Ready to supply goods at the end of the year

Forecasting high purchasing power at the end of the year, since the fourth quarter, commercial businesses in the province have proactively increased their stockpiles by 10-30% compared to previous months. Along with stockpiling goods to serve the people, up to now, businesses and retail establishments in the province have begun to implement promotional programs to stimulate shopping, especially for consumer goods, food, household appliances, electronics, refrigeration, etc.

Hoa Ba Supermarket proactively increases inventory and offers promotions.

In supermarkets and shopping centers in the province, domestic goods are more diverse in types and designs, and quality is also improved to compete with imported products. For example, at Hoa Ba Supermarket, there are currently over 30,000 items of all kinds. To serve the year-end consumer demand, the unit imports more types of goods; at the same time, it applies many product promotion programs. Thanks to that, the number of customers at the end of the year is higher than on normal days.

Electronics, refrigeration, clothing, shoe, accessory stores... at this time have also implemented many discount programs to increase attention and increase customer purchasing power, such as: Customer appreciation, year-end clearance, flat-price sales...

To stimulate consumer demand, some electronics stores discount 30-50% of products and support 0 VND installment payments.

Ms. Nguyen Thi Quynh, owner of a clothing shop on Nguyen Chi Thanh Street, Muong Thanh Ward, Dien Bien Phu City, said: "At the end of the year, people's demand for clothes increases. To attract customers, the store has proactively run promotional programs, such as buying clothes and getting gifts or discounts."

In addition to the proactiveness of businesses and stores, to anticipate consumer purchasing power in the last months of the year, the authorities continue to strengthen trade promotion activities, support the promotion of goods consumption as well as develop distribution and retail networks in the area.

In November alone, the province had nearly 2,200 promotions implemented by businesses, supermarkets, and stores to stimulate consumption. The Department of Industry and Trade has developed and deployed a plan to implement the "National Concentrated Promotion Program 2023 - Vietnam Grand Sale 2023" in the province from December 4, 2023 to January 10, 2024 to all localities and business associations for implementation.

Through promotional activities to stimulate the consumer market in the province, contributing to boosting production and business activities, increasing the total circulation of goods and service revenue in the province. Thanks to promoting solutions to stimulate consumption, in the last months of the year, people's consumption increased, contributing to promoting the retail market of the province.

In November alone, total retail sales of goods and service revenue reached VND1,820 billion, up 6.43% over the previous month and up 0.57% over the same period last year. Of which, retail sales of goods reached over VND1,652 billion; accommodation and food and beverage reached VND85.5 billion and other services were estimated at VND82 billion.

Not only in urban areas, businesses in mountainous communes also increase their stockpiling of goods to serve people at the end of the year.

To stimulate consumption, from now until the end of the year, the Department of Industry and Trade will continue to implement solutions to boost consumption, encourage and create conditions for businesses, cooperatives and production and business establishments in the province to promote production and business activities, meeting market demand. Mobilize businesses and goods and service businesses to organize programs to stimulate consumption, gradually restore production and business.

In addition to stimulating consumption of goods, the Department focuses on stabilizing market prices; closely monitoring market and price developments, promptly advising and proposing solutions to stabilize prices and supply essential goods. Closely coordinating with relevant units to organize inspections and controls at business establishments, wholesale and retail markets to grasp the supply and prices of goods.

Dien Bien Phu City Market Management Force inspects procedures and business conditions of production and business establishments in the area.

In particular, focusing on checking essential goods with high consumer demand at the end of the year, such as: clothes, shoes, candy, soft drinks, beer, alcohol, food, fruits and implementing solutions to prevent the transportation, trading, and storage of fireworks as well as dangerous toys for children. At the same time, taking timely measures to prevent violations of hoarding and speculation that affect market prices.

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