Innovation Improves Life

Since entering the Vietnamese market in 2019, Bear, a leading home appliance brand from China, has built a brand image characterized by reasonable prices, unique designs and an understanding of the needs of Vietnamese consumers in more than 5 years of development. Particularly in the field of products for mothers and babies, Bear has created a great reputation among families and young mothers in Vietnam, with its slow cooker product reaching the top position in sales on the Shopee e-commerce platform.

On September 9, 2024, Bear officially launched its latest television commercial (TVC) in the Vietnamese market. This advertising campaign was broadcast in key districts in Ho Chi Minh City and Hanoi , reaching a coverage rate of 93%, creating widespread advertising awareness across Vietnam. The TVC shows the happy lives of users, families, and mothers using Bear products, fully reflecting Bear's brand philosophy and product advantages.

Life-Changing Creative Technology: Bear's Launch TVC Deeply Conveys Brand Values

In the TVC, mothers use Bear portable slow cookers to easily prepare nutritious dishes, providing delicious meals for their children; families can quickly cook hot meals with Bear enamel rice cookers, strengthening the bond between family members through delicious dishes; and groups of young people enjoy a fun party, easily preparing low-oil, healthy dishes with Bear oil-free fryer, integrated with a window for easy observation.

Through this TVC, Bear hopes to convey the brand’s core value to Vietnamese consumers: “Technology improves life”. Bear believes that innovation is not just about design and technology, but also about how products improve consumers’ quality of life and create better living experiences.

Innovation improves lives: Bear brings user satisfaction through product innovation

A few years ago, Bear noticed the great demand for slow cookers among young mothers in Vietnam. Existing products in the Vietnamese market lacked the comprehensive 360° heating feature. After conducting research with local users, Bear developed a product that supports cooking for children of all ages. This innovative design also solves the drawback of traditional steamers without handles, bringing convenience to many Vietnamese mothers, especially new mothers, when traditional steamers are very heavy and difficult to use for many other household purposes.

After launching on the Shopee platform, this product has received many positive comments from mothers. The positive feedback from the group of mothers further solidifies Bear's position as a leading household brand in Vietnam, affirming that Bear is not just a product; but also improves user experience and quality of life through micro-insights of niche markets.

Bear’s target customers include not only young people but also young families and new mothers. These young customers prioritize quality products at a reasonable price and are always looking for innovative solutions to improve their daily lives. They want convenient, modern and beautifully designed home appliances that enable their culinary creativity.

Based on the insights gathered from the customer base, Bear has applied the philosophy of “Innovate a little, Live well” and synchronized with the brand’s characteristic of “Innovation to improve life”. In 2024, Bear plans to launch more product lines suitable for young customers.

Strong growth potential: Bear continues to strengthen operations in the Vietnamese market

Bear is a Chinese home appliance brand with 18 years of experience, launched in 2019 and has more than 100 million users at home and abroad. The brand exports strongly to Southeast Asia, Europe, North America and has won many prestigious design awards such as Red Dot and Aipulan. Bear owns 5 production facilities, more than 300 R&D specialists, and 20 laboratories to ensure product quality. (See more at: https://vi.bearappliance.com/)

In the Vietnamese market, Bear products have been sold in most major distribution channels, such as DMX, Dien May Cho Lon, Emart, AEON and Concung. Of course, Bear products are also available on online e-commerce platforms such as Shopee, Lazada and TikTok, with many KOLs/KOCs actively creating and sharing content about the beautiful designs of Bear products.

Bear believes that “innovation” is one of the core competitive advantages in the home appliance market. With a deep and sophisticated understanding of the often overlooked needs of customers in Vietnam, Bear wishes to bring authentic experiences, reflecting the brand philosophy of “Innovation improves life” and conveying a better lifestyle to Vietnamese consumers.

Source: https://baoquocte.vn/sang-tao-cai-tien-cuoc-song-thuong-hieu-gia-dung-noi-tieng-bear-chinh-thuc-ra-mat-dau-tien-tai-viet-nam-287990.html