Hue Tiktoker promotes tourism in the Ancient Capital

Build your own style

With the advantages of short duration, trendy music , concise information, Tiktok is becoming the world's leading video sharing social network. According to theverge.com, 40% of young people use Tiktok or Instagram instead of Google Search and Google Maps when looking for places to eat and have fun. In line with the trend of the times, Hue's youth are increasingly interested in Tiktok. Notable Tiktokers from the Ancient Capital include: Yeu am thuong Hue (59.6K followers), Thanh Hien (28.8K followers), An sap Hue (328.4K followers), Review Hue (tuanvu75hue, 110.8K followers), Hue OKLM (24.4K followers), Tran oi (38.2K followers), Review Hue (reviewhue75, 29.4K followers), Eating wih Changchang (16.5K followers), Hue an chi (39.6K followers), Minh Mit Renn, Thao oi! Hue an chi... (data up to April 27, 2023). Together with the Vietnamese and international Tiktoker community, Hue Tiktokers are helping to preserve and spread the precious traditional cultural values of the Ancient Capital. Each Tiktoker tries to build their own style, leaving an impression on viewers. Thanh Hien with the image of a gentle Hue girl and a sweet, warm voice; Love Hue cuisine with neat videos, bright and vivid colors; Eat Hue with funny scenes and challenges; tuanvu75hue is humorous and friendly... The Tiktokers have carefully prepared in many aspects to create a series of quality videos, from coming up with ideas, writing scripts, choosing models, costumes, makeup, filming, editing, to linking with other platforms to increase popularity... Tiktoker Thanh Hien (tahixi) shared that she came to Tiktok because of the fun of this platform and her love for her hometown's cuisine. Hien does not focus on income and limits bookings to maintain objectivity for review videos. The advantage is... Hue people Hue Tiktokers have a huge advantage over other provincial and international Tiktokers, which is the irreplaceable "local" position. Their time, knowledge and experience living in Hue will take viewers to every corner of the "deep mountains and valleys" of the ancient capital. Since the beginning of 2022, taking advantage of the strong spread of the platform, Hue Tiktokers have helped Hue's dishes that are on the "brink of extinction" such as banh duc mat, xoi banh day, banh cuon tom chua... to be known by many young people and come to enjoy, support, and bring income to struggling street vendors. The local accent is a disadvantage, but at the same time it is also an advantage. The Hue accent is difficult to hear for viewers from the South and the North, but it brings a feeling of closeness and cuteness. "Actually, I have heard many people talk about this problem, outsiders will have difficulty understanding the Hue accent. I also speak Hue but I will convert the words mo, te, rang, rua into Mandarin and add subtitles to the video so that everyone can understand more easily", Thanh Hien shared. When asked whether or not to switch to a popular accent when making Tiktok videos , Van, owner of the Tiktok channel Yeu am thuc Hue thuong, currently living in Korea, replied: “I think Tiktokers change their accents to build their channels because of the audience they are targeting. I still want to keep my Hue accent and my target audience is locals or Hue people who are far from home like me”. Another reality is that the Tiktok market in the Central region is not as vibrant and explosive as the South or the North, due to their reserved nature and reluctance to stand out in public. But the good news is that currently, Tiktok's algorithm is prioritizing messages with depth, rich and diverse content and value in promoting local tourism. From there, Tiktokers in the Central region are gradually gaining a foothold in the domestic Tiktok market. “I have been to many places, interacted with many cultures and worked in the field of social marketing for nearly 10 years, so I am very confident in the development of the channel. I will exploit traditional elements in parallel with modernity to create appeal and novelty for the topic of Hue cuisine. I hope Hue will have more and more famous and influential Tiktokers in the future” - Van shared.

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