Tay Ninh transforms into an attractive new destination for Southern tourism

With geographical advantages, rich natural resources, unique cultural heritage and strong investment attraction policies, the province is affirming its position as a new destination with great potential for the tourism industry.

Panoramic view of Ba Den Mountain National Tourist Area. Photo: Minh Phu/VNA

From a locality known for the "fiery" sunlight of the border region, Tay Ninh is now gradually transforming itself into one of the attractive tourist centers of the Southern region.

With geographical advantages, rich natural resources, unique cultural heritage and strong investment attraction policies, the province is affirming its position as a new destination with great potential for the smokeless industry.

Space to practice and promote cultural heritage

When it comes to tourism in Tay Ninh, people cannot help but mention Ba Den Mountain - the tourism symbol of the province. With a height of 986m, this is the highest mountain in the South, not only famous for its majestic natural landscape but also a famous religious center with the Ba Pagoda complex, attracting millions of pilgrims every year.

Sun World Ba Den Mountain tourist area is invested in a systematic way by SunGroup Corporation with a modern cable car system, harmoniously combining natural elements and spiritual cultural architecture. Thanks to that, Ba Den Mountain has become a spiritual destination; a place to experience adventure tourism, mountain climbing, cloud hunting, sunrise watching, attracting young people and nature-loving tourists.

Ms. Dao Thi Viet, Deputy Director of Sun World Ba Den Mountain, said that the province is developing tourism in the direction of diversifying types and products (culture, history, traditional festivals, ecology...) associated with trade and urban services, entertainment to attract tourists and stimulate tourism demand.

To contribute to the development of Tay Ninh tourism, Sun World Ba Den Mountain continues to invest in the Ba Den Mountain National Tourist Area to make it a unique, international-class tourist area in accordance with the planning and development direction of the province. Currently, in addition to the large-scale spiritual and cultural works of Vietnam and the region, Sun World Ba Den Mountain Tourist Area also makes its mark with international spiritual and cultural events.

“Along with preserving and promoting the spiritual value of Ba Den Mountain, the unit continues to expand and develop and enhance the types of tourism here such as: cultural tourism, entertainment, eco-tourism, contributing to the development of sustainable tourism in Tay Ninh, making this place a leading destination in the South”, Ms. Dao Thi Viet emphasized.

With its location near Ho Chi Minh City, Binh Duong, Binh Phuoc, Dong Nai, neighboring provinces of the Kingdom of Cambodia and convenient transportation, Tay Ninh has become an ideal destination for short-term trips, weekends or spiritual and ecological tours combined with relaxation and cultural exploration .

Tourists experience tourism on the "roof of the South" at an altitude of 986m. (Photo: Minh Phu/VNA)

Ms. Dao Thi Viet said that Sun World Ba Den Mountain always identifies culture as the source of the destination's appeal; especially Ba Den Mountain is a place that preserves the spiritual cultural depth of the Southern people. Therefore, in addition to modern experiences and the application of advanced technologies, the unit continues to turn Ba Den Mountain into a destination, a space to practice, nurture and promote cultural heritage.

Sun World Ba Den Mountain continuously organizes major traditional festivals such as Ba Mountain Spring Festival, Ba Den Festival, Buddha's Birthday, Vu Lan Festival, Mid-Autumn Festival... with many meaningful cultural and artistic activities; thereby preserving and nurturing the traditional cultural identity of the Southern people while enhancing the experience for visitors to the locality.

Many intangible cultural heritages such as Chhay dam drum dance, pentatonic music, Khmer dance, and amateur music are also regularly organized by Sun World Ba Den Mountain Tourist Area and performed by local artisans and artists.

Connecting regional tourism development

According to Deputy Director of the Department of Culture, Sports and Tourism of Tay Ninh province, Tran Thi Huy Hoang, in the first 5 months of this year, the cumulative number of visitors to tourist areas and attractions in Tay Ninh reached 3.2 million, an increase of 4.1% over the same period in 2024 (reaching 56.2% of the plan). Total tourism revenue reached VND 2,380 billion (reaching 88.1% of the plan).

In the coming time, the Department will continue to effectively implement tourism development cooperation programs with localities in the region such as Binh Phuoc, Ho Chi Minh City and provinces in the Southeast region. The unit will continue to promote and advertise Tay Ninh tourism on digital technology platforms such as: website, app, fanpage, zalo, youtube, tiktok, digital map, chatbot...

Within the framework of the 2025 United Nations Vesak Festival recently held at the Ba Den Mountain National Tourist Area, Mr. Nguyen Hong Thanh, Acting Chairman of the Tay Ninh Provincial People's Committee, emphasized that Tay Ninh being chosen as the place to welcome the relics of Buddha Shakyamuni is a great honor, and at the same time an opportunity to promote the local image to international friends.

Mr. Nguyen Hong Thanh hopes that associations and businesses will promote cooperation in tourism development, improve operational efficiency, connect regional and area tourism development, attract investment and develop tourism between localities, contributing to socio-economic growth.

To achieve this goal, according to Mr. Nguyen Hong Thanh, there needs to be a strong participation of local authorities and people; including the selection of investors with enough heart and vision, with the capacity to implement, along with strict management in improving the quality of services at the destination.

Tourists listen to a presentation about the formation of the Cao Dai Holy See in Tay Ninh. Photo: Giang Phuong/VNA

Tay Ninh identifies tourism as an important economic sector and is focusing on attracting investment in infrastructure and planning key tourist areas such as Dau Tieng Lake, Ba Den Mountain, the Southern Central Bureau Base Relic, border gate area... In addition, the province is actively reforming administrative procedures, building policies to support businesses, promoting regional connectivity and promoting its image through many media channels.

Developing tourism in Tay Ninh is a persistent journey to build the image, promote local resources and improve the quality of life for the people. This place has all the elements to become a land of "multi-experiences", connecting nature-culture-modernity. With a clear vision, correct policies and the support of the business community and people, Tay Ninh is gradually affirming itself as a new bright spot on the southern tourism map.

According to Thanh Tan (Vietnam News Agency/Vietnam+)

Source: https://baogialai.com.vn/tay-ninh-chuyen-minh-diem-den-moi-hap-dan-cua-du-lich-phia-nam-post326654.html