Promoting Vietnam tourism in Chengdu: Exploiting development cooperation potential, increasing attraction of Chinese tourists to Vietnam

On the evening of October 27 local time, the Vietnam National Administration of Tourism organized a program to introduce Vietnamese tourism in Chengdu, the final destination in a series of tourism promotion activities in China in 2025.

The program is chaired by the Vietnam National Administration of Tourism , in coordination with the Tourism Development Support Fund, with the participation of representatives of tourism management agencies, localities, businesses, the press and performing artists.

This is a key promotion activity, concretizing Resolution No. 226/NQ-CP dated August 5, 2025 of the Government on growth targets for sectors, fields, localities and key tasks and solutions to ensure the country's growth in 2025 reaches 8.3 - 8.5% and Telegram No. 34/CD-TTg dated April 10, 2025 of the Prime Minister on promoting tourism development, ensuring double-digit economic growth; contributing to the target of welcoming international visitors in 2025; at the same time responding to the Vietnam - China Humanitarian Exchange Year, commemorating the 75th anniversary of the establishment of diplomatic relations between the two countries.

Director of Vietnam National Administration of Tourism Nguyen Trung Khanh delivered the opening speech

Exploiting the potential of Vietnam - China tourism cooperation with creative, effective and practical solutions

Welcoming delegates to the Vietnam Tourism Introduction Program in Chengdu, Director of the Vietnam National Administration of Tourism Nguyen Trung Khanh emphasized that the event not only demonstrates the common determination in enhancing tourism cooperation between the two countries but also contributes to promoting connection, expanding the space for people-to-people exchange, cultural and tourism trade between Vietnam and the Southwest region of China.

According to the Director, since 2018, Vietnam and China have maintained the mechanism of "Annual Meetings at the Ministry Leadership Level", along with many cooperation activities at the Department and local levels. Sichuan and the Vietnam National Tourism Administration signed a Memorandum of Understanding on tourism cooperation in 2009 and 2019, creating a solid foundation for promotion activities, delegation exchanges and business cooperation between the two sides.

In 2024 and 2025, many delegations, tourism businesses and airlines of the two countries have resumed exchanges and expanded flights between Chengdu - Hanoi and Chongqing - Ho Chi Minh City, contributing to a sharp increase in the number of two-way tourists. In the first 9 months of 2025 alone, Vietnam welcomed nearly 3.9 million Chinese visitors, of which the number of visitors from the Sichuan - Chongqing region accounted for a significant proportion and is continuing to increase rapidly.

On the contrary, more and more Vietnamese tourists choose China - especially Chengdu, Jiuzhaigou, Lushan, and Chongqing - as favorite destinations to experience unique culture, cuisine, and landscapes.

In the coming time, the two sides will continue to increase exchanges of high-level, technical and business delegations, aiming to effectively implement the Cultural and Tourism Cooperation Plan for the 2023-2027 period.

The Vietnam National Administration of Tourism wishes to closely coordinate with the Department of Culture and Tourism of Sichuan Province, the Consulate General of Vietnam in Chongqing, and tourism agencies and businesses of the two countries to increase delegation exchanges, organize promotional activities, seminars, famtrips, promote investment cooperation, human resource training, digital transformation and develop green tourism products and smart tourism.

The two sides also need to exploit their strengths in culture, nature, cuisine and aviation infrastructure, expand cooperation in developing package tours, event tourism, golf tourism and beach resort tourism, contributing to promoting the growth of bilateral tourist exchange in an increasingly sustainable and high-quality manner.

It can be affirmed that the tourism cooperation between Vietnam and China, including Chengdu and Sichuan, has achieved many practical and promising results. However, the potential for tourism development between the two sides is still very large and needs to continue to be exploited with creative, effective and practical solutions.

Today's program is a meaningful milestone, demonstrating the friendship and determination to cooperate between the two countries, while opening up new opportunities for businesses of the two countries to connect, exchange and develop unique and attractive tourism products, towards a future of rapid and sustainable development of Vietnam - China tourism.

