecting finances against risks in life.

In particular, up to now, this is the first time in the life insurance sector in Vietnam that a Unit-linked Insurance product has a feature that supports customers in exercising the privilege of transferring the prosperity value of the contract to the next generation.

Event to introduce PRU-Stable Investment unit-linked insurance product - comprehensive financial solution for Vietnamese families. (Source: Prudential Vietnam)

When peace of mind becomes an essential need of Vietnamese families

Over the past decade, Vietnam’s middle class has grown rapidly and is expected to account for more than 50% of the population by 2035 (according to the World Bank). With their incomes improving, they are no longer just concerned with “making ends meet”, but are beginning to prioritize maintaining their quality of life and aiming to preserve and develop long-term assets. Goals such as their children’s future or peace of mind during retirement are becoming the main drivers of their financial decisions.

At the same time, the investment picture in Vietnam also shows many positive signals: the stock market continues to attract capital flows, sectors such as banking, consumer goods, and technology are forecast to grow steadily in the long term. The tastes of individual investors, especially in the middle and upper class, are shifting to investment channels that both create opportunities to increase asset value and are more sustainable.

Based on that real context, Prudential offers the product Pru - Steady Investment with a combination of optimal protection benefits and long-term investment solutions, helping customers feel secure in the present and prepare firmly for the future.

“This new product is one of the first steps in realizing Prudential Vietnam’s new mission: Bringing complete peace of mind to every Vietnamese family. With PRU - Sustainable Investment, we hope to bring customers not only protection and peace of mind in the present, but also a sustainable financial legacy for the next generation to continue and develop,” said Mr. Kevin Kwon, CEO of Prudential Vietnam.

The optimal financial solution combining investment, protection and inheritance

As the next flagship product launched in 2025, PRU - Steady Investment not only responds to changes in the Law, the product also focuses on the needs and benefits of today's customers.

The product is designed to simultaneously meet three important needs of today's customers with four core values:

Responsible and reliable investment: Depending on their risk appetite, customers can choose to invest through 7 PRUlink Funds managed by Eastspring Investments Fund Management Company Limited (Eastspring Investments), currently one of the fund management companies with the largest total assets under management in the Vietnamese market, with a team of professional and highly specialized investment experts.

Thanks to international experience, investment processes and strict risk control capabilities, Eastspring Investments helps customers confidently accumulate and develop long-term assets. In the 5-year period of 2020 - 2024, despite experiencing a volatile period, Unit Linked Funds still have a cumulative growth rate of between 28.2% - 66.2%.

Opportunity to increase asset accumulation effectively: The product has an attractive double bonus mechanism from the 10th contract year, in which the special bonus growth is up to 300% of the basic annual insurance premium of the first contract year, helping customers increase their investment potential.

With the launch of PRU-Investment, Prudential continues to affirm its role as a reliable companion in providing modern, transparent and suitable insurance and investment solutions to meet the increasingly diverse needs of Vietnamese customers. (Source: Prudential Vietnam)

Complete protection: Insurance benefits up to 110% of the insurance amount plus the contract account value, and can proactively increase the insurance amount without health assessment at important milestones in life, helping families always feel secure against unforeseen life risks.

Privilege of transferring accumulated value: With PRU- Steady Investment, the Insurance Buyer has the right to transfer the inheritance right which is the entire accumulated value through the right to participate in a new insurance contract with a new insured person without having to reapply the mandatory premium payment period, and without applying the entire initial fee.

With the launch of PRU-Investment, Prudential continues to affirm its role as a reliable companion in providing modern, transparent and suitable insurance and investment solutions to meet the increasingly diverse needs of Vietnamese customers.

Source: https://baoquocte.vn/prudential-viet-nam-ra-mat-san-pham-bao-hiem-lien-ket-don-vi-pru-dau-tu-vung-tien-328975.html