Vietnamese fashion "reigns"

In recent years, many famous “Made in Viet Nam” fashion brands have appeared in the province such as Canifa, Viet Tien, Owen, Aristino, Elise, NEM, Ivy moda, Yody, Savani, F5 Fashion... with good product quality and reasonable prices, attracting consumers. The presence of “Made in Viet Nam” fashion brands meets the needs of the majority of people and affirms the position of Vietnamese fashion in the current period.

Ms. Nguyen Lan Huong, a distributor of Viet Tien fashion brand in Lao Cai city, said: After more than 10 years of being a distributor of Viet Tien fashion, Vietnamese goods have never been chosen by so many consumers as they are now. I regularly import goods from the company twice a month. Each month, the agent sells an average of 70 - 80 orders of pants, shirts, and T-shirts for men.

Back in the 2010s, among hundreds of fashion categories, Vietnamese fashion had a very “modest” position in the market. Most fashion from high-end to popular often originated from abroad, most commonly from China. Also during this period, the first Vietnamese branded clothing models to appear in the province were products of Viet Tien Garment Company. “Shy” and simple with shirts and trousers for men, Viet Tien fashion took very slow steps in its journey to conquer consumers in the province, but it laid the foundation for customers’ trust in Vietnamese fashion, opening the way for a series of fashion brands later such as Owen, Aristino, Elise, NEM, Yody, Savani, F5 Fashion...

Fashion with the label “Made in Vietnam” not only “beats” many other types of fashion, creating trust for consumers, but in another aspect, using Vietnamese products also shows the pride of Vietnamese people.
Ms. Nguyen Lan Huong, owner of Viet Tien fashion brand distribution agency.

Walking through the Vietnamese brand clothing stores in the province such as Owen, Canifa, YODY, Savani, Aristino…, you can see that “Made in Vietnam” products are dominating due to their diverse designs, guaranteed quality, and reasonable prices. The advantages of Vietnamese fashion are designs that suit the body shape and culture of Vietnamese people, beautiful materials, and affordable prices.

*"Made in Viet Nam" fashion stores are appearing more and more on the central streets of Lao Cai city.*

As a meticulous person when it comes to buying clothes for herself, Ms. Pham Hoai Phuong in Coc Leu ward (Lao Cai city) said: I prioritize choosing supermarkets and Vietnamese fashion brand stores such as Elise, Ivy moda, Eva de Eva, NEM Fashion for shopping. The clothes and dresses here have clearly listed prices, diverse designs, and have clear origins and quality, so I feel secure.

While brands like Aristino, NEM, Ivy moda... have higher prices and their product lines are mainly used by office workers, other brands like Viet Tien, Owen, Yody... have "soft" prices and are rich in variety, meeting the tastes of the majority of consumers.

Ms. Vuong Thuy, an employee at Savani fashion store in Lao Cai city, said: In addition to keeping up with fashion trends with many choices of colors and designs that bring youthfulness and dynamism, the company also focuses on fabric materials, thick products with durability. Savani also opens many promotions and discounts...

With the explosion of technology, many people tend to buy fashion items through social networks and e-commerce platforms. However, the domestic garment industry is facing great competition from clothing items originating from China, which are cheaper and have a variety of designs. Therefore, domestic garment manufacturers are researching, quickly grasping world fashion trends and launching products suitable for many ages at reasonable prices, while organizing promotional programs and super promotions to stimulate shopping and affirm the "Made in Viet Nam" garment brand in the market.

The transformation and rise of Vietnamese fashion with diverse designs and high quality products has contributed to the success of the campaign "Vietnamese people prioritize using Vietnamese products". Along with an increasingly solid position in the market, we believe that more and more customers will use and support fashion with the brand "Made in Vietnam".

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