Creating "leverage" for suburban tourism to develop

Baoquocte.vn. In order for suburban tourism to truly be a focus in Hanoi's tourism development plan, localities need to build new tourism products, create close connections, and turn potential into a "lever" to attract domestic and foreign tourists.

In recent years, Hanoi has focused on developing suburban tourism. (Source: KTĐT)

Build more new tourist routes

In 2024, Hanoi's tourism industry aims to welcome 26.5 million visitors, an increase of 10.4% compared to 2023. Therefore, the city's Department of Tourism prioritizes supporting and directing units managing heritage destinations and cultural relics, investing, researching and building tours and experiential cultural tourism products associated with night tourism on the basis of exploiting traditional cultural values, at the same time, building and developing new experiential tourism products associated with heritage - relics, and craft villages along the route Hanoi Center - Thanh Tri - Thuong Tin - Phu Xuyen; Hanoi Center - Thanh Oai - Ung Hoa - My Duc...

Hanoi has 18 districts and towns, each with its own potential and advantages for tourism exploitation, creating attractive tourism products. The city has typical destinations such as: Son Tay Citadel, Va Temple, Duong Lam Ancient Village (Son Tay); Nguyen Trai Temple (Thuong Tin), Cu Da Ancient Village, Uoc Le (Thanh Oai)... My Duc District has the Huong Son scenic complex (Huong Pagoda) which attracts millions of visitors each year.

Many valuable relics in the suburbs are located on the main traffic axis of the city. Along Thang Long Avenue, there are Thay Pagoda (Quoc Oai), Tay Phuong Pagoda (Thach That), both of which are special national relics. Along Highway 32, there are Dai Phung Communal House (Dan Phuong), Hat Mon Temple (Phuc Tho) and relics in Son Tay area...

Despite the strengths in tourism development, the suburban districts of the capital have not yet fully exploited their inherent potential, so the number of visitors to these areas has not reached expectations. According to Deputy Director of the Hanoi Department of Tourism Tran Trung Hieu, most suburban districts have not yet identified the target audience they need to attract, so they do not have a clear product plan or development strategy. In addition, tourism services are still lacking, not meeting actual needs, and promotion activities are not professional, causing the number of visitors to suburban districts to not be commensurate with their inherent potential and advantages.

Recently, the Hanoi Department of Tourism has coordinated with suburban districts to build two new tourist routes " Discovering the South Thang Long Heritage Road" including the route Hanoi Center - Thanh Tri - Thuong Tin - Phu Xuyen and the route Hanoi Center - Thanh Oai - Ung Hoa - My Duc. These new tourist routes will be a model to be replicated in all suburban districts.

The highlights of the Hanoi - Thanh Tri - Thuong Tin - Phu Xuyen Central tourist route are Ngau village (Thanh Tri district), Phuc Am village (Thuong Tin district) and Cuu village (Phu Xuyen district). Ngau village is famous for its wine making, and Ngau temple and pagoda have beautiful architecture. In addition to enjoying the landscape and relics, visitors can also visit wine making families and the 4-star OCOP specialty of chrysanthemum wine. Phuc Am village is a famous village for making votive offerings. Cuu Co village is famous for dozens of ancient houses with European architecture in the middle of a rustic and peaceful countryside.

Meanwhile, the Hanoi - Thanh Oai - Ung Hoa - My Duc Central tourist route has highlights of heritages and craft villages, including Noi Binh Da Communal House (Thanh Oai District), Quang Phu Cau incense stick craft village (Ung Hoa District), and silk and lotus silk craft (My Duc District). Visitors will learn about the architecture, cultural and historical values ​​of the temple dedicated to the National Ancestor Lac Long Quan.

Quang Phu Cau incense stick craft village is a destination attracting many domestic and foreign tourists. My Duc silk and lotus silk craft village also has great potential to welcome international visitors.

Tourists learn about soy sauce making at Duong Lam Ancient Village, Son Tay Town. (Source: Hanoimoi)

Actively promote local images and characteristics

Ms. Dang Huong Giang, Director of Hanoi Department of Tourism, said that suburban tourism is a key point in the capital's tourism development plan. To do this, localities need to build new tourism products and create close connections to turn potential into a "lever" to attract tourists.

One of the destinations that has attracted a large number of domestic and international tourists in recent times is Duong Lam Ancient Village (Son Tay town). A new feature in tourism activities here is the development of agricultural experience products. Tourists can join the locals in growing rice, herding buffalo, making candy, making soy sauce...

Head of the Duong Lam Ancient Village Management Board Nguyen Dang Thao said that at the end of March 2024, Duong Lam Ancient Village welcomed a group of nearly 50 visitors from many countries such as Singapore, Malaysia, Australia, Japan... to experience agricultural and rural tourism products. This product is the highlight of the tourist experience this summer.

In addition, the Management Board of Duong Lam Ancient Village has launched the "Heritage Gamification" experience product for visitors to explore the heritage in Duong Lam through practical games such as finding secret letters, treasures, solving puzzles... "This is a product suitable for large families, companies, and businesses", Mr. Nguyen Dang Thao shared.

In addition, an experiential tourism destination that is quite attractive to visitors during the summer months is the Vietnam Ethnic Culture and Tourism Village (Dong Mo, Son Tay town). Coming here, visitors can experience the typical architectural spaces of ethnic groups such as: Central Highlands space, Cham ethnic space, ethnic space in the Northwest... Visitors not only have beautiful check-in photos, recording moments at the destination but can also participate in experiential activities, festivals, and cuisine with ethnic people.

Besides familiar destinations, Hanoi has also formed many new attractive tourist destinations in the suburbs such as: Quang Phu Cau incense village (Ung Hoa district), Hong Van ornamental plant craft village tourist destination (Thuong Tin district), Me Linh flower village (Me Linh district), Dan Phuong eco-tourism area... Recently, many localities have launched resort tourism and medical tourism products to meet the needs of tourists.

According to experts, to "awaken" the potential and advantages to attract tourists, localities need to improve the quality of tourism products in the area, invest in a synchronous infrastructure system, create a healthy tourism environment, and promote connections with businesses.

In addition, districts need to select customer segments to build appropriate products and have tourism product planning that meets the right target audience and market demand. With many upgraded and renewed tourism products, the suburbs of Hanoi are becoming an ideal choice for entertainment and relaxation for tourists.

Thus, to develop tourism in the suburbs of Hanoi, in addition to the support of all levels of government, local authorities and people also need to flexibly approach and mobilize the participation of the whole community, promote the image so that tourists know the unique features of the region, thereby creating conditions for tourism development.

Source: https://baoquocte.vn/ha-noi-tao-don-bay-de-du-lich-ngoai-thanh-phat-trien-287785.html