The 1st Autumn Fair - 2025: Trading space, integration bridge of Vietnamese brands

Great opportunity to affirm the position of Vietnamese brands

As an area displaying industrial and commercial products, Thu Thinh Vuong subdivision attracts a large number of distributors and manufacturers. Sharing with reporters of Cong Thuong Newspaper, Mr. Nguyen Tuan Khanh, Sales Director of TVP Steel Joint Stock Company, said that this national event has opened up opportunities for direct contact between manufacturing enterprises, distributors, and domestic and foreign partners. " The 2025 Autumn Fair helps businesses expand their markets , and is an opportunity for TVP to connect more deeply with customers in the Northern region ," Mr. Khanh shared.

TVP Steel's display booth at Thu Thinh Vuong subdivision. Photo: Bui Giang

TVP is a company that has been developing for more than 30 years, known for its high-quality steel products, winning many prestigious awards such as National Brand, Vietnam Golden Star. With an in-depth production strategy, investing in modern technology from the world's leading brands such as Tenova, Danieli (Italy), I2S (USA) or Hitachi (Japan), TVP aims to maintain international quality standards, while optimizing production costs to enhance competitiveness.

Not only production, businesses also focus on multi-channel communication, combining newspapers, television and social networking platforms such as Facebook and TikTok to introduce products, spread brands and interact directly with customers.

“ Being present at the fair helps us introduce product applications, technology and business philosophy in detail to consumers, something that no other advertising channel can replace ,” Mr. Khanh emphasized.

Mr. Nguyen Tuan Khanh, Sales Director of TVP Steel Joint Stock Company. Photo: Bui Giang

Therefore, the fair is not only a place for TVP to affirm its position in the steel industry, but also a strategic step to consolidate the domestic market, seek new partners and expand export market share, a field in which the enterprise is present in more than 30 countries.

As one of the large enterprises participating in the Autumn Fair, Vinamilk welcomed many customers during the fair days. Talking to reporters of the Industry and Trade Newspaper, a Vinamilk representative said that in the context of increasingly fierce competition, Vinamilk considers trade promotion fairs such as the Autumn Fair as an opportunity to expand the market, interact directly and build trust with consumers... contributing to strengthening the brand position.

Vinamilk's display booth attracts a lot of consumers. Photo: Bui Giang

" We focus on bringing consumers rich and unique experiences to introduce new breakthrough products with high levels of innovation and world-leading advanced technology applications, as a way to concretize Vinamilk's pioneering strategy of setting new consumption trends and constantly raising standards ," shared a Vinamilk representative.

Striving for excellence through quality and identity

Also located in the Thu Thinh Vuong subdivision, the Beforeall electric vehicle booth attracted a lot of attention from visitors. According to Ms. Phan Thi Moc Anh, representative of Tuan Nghia Production and Assembly Company Limited, the Beforeall brand has been present in the market for more than 11 years, focusing on manufacturing and assembling two-wheeled electric vehicles "with a strong Vietnamese imprint". Currently, the enterprise has achieved a localization rate of 40% to 60%, with the long-term goal of producing entirely domestically, so that each electric vehicle bears the words "Made in Vietnam" in a "true" way.

Ms. Phan Thi Moc Anh, representative of Tuan Nghia Production and Assembly Company Limited. Photo: Bui Giang

“ We determine that competition is not based on low prices, but on quality and service. Beforeall electric vehicles are always inspected through two rounds of quality assessment before leaving the factory. Each product must be in the most perfect condition when it reaches the customer ,” Ms. Moc Anh shared.

In the context of the increasingly fierce electric vehicle market with the participation of many big brands, Beforeall still maintains its position with a strategy of stable quality, reasonable price, and good after-sales service.

Currently, the company has more than 900 distributors nationwide, focusing on the provinces where the demand for electric vehicles is increasing. Not only serving students, which is the traditional customer group, Beforeall also expands to office workers and urban workers, aiming for a green, economical and sustainable lifestyle.

By participating in the 2025 Autumn Fair, Beforeall hopes to display products, meet partners, connect with distribution systems and convey the message of green transformation, an inevitable trend of the current market. “ We believe that when Vietnamese businesses focus on quality, invest in technology and localize components, Vietnamese products can completely stand firm at home and reach out to the world ,” Ms. Moc Anh affirmed.

From a trade promotion perspective , the 1st Autumn Fair - 2025 is not only a promotional event, but also a strategic lever to help businesses increase their connectivity, trade, expand their supply chains and develop the domestic market, which is the sustainable foundation of all manufacturing industries.

Businesses all have a common point: The greatest effectiveness of the fair lies in direct meetings, which online channels or media promotion hardly bring. When thousands of businesses gather together, each product and each booth not only represents a brand, but also reflects the creativity, courage and aspirations of Vietnamese businesses in the integration period.

Consumers are interested in Vietnamese branded products. Photo: Bui Giang

In the context of the economy requiring a strong recovery after a difficult period, the Autumn Fair 2025 becomes a symbol of the spirit of connection and self-reliance. The fair helps businesses promote the spirit of innovation, expand the domestic market and contribute to strengthening consumer confidence in Vietnamese goods.

As Mr. Nguyen Tuan Khanh commented: “ We hope that not only this fair will stop, but there will be many more similar fairs in Hanoi, Ho Chi Minh City, or regional forums, where Vietnamese enterprises can join the Ministry of Industry and Trade to promote products and build national brands for the industry .”

Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/hoi-cho-mua-thu-2025-khong-giant-giao-thuong-nhip-cau-hoi-nhap-cua-thuong-hieu-viet.html

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