The Vietnam National Administration of Tourism will organize a tourism introduction and business connection program in Melbourne and Sydney, Australia from November 23-29.
The event is part of a series of activities to promote and advertise tourism abroad in 2025; implementing the 2025 Tourism Development Stimulus Program of the Ministry of Culture, Sports and Tourism...
Accordingly, within the framework of the program, there will be many diverse activities such as: Meeting and connecting Vietnamese-Australian businesses (B2B); Introducing Vietnamese tourism; Performing traditional arts; Business party and lucky draw...
Deputy Director Ha Van Sieu will lead the delegation to update the development of Vietnam's tourism, convenient air transportation and new policies related to tourism, including favorable visa policies for international visitors; introduce the system of tourism businesses, tour guides, high-quality hotels, etc.
Vietnam now facilitates Australian visitors through a simple and fast e-visa policy. Air connections between the two countries are also increasingly convenient, with direct flights from Melbourne, Sydney and Perth to Hanoi and Ho Chi Minh City, making it easy for visitors to reach their destinations.
In addition, Vietnamese cuisine is known as the “kitchen of the world,” from traditional dishes to Michelin-starred restaurants that always leave a strong impression on Australian visitors. Beautiful beaches, vibrant cities and UNESCO-recognized heritage sites are the foundation for Australian tourists to consider Vietnam as the top choice on their journey to explore Asia.
Australia is considered one of the key markets for Vietnamese tourism thanks to its high-income, long-stay visitors and growing demand for overseas travel. Australians prioritize choosing safe, friendly destinations rich in natural and cultural experiences, which are factors that perfectly match Vietnam's strengths.
Products of interest to this market include luxury resorts, experiential tourism, eco-tourism and sustainability, health care, beach resorts, cultural heritage tourism, business tourism and slow tourism. Vietnamese industry leaders assess that these are all types of tourism in which we have competitive advantages and are capable of meeting the needs in a wide range of areas./.
New figures show that Vietnam is becoming the top choice for Australian tourists. InsideAsia Tours recorded a 46% increase in direct tour bookings from the land of kangaroos to Vietnam in the first half of 2025 compared to the same period in 2024. According to ATIA, Vietnam also led the growth rate of Australian tourists traveling abroad in April 2025, reaching 28.5%, surpassing Japan and China.
In the first 10 months of 2025, Australia continued to be in the top 10 largest tourist sending markets of Vietnam with more than 447,000 arrivals, affirming the attraction and strong growth potential of this market.
Source: https://www.vietnamplus.vn/du-lich-viet-se-quang-ba-hinh-anh-diem-den-doc-dao-o-xu-so-chuot-tui-post1078535.vnp
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