People are excited to experience "Quintessence of Vietnamese Culture" at the first Autumn Fair 2025

On the first day of opening, the "Quintessence of Vietnamese Culture" space at the first Autumn Fair 2025 attracted a large number of people and tourists to experience and explore.

The "Quintessence of Vietnamese Culture" zone at the first Autumn Fair 2025 has a large and diverse area of ​​over 10,000 square meters, with the convergence of key cultural industries in a large-scale space, bringing a colorful and creative overall picture, affirming its role as a driving force for socio -economic growth, spreading spiritual values, promoting the image of the country and people of Vietnam to the world.

From the software and entertainment industry - a dynamically developing field, opening up great potential in the digital economy... To the handicraft industry - where the quintessence of Vietnamese hands is crystallized in each product, bearing the imprint of traditional culture.

From the design and fashion industry with ideas, products, and materials that delicately combine tradition and modernity. To the performing arts industry that is entering a period of strong innovation. The combination of traditional arts with modern performance technology has brought new and more attractive experiences to the audience, especially the younger generation.

The Vietnamese film industry is also asserting its resilience with many works that are highly appreciated at home and abroad, conveying humanistic messages and historical and cultural values ​​of Vietnam. The cultural tourism industry - a bridge between heritage and modernity - is becoming a bright spot, contributing to promoting the image of Vietnam to friends around the world.

All come together at the Vietnamese Cultural Essence Zone, creating a space filled with creative energy, where each industry is a story honoring the cultural values ​​of Vietnam.

Entering the software and games booth, visitors can experience the vibrant world of digital entertainment with eSports tournaments, interactive games and advanced technology. The publishing booth opens an inspiring "book festival" where readers can meet authors, interact, sign autographs and discover new books in the intimate Book Cafe space.

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  Turn the Autumn Fair into a true "destination" for trade - a "meeting place" for cultural and artistic exchange - a "convergence point" for connection and vivid experiences

At the cinema booth, visitors will be able to go behind the scenes of Vietnamese films, meet film crews, and enjoy special films such as Red Rain in a modern cinema space. The performing arts booth brings traditional and contemporary colors through exchanges with artists, displays of costumes, musical instruments, stage props, and many unique handmade products.

The sports booth is indispensable, where the Vietnamese spirit is spread through martial arts performances, sports dances and training products. In addition, the art, fashion and handicraft booth honors the skillful hands and creativity of Vietnamese artisans.

Tourism booths with the participation of localities, associations, travel, accommodation and transportation businesses will be an invitation for tourists to explore journeys to all parts of the country with attractive promotional programs and preferential tours.

During the Autumn Fair, a series of art performances will take place, providing opportunities for local and foreign people and tourists to enjoy the unique features of Vietnamese art and culture.

All will blend together, creating a fresh space that not only promotes the quintessential values ​​of Vietnamese culture but also brings opportunities for tourists to visit, shop, consume, and experience attractive cultural and tourism products.

The presence of cultural industries at the Autumn Fair demonstrates the strategic vision of turning culture into a driving force for economic development in the new era.

By 2030, Vietnam's cultural industries are expected to contribute about 7% of the country's GDP. Of which, the film industry will achieve a revenue of about 250 million USD; performing arts about 31 million USD; fine arts - photography - exhibitions 125 million USD; advertising about 3.2 billion USD; and cultural tourism will account for 15 to 20% of the total 40 billion USD in national tourism revenue.

These numbers not only reflect potential, but also demonstrate the aspiration to build a strong cultural industry, contributing to promoting the country's socio-economic growth.

Some pictures of people visiting and experiencing cultural activities at the Autumn Fair:

Source: https://bvhttdl.gov.vn/nguoi-dan-hao-hung-trai-nghiem-tinh-hoa-van-hoa-viet-nam-tai-hoi-cho-mua-thu-lan-thu-nhat-2025-20251026172210056.htm