SM Entertainment is busy rescuing Seunghan, RIIZE and abandoning NCT Dream

SM Entertainment is facing a lot of criticism for being so busy rescuing their 'pet' Seunghan (RIIZE) that they forgot to promote NCT Dream's comeback.

NCT Dream is being shunned, SM Entertainment only focuses on saving Seunghan's career - Photo: Naver

After announcing the permanent removal of Seunghan from the group RIIZE on October 13, SM Entertainment continued to "turn around" to let the male idol return to activities as a solo artist. This trick was previously applied by the "big guy" with Lucas (NCT), after he was involved in a private scandal that forced him to leave the group.

Trying their best to save Seunghan's career, SM Entertainment was lukewarm with NCT Dream's recently released fourth full album Dreamscape .

As one of the most successful sub-groups of the NCT system, due to the irresponsibility of the management company, NCT Dream's achievements "hit rock bottom" for the first time after 8 years of debut.

SM Entertainment favors Seunghan RIIZE

On November 15, SM Entertainment surprised everyone when it announced that Seunghan will debut as a solo artist in the second half of 2025.

“Seunghan is determined to show a new side of himself as he starts anew as a solo artist. We ask for your warm support and interest as he begins this new chapter,” SM Entertainment wrote.

1,000 funeral wreaths protested SM's decision to let Seunghan return after his personal scandal - Photo: Naver

SM Entertainment's actions prove their "obsession" with Seunghan, as previously letting him return to RIIZE caused an unprecedented wave of anger in history.

Just 2 days after the announcement that the male idol would be active with the group, more than 1,000 funeral wreaths were sent to the company's headquarters in protest.

Faced with too much public pressure, SM Entertainment had no choice but to let Seunghan operate independently.

However, the audience thinks that the "big guys" are overprotecting their "chickens", so the male idol's solo debut immediately became a hot topic on social networks.

“I hope the world can love me the way SM loves scandal-ridden artists”; “Many seniors have not had a solo yet, but SM gives opportunities to low-quality idols”; “With Lucas in front, Seunghan behind, SM is invincible” - comments from viewers on Weibo.

Instead of investing in artists who are giving their all, SM Entertainment focuses on supporting idols with scandalous personal lives. The actions of one of the biggest entertainment companies in Korea have disappointed the audience.

Before Seunghan, SM Entertainment also let Lucas (NCT) solo after a series of scandals - Photo: Kbiz zoom

NCT Dream must promote new album by themselves

Debuting in 2016 with 7 members Mark, Renjun, Jeno, Haechan, Jaemin, Chenle and Jisung, NCT Dream quickly became the most beloved teenage boy band in Korea with countless records set.

NCT Dream is one of NCT's most successful sub-groups - Photo: SM Entertainment

Returning to the music scene after a long absence with their fourth full album Dreamscape on November 11 with the title track When I'm With You , NCT Dream's performance has seriously declined.

After 24 hours of release, When I'm With You only received 2 million views on YouTube and stopped at 98th, then 115th on the Melon Daily chart. The reason for this failure was largely due to the cold promotion of the management company SM Entertainment.

MV When I'm With You by NCT ​​Dream

While the new album was being released, NCT Dream was caught up with their Dream Show 3 tour in the UK, causing promotions to slow down.

In addition, due to the tight and overlapping schedules, SM Entertainment has decided to temporarily skip basic promotional activities for the new album such as press conferences, live broadcasts, showrooms, etc.

Public opinion became even more outraged when it was discovered that the "big guy" planned for NCT Dream to perform a new song on the show School Attack .

Instead of weekly music shows like “M! Countdown” or “Inkigayo,” the company let the group perform for high school students.

The members had to livestream to introduce the new album, then go on Bubble to apologize and reassure fans.

“I feel like I need to say this, I apologize to all the fans for disappointing everyone. I will talk to the company and the members to try to improve this situation,” Jeno wrote on Bubble.

SM Entertainment ignores NCT Dream's comeback - Photo: Naver

“Just found out NCT Dream is having a comeback!”; “Comeback while on tour, no live plans, let the members handle it themselves, the company almost abandoned this group”; “Promoting idols is terrible, only knowing how to take money from fans” - comments from viewers on Theqoo.

Using NCT Dream’s hard-earned tour money to “revive” scandal-ridden idols, many viewers feel sorry for the group because the members all debuted when they were only 15 or 16 years old. After many years of dedication, NCT Dream deserves to be treated better.

Not only SM Entertainment, another giant, YG Entertainment, was also criticized for the wrong way of promoting the new album of its "artists".

Specifically, the song Drip released on November 1 by the 5th generation group - Baby Monster had its official performance on music stages after 9 days.

In addition, other products such as Batter Up or Sheesh were not promoted by this company, causing "BlackPink's younger sister" to be at a disadvantage compared to other groups of the same time.

Source: https://tuoitre.vn/sm-entertainment-mai-me-giai-cuu-seunghan-riize-va-bo-roi-nct-dream-20241117142711882.htm