Khanh Hoa tourism grows impressively

With a growth rate of about 16.1% in the number of visitors and 20.1% in revenue, Khanh Hoa tourism is on track to complete the 2025 target. To reach the target of 15.7 million visitors, the last months of the year will be the key sprint stage.

Bustling tourist activities

In the first 10 months of 2025, Khanh Hoa's tourism activities were bustling. In the province, many cultural, sports and tourism (CST) activities were organized, attracting a large number of tourists. Notably, the VnExpress Marathon Libera Nha Trang 2025 race with more than 13,000 participants; the Tiger Street Football event combined with music and art. Tourism businesses diversified their products, especially programs and activities to serve the entertainment needs of tourists. Notably, VinWonders Nha Trang launched the show "Quintessence of hundreds of arts"; Do Theater launched "Chum show - Kiss of art"; Ancient Nha Trang craft village launched the show "Legendary light". Travel businesses opened tours to explore Cham culture, cultural - community tours. After the merger, the space for tourism development was expanded to the south. Besides the strength of sea and island tourism, the province's tourism industry also has the conditions to build and exploit cultural tourism products, community tourism, and agricultural tourism.

International tourists to Khanh Hoa increase

In addition to product diversification, tourism promotion activities are also of interest. Comrade Cung Quynh Anh - Deputy Director of the Department of Culture, Sports and Tourism said that since the beginning of the year, the province has successfully organized many international tourism cooperation promotion activities in Russia, Australia, Uzbekistan, Armenia, Singapore, Italy. At the same time, the tourism industry has actively participated in major domestic and international tourism events such as: Ho Chi Minh City Tourism Festival, Vietnam International Tourism Fair in Hanoi, Vietnam Culture - Tourism Festival in Japan. “Increasingly diversified products and enhanced promotion have helped Khanh Hoa tourism attract more than 14.8 million visitors, an increase of 16.1% over the same period in 2024. Total tourism revenue reached more than VND 60,300 billion, an increase of 20.1%. The Russian tourist market, one of the traditional markets of Khanh Hoa tourism, has grown remarkably by 267%. The revenue growth rate is higher than the growth rate of visitors, showing that Khanh Hoa tourism is increasingly profound,” said Ms. Cung Quynh Anh.

To develop sustainable tourism, the Provincial People's Committee has issued a set of green tourism standards; coordinated with Tuoi Tre Newspaper to organize a workshop "To make Khanh Hoa a comprehensive green destination of the world". The Department of Culture, Sports and Tourism coordinated with VinUni University to train on the use of the Green Tourism Standard Management System software for more than 100 businesses that are 4-5 star tourist accommodation establishments, major tourist areas and destinations in the province.

Continue to promote customer attraction

Besides the achievements, Khanh Hoa tourism industry still has some limitations, such as: The structure of international visitors still depends on a few traditional markets; the European, American and Australian tourist markets have increased but are not stable; the Chinese tourist market has decreased by 16.3% compared to the same period; many destinations still have limitations in technical infrastructure and environmental sanitation. Besides, although promotion and advertising work has been promoted, it lacks depth and connectivity; the application of digital transformation in promotion is still at the experimental level; the coordination between sectors, localities and businesses is not close, resources for promotion and advertising are limited.

To overcome the above situation, in the last months of the year, the Department of Culture, Sports and Tourism will organize many activities: The 6th Cham Ethnic Culture Festival; Photo Exhibition "Colors of Vietnamese Ethnic Culture"; My Hoa International Kite Surfing Tournament; Workshop on sustainable development of Khanh Hoa tourism; welcoming international famtrip delegations to survey Khanh Hoa tourism. "In November 2025, Malaysian famtrip delegations will come to survey Khanh Hoa tourism", said Mr. Nguyen Quang Thang - Permanent Vice President of Nha Trang - Khanh Hoa Tourism Association.

At the meeting on the afternoon of October 27, Comrade Nguyen Long Bien - Member of the Provincial Party Standing Committee, Permanent Vice Chairman of the Provincial People's Committee emphasized that the tourism industry needs to promote attracting visitors, strive to complete and exceed the target to contribute to achieving the province's economic growth target of 8%. He assigned the Department of Culture, Sports and Tourism to preside over the development of a plan to organize cultural and tourism events and a tourism stimulus program for Christmas and Lunar New Year 2026. The Center for Investment, Trade and Tourism Promotion focuses on promoting the markets of China, Korea, Russia and expanding the markets of Thailand, Australia, Malaysia, Kazakhstan, India, Japan; enhancing the application of information technology. Nha Trang - Khanh Hoa Tourism Association builds a stimulus package, develops new programs, and cooperates with large travel companies. People's Committees of communes and wards build cultural and artistic activities; develop night-time economic models and diversify products with cultural identity. "To increase attractiveness and revenue, Khanh Hoa needs to promote the night economy. The Department of Culture, Sports and Tourism needs to coordinate with localities and businesses to build effective models," suggested comrade Nguyen Long Bien.

According to the report of the Department of Culture, Sports and Tourism, in the first 10 months of 2025, the total number of tourists is estimated to reach more than 14.8 million, an increase of 16.1% over the same period in 2024, reaching 94.3% of the yearly plan. Of which, international visitors are estimated to reach more than 4.6 million, an increase of 17.6%; domestic visitors are estimated to reach more than 10.2 million, an increase of 15.4%. In particular, total revenue from tourists is estimated to reach nearly 60,319 billion VND, an increase of 20.1% over the same period, reaching 90.8% of the yearly plan. The tourism industry aims to welcome more than 15.7 million visitors in 2025 with a total revenue of about 69,350 billion VND.

Source: https://bvhttdl.gov.vn/du-lich-khanh-hoa-tang-truong-an-tuong-20251029113525513.htm