Calculation from free bottle of water in hotel room

Free bottled water is available at most hotels and homestays.

Entering a hotel room or homestay, the thing that customers can easily see and use right away is the bottle of water placed on the table.

According to Hospitality Net, a news and market reporting platform for the hotel industry , small amenities such as drinking water are not just “goodies”, but have a direct impact on customer satisfaction and loyalty.

An analysis of amenities trends by ADA Cosmetics, a European-based cosmetics company specializing in the hotel industry, shows that a free bottle of water is considered a “small investment” but helps guests quickly feel relieved and cared for as soon as they open the door to their room.

From a business perspective, this bottle of water is also a “lever” to retain guests. A research report by the Cornell School of Hotel Administration (USA) said that a team of experts calculated the return on investment (ROI) of three popular free amenities: Internet, bottled water and gym based on data from many hotel brands.

Results showed that free internet was most important in attracting guests to their first booking, but free bottled water delivered the highest ROI when it came to guest repeat bookings.

Complimentary drinks barely changed the initial booking decision, but had a clear impact on return intention and generated positive returns for the majority of brands surveyed.

The number of bottles of water per guest is related to cost optimization and actual behavior.

For hotels and homestays – establishments that rely heavily on online reviews and repeat guests – this is an easy tip to implement.

According to a global survey by Hotels.com, cited on Hospitality Net, many guests said free bottled water is one of the simple amenities they would like to see in every hotel room.

That makes bottled water a “soft standard.” If it’s there, guests find it normal but somewhat satisfying; if it’s not there, they’re more likely to feel like the place is “less thoughtful” than average.

The question of “why is it usually only one bottle per customer” is mainly related to cost optimization and actual behavior.

According to an analysis of hotel amenities usage data by Boston Hospitality Review, guests typically expect to use more amenities than they actually do.

They think they will drink and work out at the hotel, but the number of people who actually use it is always significantly lower than the initial expectation. Therefore, many establishments choose the strategy of providing "enough to make an impression".

A free bottle to show hospitality, subsequent needs (buying more water, choosing another drink) will be charged to avoid raising operating costs too high, especially with the homestay and motel model with thin profits.

Source: https://znews.vn/su-tinh-toan-tu-chai-nuoc-mien-phi-trong-phong-khach-san-post1601916.html