Consul General of Vietnam in Chongqing Bui Nguyen Long speaks at the program

Tourism - A bridge connecting the friendly and cooperative relationship between Vietnam and China

Vietnamese Consul General in Chongqing Bui Nguyen Long shared that over the years, Vietnam and Sichuan have maintained a friendly relationship and cooperation in many fields, including economics, trade, education, culture and tourism, which have been continuously expanded and achieved positive results.

Vietnam is Sichuan's largest trading partner in the ASEAN region, and bilateral trade has continued to grow in recent years. More and more Sichuan enterprises are investing and doing business in Vietnam, participating in fields such as manufacturing, agriculture, infrastructure and renewable energy. Along with that, many Vietnamese students choose Sichuan to study languages, engineering, management, etc., becoming a bridge between the young generations of the two countries. Universities on both sides have also established cooperative relations, jointly training human resources and promoting scientific and educational exchanges.

According to the Consul General, tourism cooperation is the field with the greatest potential and the most accessible. Tourism is not only an economic driver but also an important bridge for cultural exchange and people-to-people ties. Vietnam and China are connected by mountains and rivers, share a common culture, and have many similarities in lifestyle, values ​​and culinary traditions, creating a natural foundation for tourism exchange.

To further promote tourism cooperation, the Vietnamese Consulate General in Chongqing affirmed its willingness to act as a bridge to closely cooperate with the Sichuan Provincial Government, tourism agencies, airlines, travel companies, press agencies and universities to build a platform to promote tourism in Vietnam - Sichuan, jointly develop tourism routes, organize tourism promotion conferences and cultural festivals. At the same time, it is hoped that in the coming time, there will be more direct flights from Sichuan to major cities of Vietnam, helping people of the two countries to travel conveniently.

Vietnamese Consul General in Chongqing Bui Nguyen Long also said that this year marks the 75th anniversary of the establishment of Vietnam-China diplomatic relations and the Vietnam-China Year of Humanitarian Exchange. He believes that the Vietnam-China relationship in general and the Vietnam-Sichuan relationship in particular will open up a brighter future, making tourism a bridge and a bright spot in the relationship between the two countries.

The program introducing Vietnam Tourism in Chengdu attracted a large number of Chinese delegates and partners to attend.

Refreshing Vietnam's tourism image in the eyes of Chinese tourists

At the program, delegates and Chinese partners listened to introductions and updates on comprehensive information about Vietnam tourism, including new visa policies, outstanding products and destinations, tourism infrastructure, and programs to stimulate Vietnamese tourism, and communication orientation for the Chinese market. In addition, aviation policies between the two countries and preferential product packages were also introduced in detail, opening up many new opportunities for connection and cooperation in the coming time. The program also screened a video promoting Vietnam tourism in Chinese, bringing vivid images of the country, people and travel experiences in Vietnam.

The activities aim to renew the image of Vietnam Tourism with the message: "Vietnam - Endless beauty - Authentic experience, Living with green heritage", affirming that Vietnam is a friendly and attractive destination, capable of meeting the diverse needs of Chinese tourists from relaxation, exploration to cultural experiences.

Within the framework of the event, delegates also participated in a lucky draw with attractive prizes such as round-trip air tickets, tour vouchers and resorts at many famous destinations in Vietnam.

Earlier the same day, a program connecting Vietnamese and Chinese tourism businesses was also held. Travel agencies, hotels, resorts, convention centers and airlines from both sides met, exchanged information, sought cooperation and investment opportunities, and contributed to promoting bilateral tourist exchanges in the coming time.

Lucky guests of the lucky draw program

Exchange and connection of Vietnamese - Chinese tourism businesses

Information Center, Vietnam National Administration of Tourism

Source: https://bvhttdl.gov.vn/xuc-tien-du-lich-viet-nam-tai-thanh-do-khai-thac-tiem-nang-hop-tac-phat-trien-tang-cuong-thu-hut-khach-trung-quoc-den-viet-nam-20251028082433634.htm