The 1st Autumn Fair - 2025: Enterprises affirm their position

Market expansion opportunities

Today, the first day of the 1st Autumn Fair - 2025, opened to welcome people to visit and shop. The booth of Nam Long Company Limited ( Dong Nai ) in Thu Thinh Vuong subdivision attracted quite a lot of customers with its high-quality rubber glove product line, serving both household needs and industrial production, seafood processing.

Sharing with reporters of Cong Thuong Newspaper, Mr. Dong Van Dat, Representative of Nam Long Company Limited (Dong Nai), said: " Coming to the Autumn Fair, the company wishes to bring the best quality rubber gloves to consumers, while promoting the Nam Long brand to a wider market. This is also an opportunity for us to connect with export units, aiming to expand to the international market ."

The first Autumn Fair - 2025, businesses expect to expand trade connections and promote their brands. Photo: Nguyen Nam

As one of the top 3 rubber glove manufacturers in Vietnam, Nam Long currently sells its products through many channels: distribution agents, e-commerce platforms and exports. Despite competitive pressure from imported goods, especially cheap products from China, Nam Long still maintains its market share thanks to the advantage of producing 100% from natural rubber, ensuring safety standards and high quality.

Mr. Dat added that since the beginning of the year, the company's revenue has grown by 5-10% compared to the same period last year. Nam Long's products are available in major supermarket chains such as Lotte and Emart, and are also exported to Korea. " This is the result of perseverance, stable product quality and customer confidence in Vietnamese brands ," said Mr. Dat.

According to the representative of Nam Long Company, participating in the Autumn Fair is an effective connection channel to help businesses promote their image and reach consumers directly. Although it has opened sales channels through e-commerce such as Shopee, for Nam Long, the fair is still an indispensable opportunity for consumers to "touch, try and believe" in Vietnamese products.

“ The rubber market is currently quite stable, raw material prices do not fluctuate much. We believe that appearing at the Fair will help the Nam Long glove brand get closer to domestic customers and expand its corporate customer base, ” Mr. Dat affirmed.

Assessing the opportunities from the 2025 Autumn Fair, a representative of Vietnam Dairy Products Joint Stock Company ( Vinamilk ) said that organizing an international fair right in Hanoi shows the strong attraction of the domestic market and the professional organizational capacity of Vietnam. The fair will be a trade promotion channel, aiming to stimulate consumption, promote production and business, expand import and export, and attract a large number of businesses and consumers to participate.

Vinamilk's booth at the fair

At the fair, Vinamilk brought a rich and unique product experience space, introducing new product lines applying the world's leading advanced technology, developed and produced in Vietnam for the first time. Notably, Green Farm fresh milk with dual vacuum technology helps to preserve the purest and most original fresh taste of milk.

In addition, Green Farm high protein milk applies ultra-microfiltration technology with filters of different molecular sizes, providing abundant nutrients with fine-tuned different content of each nutrient precisely to the milligram, with 4 benefits in 1: high protein, high calcium, low fat, lactose-free, made entirely from fresh milk without adding other ingredients (such as whey protein) - meeting the personalized nutritional needs of each specialized consumer group.

Nut milk with whole grain grinding technology, helps to preserve the natural flavor and nutrients, optimizing absorption. Optimum powdered milk and ready-to-mix powdered milk supplemented with 6 HMOs. This is the first formula milk product line in Vietnam with the highest HMO content on the market today, accounting for 58% of the total HMO content in breast milk, helping to strengthen immunity and support digestion for children.

Bridge between brands and consumers

Not only manufacturing enterprises, but also many trading and importing enterprises consider the Autumn Fair as a golden opportunity to introduce products and find partners. The booth of Italia Ceiling Fan Joint Stock Company, representing the Milan brand, attracted a large number of visitors thanks to its high-end ceiling fan models, sophisticated designs, gold plating, crystal with bold European style.

Mr. Do Van Tang, Sales Director of Italia Ceiling Fan Joint Stock Company. Photo: Hai Linh

Mr. Do Van Tang, Sales Director of the Company, shared: “ Our ceiling fan products are manufactured at the factory in Thailand, then distributed in Vietnam. The high-end ceiling fan market is growing very rapidly, especially after the Covid-19 pandemic when people pay more attention to living space and comfort in the family .”

According to Mr. Tang, in the past, ceiling fans were only considered a byproduct, but now they have become an interior trend thanks to the combination of aesthetics and functionality. “ If in the past people were willing to spend 3-10 million to buy chandeliers, now they have switched to installing decorative ceiling fans, which are both beautiful and effective in cooling. The rate of product replacement has increased sharply, leading to an increase in consumption demand of 8-10 times compared to before the epidemic ,” said Mr. Tang.

Currently, the company has three large warehouses in Hanoi, Ho Chi Minh City and Da Nang, from which it distributes to agents nationwide. Although it does not sell directly on e-commerce platforms, the company still makes strong use of communication channels such as: Website, online advertising, and television to introduce products to target customers.

“ We target high-end customers with aesthetic taste and high quality requirements. In this segment, competition is not only fierce, but also requires prestige and good after-sales service. Attending the fair is an opportunity for us to directly contact customers, helping them experience the actual products, something that online images cannot replace ,” said Mr. Tang.

The 2025 Autumn Fair, held for the first time on a large scale, has become a prestigious trade promotion event, gathering thousands of domestic and foreign businesses. Not only providing networking opportunities, this is also an opportunity for businesses to affirm the position of Vietnamese brands, while listening to direct feedback from consumers and adjusting business strategies accordingly.

In reality, the consumer market is gradually recovering, Vietnamese people are increasingly interested in products with clear origin, high quality and safety, so appearing at the fair is a golden opportunity for Vietnamese businesses to enhance their image and strengthen consumer trust.

Tags: Trade promotion, Ministry of Industry and Trade, Autumn Fair 2025

Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/hoi-cho-mua-thu-lan-thu-i-2025-doanh-nghiep-khang-dinh-vi-the-lan-toa-thuong-hieu-viet.html