As part of a series of tourism promotion activities in key international markets, Saigontourist Group in collaboration with Vietnam Airlines , the National Tourism Development Support Fund, the Ho Chi Minh City Department of Tourism and the Embassy of Vietnam in Denmark co-organized the Vietnam - Europe Tourism Promotion Program in Denmark 2025; pioneering the participation in the program "Vietnam - Every Moment is a New Discovery" organized by the Embassy of Vietnam in Denmark. The two main events taking place on November 19, 2025 in Copenhagen, Denmark are the key activities marking the anniversary of Saigontourist Group - 50 years of growing with the country.
The Vietnam - Europe Tourism Promotion Program in Denmark 2025 is organized to promote and introduce friendly, attractive and safe destinations of Vietnam and Ho Chi Minh City tourism to the Danish market in particular and Europe in general. At the same time, the close connection between aviation and tourism plays an important role in building a sustainable tourism ecosystem.
The highlight of the Program is the signing ceremony of the Memorandum of Understanding (MOU) on tourism development cooperation between three parties, including: Saigontourist Group - Vietnam Airlines - Nordic Travel Associates (NTA).
Signing ceremony of Memorandum of Understanding (MOU) on tourism development cooperation between three parties, including: Saigontourist Group - Vietnam Airlines - Nordic Travel Associates (NTA)
Nordic Travel Associates (NTA) is a leading Danish B2B travel company, headquartered in Copenhagen, with branch offices in Norway and Sweden, and sales teams and offices in China, Malaysia, Thailand, Vietnam, Indonesia, Philippines... cooperating with international partners worldwide. Established in 2014, NTA manages group tours for more than 25,000 visitors to Northern Europe annually, including Scandinavia, Lapland, Iceland, Faroe Islands, Greenland and the Baltic States. Saigontourist Group believes that NTA is a suitable strategic partner to accompany in promoting two-way tourism cooperation activities between Vietnam and Denmark, especially in the context of increasing air connectivity.
The content of the cooperation agreement focuses on the following areas: Coordinating to expand the market and promote two-way tourism in Vietnam - Denmark; Jointly developing and promoting tourism products designed specifically for visitors to Vietnam and Denmark, promoting the two countries as a destination; Improving services and enhancing brand awareness through joint marketing and promotion activities on the parties' media channels.
Within the framework of the event, Vietnam Airlines also conducted a ceremony to announce the opening of the new Ho Chi Minh City - Copenhagen route, creating a convenient bridge for Danish and Northern European tourists to explore Vietnam. The signing of the MOU and the opening of the new route is an important opportunity to expand connections, develop the MICE market and attract international tourists, especially from key European markets.
Mr. Truong Duc Hung - General Director of Saigontourist Group presented a souvenir to Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam to Denmark Nguyen Le Thanh
"The Vietnam - Europe tourism promotion program in Denmark 2025 has strategic significance in expanding the European tourist market in general and Denmark in particular. The announcement of the new Ho Chi Minh City - Copenhagen route by Vietnam Airlines is an important bridge, creating maximum convenience for tourists. With the strategic cooperation between Saigontourist Group, Vietnam Airlines and partner Nordic Travel Associates (NTA), we believe that two-way tourism between Vietnam and Denmark will have a strong development, contributing to strengthening economic cooperation and cultural exchange between the two countries" - General Director of Saigontourist Group Truong Duc Hung assessed the importance of the program.
At 2:00 p.m. on the same day at the Vietnamese Embassy in Denmark, the event "Vietnam - Every Moment is a New Discovery" took place, attracting more than 50 Vietnamese - Danish tourism and service businesses to participate and connect, with the desire to continue introducing and promoting the country, people, culture, and cuisine of Vietnam; promoting tourism and people-to-people exchange; connecting Vietnamese localities and businesses with Danish partners. At the event, Saigontourist Group actively promoted and displayed its brand image, introduced outstanding services and products, especially program packages, travel, hotels, and high-end product packages for European and Danish guests.
The tourism promotion program in Denmark continues the series of international activities that Saigontourist Group and Vietnam Airlines have jointly implemented to promote the image of Vietnamese tourism. Previously, the two groups participated in and co-organized many other international events, including: Vietnam - US two-way tourism investment promotion program in the US in 2022; Vietnam Destination Launch Program in Japan 2023; World Tourism Fair WTM London 2023, 2024, 2025; International Tourism Fair ITB Berlin 2024, 2025; Vietnam Tourism Promotion Program in Cambodia 2024; Vietnam - Europe Tourism Promotion Program 2024 in Germany; International Tourism Fair ITB Berlin 2025; Vietnam Tourism Promotion Program in Indonesia - Singapore and Korea 2025; Vietnam tourism promotion program in Europe - Milan 2025 ; Vietnam tourism promotion program in Kazakhstan 2025; Vietnam tourism promotion program in the Russian Federation 2025; Vietnam tourism promotion program in Japan and Korea 2025...
Saigontourist Group is the leading tourism group in Vietnam, established on August 1, 1975, currently managing more than 100 hotels, resorts, restaurants, travel agencies, entertainment areas, tourism training schools, exhibition areas, conferences, seminars, golf courses, cable television... With the effort to strengthen brand development as well as expand the scope of connections to increase the value of the group's core areas of operation, Saigontourist Group is a pioneer in implementing many key cooperation and association programs with many strategic partners at home and abroad.
Source: https://nld.com.vn/saigontourist-group-vietnam-airlines-so-du-lich-tp-hcm-xuc-tien-du-lich-viet-nam-tai-dan-mach-196251120094344582.htm
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